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Knowledge Bank - Featured Article

Get engaged not dumped

However brilliant the strategy and execution of your renewal series, customers will not renew unless they have engaged with your publication over the previous twelve months. Fostering engagement is therefore the key to achieving high renewal rates, writes Julian Thorne.

By Julian Thorne

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Forthcoming Events

29 Sep 2014 - 1 Oct 2014

Monetising Media - Altitude 360, London

29 Sep 2014 - 2 Oct 2014

Distripress Congress 2014 - Cannes

3 Oct 2014

Independent Publishers' Conference & Awards - Heart of England Conference Centre, Coventry

8 Oct 2014

PPA Ad Awards 2014 - Paramount, London

9 Oct 2014

AOP Autumn Conference 2014 - Etc Venues - St Pauls, London

13 Oct 2014 - 15 Oct 2014

World Publishing Expo - Amsterdam

22 Oct 2014

Business Media Insights 2014 - One Wimpole Street, London

9 Nov 2014 - 11 Nov 2014

Society of Editors Conference 2014 - Grand Harbour Hotel, Southampton