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July / August 2009 Features List

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Newspapers section

Ray Snoddy interviews Johnston Press’ CEO John Fry.

Martin Ashford on the rise and rise of newspaper direct delivery and subscriptions.

Martin Cloake looks at how we are training and developing the journalists of the future.

Andrea Kirkby reviews the financial performance of the main newspaper groups.

Steve Nilan makes the case for cloud computing solutions.

Allan Prosser presents some radical ways of cutting costs.

Magazines section

Meg Carter interviews ex-Marie Claire editor Marie O'Riordan.

Christina Lucas: what does the recession mean for publishers?

Mike Miles has some marketing tips for specialist magazines.

Copywriter Jennifer Menten offers some “great openers to grab busy readers”.

Jenny Moseley presents some dos and don’ts when running off-the-page promotions.

Mark Bishop gives us ten cost saving tips.

Rebecca Bradberry presents the results of multivariant testing done on IPC’s central ecommerce site.

Matthew Parker: how to choose a printer - is it just a matter of price?

Ross Sturley presents some free to paid-for conversion strategies.

Anne Kottler: “Winning online circulation promotions and print promotions to drive online activity.”

Jess Burney looks at pricing strategies for subscriptions.

Robert McCaffrey: why the publishing landscape will change more in the next 10 years than it has in the last 50.

Online section

Robin Crumby asks, what will the publishing industry look like when it emerges from recession?

Amanda Watlington outlines multi-media strategies for publishers.

Steve Price & Don Brown on web marketing tactics and strategies.

Carolyn Morgan looks at how publishers can make money out of their digital archives.

Dominic Jacquesson: eReaders – where are we now and where are we heading?

Aidan Mullally: the quest to diversify; opportunities and challenges in expanding from print.

Export section

John Harrington reviews trends and developments at the US newsstand.

Another ‘View from the States’ from Karlene Lukovitz.

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Advertising & Commercial Lead
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