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The Knowledge Bank

The Knowledge Bank

The Knowledge Bank contains articles covering all aspects of newspaper, magazine and online publishing. If you would like to submit a piece for inclusion in the Knowledge Bank, then please click on the 'call for papers' button to the right.

Showing articles 1 to 20 of 1394Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 > of 70

Jonathan Grun - interview by Ray Snoddy

Next May, Jonathan Grun will be stepping down from a role he describes as the best job in British journalism - editor of the Press Association. Jonathan talks to Ray Snoddy about his 36 years at the agency and about how the organisation is adapting to the financial squeeze and the changing media landscape.

Source: InPublishing Magazine Sep/Oct 2014

Listen more and react faster by Jack Wallington

Putting the reader at the centre of everything it does, and measuring their every interaction with the site, has helped The Student Room double its traffic in the past three years. Jack Wallington explains how the site used its own social platform to accelerate audience growth.

Source: InPublishing Magazine Sep/Oct 2014

Content: King or Serf? by Gill Hudson

Ask any professional publisher what it is that makes their title special and they will always reply ‘content’. Yet, says Gill Hudson, the amount publishers pay their editorial contributors has declined so dramatically that one has to question whether they really do value content half as much as they say they do…

Source: InPublishing Magazine Sep/Oct 2014

Acceptable racism? by Anthony Longden

Over the years, most overt sexist and racist stereotypes have gradually and thankfully disappeared from mainstream media, yet the racial stereotyping of the gypsy and traveller community persists. Until now, this group has struggled to find anyone to fight its corner, but that is now changing. Editors need to take note, writes Anthony Longden, and be careful to avoid casual racism in the reporting of this community.

Source: InPublishing Magazine Sep/Oct 2014

Publisher Profile: Square Up Media by Jo Bowman

Square Up Media was launched when its founders spotted a gap in what proved to be a highly lucrative market; its expansion, however, has been driven by a desire to fill a gap in the hearts of its young and lively team of staff. As the company approaches its tenth birthday, CEO Tim Slee talks to Jo Bowman about its past, present and future.

Source: InPublishing Magazine Sep/Oct 2014

Digital first – saviour or sinner? by Neil Fowler

Neil Fowler poses the question at the heart of all media – is digital first the answer to all its problems – or is it the final piece in a coffin-shaped jigsaw?

Source: InPublishing Magazine Sep/Oct 2014

Using Social Media to Drive Copy Sales by Amanda MacArthur

Publicising a forthcoming issue helps increase copy sales. Kind of obvious really. One arena where pre-publicity, if handled well, can lead to big uplifts is social media. The key, says Amanda MacArthur, is doing it well!

Source: InPublishing Magazine Sep/Oct 2014

How Restless Are the Natives? by Karlene Lukovitz

Passionate objections from journalists not employed by the companies that are dropping traditional barriers between editorial and advertising aren't likely to change the industry's direction at this point, writes Karlene Lukovitz.

Source: InPublishing Magazine Sep/Oct 2014

An App I Like – Mr Porter by Matt Kelly

When it comes to embracing mobile, retailers have been much quicker off the mark than publishers. Matt Kelly applauds the “bold minimalism” of the Mr Porter app.

Source: InPublishing Magazine Sep/Oct 2014

Lorraine Hendle - interview by Meg Carter

When a publisher has been in business over 150 years, then it’s got to be doing something right. As Lorraine Hendle tells Meg Carter, sticking to core values while at the same time embracing fundamental change, is the key to William Reed Business Media’s continuing success.

Source: InPublishing Magazine Sep/Oct 2014

How to increase dwell time by Supplier Profile

In the whirlwind of modern media consumption, it has never been more important to increase engagement with your publication, be it online or in print. As Martin Stephens, MD of PA Images, tells James Evelegh, pictures are a great way of engaging with your audience.

Source: InPublishing Magazine Sep/Oct 2014

10 ways to grow your revenue per subscriber by Carolyn Morgan

With advertising revenues under increasing strain, subscription revenues have never seemed so attractive and, says Carolyn Morgan, the potential for making money out of your readers goes way beyond the subscription transaction itself.

Source: InPublishing Magazine Sep/Oct 2014

InDigital by Jim Foster

Jim Foster’s regular column, looking at the world of ePublishing, in the September/October 2014 issue of InPublishing magazine.

Source: InPublishing Magazine Sep/Oct 2014

Q&A - Roel-Jan Mouw by Supplier Q&A

The publishing industry is under pressure. Journalism is undergoing a dramatic transformation, and the processes that have underpinned the publishing industry for decades are profoundly changing. Martin Maynard talks to Roel-Jan Mouw, CEO of WoodWing Software, about how to master these challenges and asks what advice he can offer to publishers.

Source: InPublishing Magazine Sep/Oct 2014

The Generation Game by Prof Charlie Beckett

After years of gloomy despondency, the news sector is beginning to regain some of its former bounce, writes Charlie Beckett, and he has identified a number of generational factors behind the brighter outlook.

Source: InPublishing Magazine Sep/Oct 2014

Off The Page – David Hepworth on magazines and beyond by David Hepworth

David Hepworth's regular column, in the September / October 2014 issue of InPublishing magazine.

Source: InPublishing Magazine Sep/Oct 2014

Learning to pivot by Paul Hood

Paul Hood, digital director for Archant, explains how he and his team have created a successful digital business by adopting an agile approach. This has meant adjusting their sails as the wind direction changes in order to maintain momentum towards their ultimate goal.

Source: InPublishing Magazine Sep/Oct 2014

Jan-June 2014 ABCs: a media buyer’s view by Jamie Higginson

With many consumer publishers investing heavily in social media and other touchpoints that don’t register on the ABC dial, what can an analysis of the latest ABCs really tell us about the state of the magazine sector and, asks Jamie Higginson, how relevant is the ABC as a reporting metric in today’s multi-channel world?

Source: InPublishing Magazine Sep/Oct 2014

Building Trust in Content by Andy Cowles

Trust is the bedrock of our relationship with our readers. In a world where publishing budgets are under severe pressure and native advertising is being heralded as the industry’s saviour, trust has never been harder to win or maintain, writes Andy Cowles.

Source: InPublishing Magazine Sep/Oct 2014

Ashley Highfield - interview by Ray Snoddy

Former BBC and Microsoft executive, Ashley Highfield, took up his post as chief executive of Johnston Press three years ago, with a brief to expand the publisher’s digital presence. Since then, the company has undergone significant structural change and seen strong digital growth. Ray Snoddy caught up with Ashley for a progress report.

Source: InPublishing Magazine Jul/Aug 2014

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