Creative Benchmarking by Maureen Duffy
National newspapers have just taken an important step forward in their efforts to make themselves more accountable to advertisers, writes Maureen Duffy.
Source: InPub Weekly # 011 23/07/2010
Launch of MagNet by Loraine Davies
The launch this week of MagNet – a mentoring scheme for the magazine industry – aims to support media owners as they make increasing workforce diversity a priority. Loraine Davies, Director of the Periodicals Training Council (PTC), tells us why.
Source: InPub Weekly # 011 23/07/2010
Diversifying Digital Revenues by Ron Nussey
With ad revenues in decline, publishers are looking at alternative revenue streams, writes Ron Nussey. A recent forum at the AOP explored some of the options.
Source: InPub Weekly # 011 23/07/2010
The future of Social Media by Cathy Ma
IPC’s Cathy Ma looks at trends in social media, from User-Generated-Content (UGC) to User-Curated-Content (UCC).
Source: InPub Weekly # 011 23/07/2010
Guy Zitter - interview by Ray Snoddy
The Mail has a winning formula, and there aren’t too many national newspapers you can say that about at the moment. Mail MD Guy Zitter talks to Ray Snoddy about wine stoppers, cruises and ... profits.
Source: InPublishing Magazine Jul/Aug 2010
Preach the reach by Roger Holland
What is the total reach of a newspaper brand? This is the question that has vexed industry bodies since the dawn of the web. In its search for an integrated print and digital audience currency, the regional press is ahead of the game, says JICREG’s Roger Holland.
Source: InPublishing Magazine Jul/Aug 2010
What future the regionals? by Steve Dyson
The regional press has seen substantial circulation declines, yet total readership is growing via the internet. Steve Dyson asks the experts about the reasons for change, future prospects and whether national organisations should still engage with the sector.
Source: InPublishing Magazine Jul/Aug 2010
Disgusted, Port-of-Spain by Alan Geere
The letters page was so simple. Correspondence from the loonies, illiterates and time-wasters would be put in the bin, while the good stuff was made ready for the next day’s paper. But, says former Trinidad Express editor Alan Geere, the online invitation to ‘add your comments’ opened the floodgates to a sea of user-generated-content, not all of it very good.
Source: InPublishing Magazine Jul/Aug 2010
Direct Mail – Active, Dormant or Extinct! by Jenny Moseley
Like print publishing, direct mail has been heavily impacted by the internet, and, like print publishing, it’s hanging in there. Indeed, says Jenny Moseley, with open rates for email campaigns continuing to decline, there has been something of a resurgence in direct mail.
Source: InPublishing Magazine Jul/Aug 2010
Successful Supplier Management by Matthew Parker
A publisher’s attitude to its suppliers has a major bearing on the quality of its output and its profitability, to say nothing of all-round staff feng shui. The more engaged you are, says Matthew Parker, the better the chance of a mutually beneficial relationship.
Source: InPublishing Magazine Jul/Aug 2010
Barry McIlheney - interview by Meg Carter
Barry McIlheney took over at the PPA in February, tasked with steering the trade body out of the doldrums. Now with a successful annual conference behind him, Barry McIlheney tells Meg Carter about the challenges ahead.
Source: InPublishing Magazine Jul/Aug 2010
Challenging assumptions about digital publishing by Michael Upshall
With its regular monthly output, loyal readership and powerful branding, book publisher Mills & Boon has much in common with magazine publishers. Michael Upshall looks at their success in building an online community and marketing ebook versions of their titles.
Source: InPublishing Magazine Jul/Aug 2010
Future’s bright for specialist media by Carolyn Morgan
The inaugural Specialist Media Show was held on 25th May at the Exec Peterborough. Carolyn Morgan, content director of the show, looks at some of the key themes and business strategies discussed on the day.
Source: InPublishing Magazine Jul/Aug 2010
iPad Fever: A Temperature Check by Karlene Lukovitz
Can the iPad save magazine publishing? That question was attention-getting, until it became the headline du jour for media and tech bloggers. But asking it on more than a rhetorical basis was always a bit hyperbolic, says Karlene Lukovitz.
Source: InPublishing Magazine Jul/Aug 2010
News retailing - not dead yet by Martin Ashford
For a country so wedded to the newstrade model, it’s perhaps surprising that the retail channel isn’t in ruder health. With the recent demise of Borders and the continuing pressure on independents, Martin Ashford takes the pulse of the retailing sector.
Source: InPublishing Magazine Jul/Aug 2010
Subscriptions marketing trends by Bea Montoya
With subscriptions markets in the UK continuing to grow and gain share in the circulation mix, Bea Montoya shares her tips on how to capitalise on the opportunities.
Source: InPublishing Magazine Jul/Aug 2010
25 years in Asia – the giant woke by Paul Woodward
The Business Strategies Group’s Paul Woodward is leaving Hong Kong after a momentous quarter of a century; a period that has seen remarkable growth in the Asian markets. Paul looks at some of the key developments, past and present, and provides some insights to western publishers looking to get in on the action.
Source: InPublishing Magazine Jul/Aug 2010
An Update: Trends and Priorities in Search by Amanda Watlington
Do you remember when SEO seemed to be the be-all and end-all of web strategies? Now, tweets, apps and paywalls are all the rage. But, be careful, search has not gone away and is still critical for online success. Amanda Watlington looks at recent developments in the world of search.
Source: InPublishing Magazine Jul/Aug 2010
To App or not to App - that is the question by Dominic Jacquesson
Choices, choices, choices. Just as you’d got to grips with web 2.0, along comes the tablet and app store. Aaaaaaaaaagh! What now? Well don’t panic, but don’t do nothing either. Dominic Jacquesson has some advice for navigating the platform jungle.
Source: InPublishing Magazine Jul/Aug 2010