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The Knowledge Bank

The Knowledge Bank

The Knowledge Bank contains articles covering all aspects of newspaper, magazine and online publishing. If you would like to submit a piece for inclusion in the Knowledge Bank, then please click on the 'call for papers' button to the right.

Showing articles 1 to 20 of 1339Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 > of 67

Crikey, content loves print by Dominic Mills

We all know about Porter magazine, Net a Porter’s move into paid-for print publishing, but now it’s been followed by another retailer doing the same. And it’s one you wouldn’t expect: Sports Direct, whose new title, Forever Sports, hit the streets last month. CMA consultant editor Dominic Mills looks at what’s going on.

Source: InPub Weekly # 186 11/04/2014

Media Innovation Awards 2014: The Photography Show by Carolyn Morgan

In March, Future launched The Photography Show at the NEC which attracted over 30,000 visitors. Carolyn Morgan talks to Matthew Pierce, Head of the Photography Group at Future, about how they went about staging such an ambitious event.

Source: InPub Weekly # 185 04/04/2014

Media Innovation Awards 2014: The Drum by Carolyn Morgan

The Drum has reduced its dependency on print ad revenues by creating an eco-system of complementary products and services. Its publishers, Carnyx Group, join the Media Innovation Awards shortlist. Carolyn Morgan looks at what they’ve achieved.

Source: InPub Weekly # 184 28/03/2014

Media Innovation Awards 2014: Green Star Media by Carolyn Morgan

Coals to Newcastle! Carolyn Morgan looks at how a Surrey-based publisher took a new basketball magazine to the US.

Source: InPub Weekly # 183 21/03/2014

When nearly right is totally wrong – and why the great subbing debate is a huge red herring by Neil Fowler

Spoiler alert: former editor Neil Fowler believes the days of traditional sub-editors have gone – and those calling for their salvation are ignoring the realities of life.

Source: InPublishing Magazine Mar/Apr 2014

Business Information 2014 by Joe Hames

Increasingly multi-national, resiliently prosperous and seeking out new growth: the UK business information sector has emerged as an altogether different beast after a turbulent few years. Joe Hames, business media manager at the PPA, looks at the factors that define business information in 2014.

Source: InPublishing Magazine Mar/Apr 2014

Why media businesses must innovate to survive by Carolyn Morgan

With circulations on traditional publications falling, and increasing competition for advertising, writes Carolyn Morgan, media owners need to think laterally about how to create more value from their content, expand to new markets, sell more services to their best customers and nurture their audience if they are to see revenue growth.

Source: InPublishing Magazine Mar/Apr 2014

The 12 Video Archetypes of Successful Publishers by Amanda MacArthur

If you need any indication of whether or not video should be in your future, writes Amanda MacArthur, consider that the world’s second largest search engine is YouTube.

Source: InPublishing Magazine Mar/Apr 2014

Off The Page – David Hepworth on magazines and beyond by David Hepworth

David Hepworth's regular column, in the March / April 2014 issue of InPublishing magazine.

Source: InPublishing Magazine Mar/Apr 2014

Why consumer publishers should be more like B2B by Julian Fagandini

B2B publishers were quick to understand the opportunities the digital world had to offer, with many successfully re-engineering their business model. Consumer publishers, who have generally been slower to grasp the digital nettle, can learn much from their B2B cousins, writes Julian Fagandini.

Source: InPublishing Magazine Mar/Apr 2014

Free daily newspapers by Steve Dyson

Regional daily newspapers were once proud to sell 100% of their copies. Today, the London Evening Standard is totally free, and other big city dailies are starting to give thousands away. Steve Dyson reports.

Source: InPublishing Magazine Mar/Apr 2014

David Moynihan - interview by Meg Carter

Digital Spy, like so many other successful digital brands, came from humble beginnings – an enthusiastic and talented sixteen year old publishing from his bedroom. The brand has since been acquired by corporate giant, Hearst, but as current editor David Moynihan tells Meg Carter, the passion’s still there.

Source: InPublishing Magazine Mar/Apr 2014

No more magic moments? by Gill Hudson

In compiling PPA – 100, Gill Hudson devoted a large section to “100 Great Magazine Moments” – those jaw dropping acts of editorial brilliance that have defined the medium over the past one hundred years. Yet, Gill came away from the experience, worrying that whoever gets the job of editing PPA – 200, will have fewer magic moments to choose from.

Source: InPublishing Magazine Mar/Apr 2014

The automation of ad sales: Colour by numbers by Jo Bowman

In the second of her three part series looking at the growing importance of programmatic trading of advertising, Jo Bowman explores how publishers could benefit from sharing their precious data.

Source: InPublishing Magazine Mar/Apr 2014

Twitter – hot damn! by Jon Slattery

Not being on Twitter, writes Jon Slattery, leaves print journalists as out of touch as the judge who asked: ‘Who are the Beatles?’

Source: InPublishing Magazine Mar/Apr 2014

July-Dec 2013 ABCs: a media buyer’s view by Jamie Higginson

The latest ABCs show continued circulation declines, but the introduction of the new Combined Total Circulation Certificate has helped break the fall. Jamie Higginson tracks the trends and calls for better cross-platform metrics and closer collaboration between advertisers and publishers.

Source: InPublishing Magazine Mar/Apr 2014

Grazia’s multi-platform strategy by Ciar Byrne

You can’t read an iPad in the bath and you can’t watch a video in print, yet readers want to read and view content where, when and how they like, so an integrated well thought through multi-platform strategy is essential. Ciar Byrne looks at the evolving offering of fashion weekly, Grazia.

Source: InPublishing Magazine Mar/Apr 2014

Trends We Can Count On in 2014: e-Commerce by Karlene Lukovitz

Karlene Lukovitz tracks the continuing rise of e-commerce within the offerings from major US consumer magazine brands.

Source: InPublishing Magazine Mar/Apr 2014

Steve Auckland - interview by Ray Snoddy

In December, Steve Auckland rejoined Metro and immediately turned his attention to the brand’s … print product! Ninety per cent of the company’s revenues come from print, and as he tells Ray Snoddy, that is where his primary focus will be during his first twelve months back in charge.

Source: InPublishing Magazine Mar/Apr 2014

An App I Like: The Loop by Adam Tinworth

The Loop breaks the digital magazine mould, writes digital publishing consultant, Adam Tinworth.

Source: InPublishing Magazine Mar/Apr 2014

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