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The Knowledge Bank

The Knowledge Bank

The Knowledge Bank contains articles covering all aspects of newspaper, magazine and online publishing. If you would like to submit a piece for inclusion in the Knowledge Bank, then please click on the 'call for papers' button to the right.

Showing articles 1 to 20 of 1228Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 > of 62

Got to laugh by Peter Sands

Traditionally, the regional press hasn’t felt comfortable doing humour. Yet recently, Peter Sands has detected a new found spirit of levity at some local publishers.

Source: InPublishing Magazine May/Jun 2013

Shift 2013 by Ray Snoddy

In April, Newsworks held its first ever conference, entitled Shift 2013. The purpose of the event was to highlight how newspapers are effective and influential platforms in the multiplatform age. Ray Snoddy was in the audience.

Source: InPublishing Magazine May/Jun 2013

The choices we all face by Sophia Dempsey

All publishers, large and small, face a bewildering array of choices, and plotting a coherent path forward is not easy. Sophia Dempsey, publishing director of Motor Sport magazine, says that the answer is to go back to basics.

Source: InPublishing Magazine May/Jun 2013

Women and the media by Cathy Galvin

One of the many interesting findings of a Women in Journalism report last year was that 78% of all front page bylines were male. Have newspapers failed female journalists, asks Cathy Galvin, or have female journalists failed newspapers?

Source: InPublishing Magazine May/Jun 2013

Stephen Quinn - interview by Meg Carter

Vogue is one of publishing’s super brands and its print magazine is still flying high, accounting for 90% of the brand’s ad revenues. Meg Carter talks to publishing director Stephen Quinn about its enduring success and why he sees editorial integrity as the key to its future profitability.

Source: InPublishing Magazine May/Jun 2013

Managing the Digital Channel by Julian Thorne

This time two years’ ago, writes Julian Thorne, the penetration of tablets in the UK stood at 2%. Now, it has cleared 20% and continues to rise fast - fast. Add in exploding smartphone usage and a constant flow of new devices and it all adds up to create a marketplace for magazine digital content which is very fast-changing and extremely confusing.

Source: InPublishing Magazine May/Jun 2013

Supplier Q&A – Is print purely about cost? by Supplier Q&A

The Supplier Q&A for the May/June 2013 issue of InPublishing was, Is print purely about cost? It was answered by Roger Pitt of Headley Brothers and Andrew LG Jones of Stephens & George.

Source: InPublishing Magazine May/Jun 2013

AOP Organisation Census 2013 by Tim Cain

2013 sees an expectation of growth in digital revenues in line with the trend of the last two to three years, amongst the UK’s leading digital publishers, according to the results of the latest AOP Organisation Census. Tim Cain looks at the main findings.

Source: InPublishing Magazine May/Jun 2013

Comic Relief by Mike Goldsmith

Digital editions are now an established part of any publisher's multi-channel strategy. But beyond the iPad and Newsstand, where can publishers look for inspiration? Future Publishing's Mike Goldsmith looks to another newsstand on the App Store.

Source: InPublishing Magazine May/Jun 2013

Off The Page – David Hepworth on magazines and beyond by David Hepworth

David Hepworth's regular column, in the May / June 2013 issue of InPublishing magazine.

Source: InPublishing Magazine May/Jun 2013

Newspapers – an emerging road map by Peter Preston

It has become fashionable to write off print as being in terminal decline, but, writes Peter Preston, the reality is infinitely more complex. There are signs, particularly in the US, that traditional newspapers are beginning to settle on a workable model, and investors are beginning to take note.

Source: InPublishing Magazine May/Jun 2013

Specialist Media Conference 2013 by James Evelegh

The Specialist Media Conference was held in April at the British Library; a fascinating day of panel discussions, presentations and round tables, attended by some of the leading lights of the specialist media world. James Evelegh was there too.

Source: InPublishing Magazine May/Jun 2013

Editorial Job Security Issues? No Worries (Branded Content Is the New Journalism!) by Karlene Lukovitz

Careers in traditional, “independent” editorial writing / editing may be going the way of the dodo, but the future’s bright indeed for those willing (or driven) to generate sponsored content for media companies or the brands themselves, writes Karlene Lukovitz.

Source: InPublishing Magazine May/Jun 2013

Twitter tactics for news-makers by John Meehan

Twitter has become an indispensable part of the lives of most journalists, yet, asks John Meehan, are they using this incredibly powerful medium to best effect?

Source: InPublishing Magazine May/Jun 2013

What’s the Future for Magazines? by Jim Bilton

The magazine publishing sector is beset with change but, as this year’s PPA Publishing Futures survey reveals, the most notable shift is in the mood of publishers. Here, the report’s author, Jim Bilton of Wessenden Marketing, reflects on the findings and looks to what the future holds.

Source: InPublishing Magazine May/Jun 2013

Sun Sunday – one year on by Jon Slattery

The Sun Sunday launched in February 2012, plugging a gap left by the closure of the News of the World. A year and a bit on, Jon Slattery looks at its impact on the Sunday tabloid market.

Source: InPublishing Magazine May/Jun 2013

A Golden Age of Print by Peter Houston

The independent magazine scene is thriving. It is a corner of the magazine market where passion pays. Peter Houston looks at what lessons we can learn from the vibrant Indie scene.

Source: InPublishing Magazine May/Jun 2013

Publishing Plus by Martin Maynard

The PPA held its annual conference on Wednesday, and Martin Maynard went along to listen to the presentations and discussions.

Source: InPub Weekly # 141 10/05/2013

Where content marketers go wrong – six top tips for brands by Julia Hutchison

Big brands are expanding their content marketing budgets, and using it to build a direct relationship with the consumer. Julia Hutchison looks at what the brands need to do to ensure that budget is well spent.

Source: InPub Weekly # 139 26/04/2013

Publishers Must Be Practical About Going Mobile by Fiona Salmon

The publishing industry’s readership isn’t just moving online, it’s moving to mobile, and if consumers can more easily access content from a rival publication that displays more effectively on a handheld device, they will, writes Fiona Salmon.

Source: InPub Weekly # 139 26/04/2013

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