Les Pipe Interview by James Evelegh
It’s been a hectic week for Les Pipe, managing director of Rhapsody, the pre-media company formed by the merger of Wyndeham Pre-Press and Masterpiece. James Evelegh caught up with him to get his take on the rapidly evolving media scene.
Source: InPub Weekly # 072 18/11/2011
The Problem with Paywalls by Ross Sturley
The concept of paywalls, which publishers continue to agonise over, is a by-product of our digital age. But, writes Ross Sturley, there are some valuable lessons to learn from an earlier wall-building exercise.
Source: InPublishing Magazine Nov/Dec 2011
QR Codes: Fad or Future? by Paul Lomax
You've probably seen them everywhere - printed on the corner of tickets, on posters, in magazines, and even at the end of TV ads. Are they the next big thing, asks Paul Lomax, or will they soon fizzle out?
Source: InPublishing Magazine Nov/Dec 2011
Time Out Global by Cathy Runciman
From its small scale London origins over forty years ago, Time Out has grown into a truly global brand with print and digital offerings in most of the world’s major cities. Cathy Runciman outlines their international strategy and predicts further digital-driven growth ahead.
Source: InPublishing Magazine Nov/Dec 2011
AOP Content and Trends Census 2011 by Tim Cain
Tim Cain, head of research and insight at the AOP, summarises the main findings of the recently published Contents and Trends survey, which provides significant insights into the priorities of the UK’s leading digital publishers.
Source: InPublishing Magazine Nov/Dec 2011
Is print still worth fighting for? by Mike Mirams
The digital tide shows no signs of abating and the economy looks like it might be flatlining, at best, for some time to come. Tablets and smartphones continue to soak up most of publishers’ development budgets. Should print just call it a day? Mike Mirams looks at the outlook.
Source: InPublishing Magazine Nov/Dec 2011
Sustaining community journalism in the regions by John Meehan
The regional media has not been a happy place to be of late. Declining circulations, deep cost cutting and continuing uncertainty over digital strategy have lead to a loss of confidence. Yet, writes John Meehan, regional media can have a bright future, if those within it fight harder, more intelligently and focus their energies on what really matters.
Source: InPublishing Magazine Nov/Dec 2011
James Harding - Interview by Ray Snoddy
Tuesday July 5th is a day James Harding, the editor of the Times, is unlikely to forget. It was the day the Milly Dowler story broke, and by chance, Harding was speaking at the annual lunch of the Incorporated Society of British Advertisers (ISBA). Ray Snoddy takes up the story.
Source: InPublishing Magazine Nov/Dec 2011
The Five Functions of a Team by Howard Scott
If your team members all pull in the same direction for the sake of the team, then great things are possible. Obvious? Then why do so many teams contain individuals pulling in different directions, or not pulling at all? Howard Scott looks at what makes successful teams tick.
Source: InPublishing Magazine Nov/Dec 2011
Circulation pick-up by Fiona Maddison
The Kent Messenger Group recently undertook a root and branch review of its free newspaper distribution model. Fiona Maddison explains how they went about reducing their print run without scaring off their advertisers.
Source: InPublishing Magazine Nov/Dec 2011
Diversifying on a shoestring by Sophia Dempsey
With post and production costs rising and the economic downturn hitting marketing budgets, it’s vital for magazine publishers to stay competitive, evolve and develop new revenue streams. Sophia Dempsey looks at opportunities for developing low risk, low budget revenue streams for magazines.
Source: InPublishing Magazine Nov/Dec 2011
Six steps to implementing a learning and development review by Amy Bell
The magazine publishing environment is one of constant and fluid change. In this competitive world, writes Amy Bell, it is important to have a clear approach to the learning and development structures within your company, in order to define what you want to achieve with your business - and stay one step ahead.
Source: InPublishing Magazine Nov/Dec 2011
How to develop a winning content strategy – Part 1: Audience by Stephen Farish
Publishers are battling with multiple challenges: changing audience content consumption habits, the decline of traditional ad-funded models and the availability of free content online – plus the need to master an ever expanding range of channels from mobile apps to social media. In this series of three articles, Stephen Farish looks at how to develop an overarching content strategy and business model to make sense of all this and succeed.
Source: InPublishing Magazine Nov/Dec 2011
Peter Rigby - Interview by Meg Carter
Informa’s Peter Rigby is one of publishing’s longest serving CEOs and has overseen a huge growth in the company’s size, as well as its successful digital transformation. Peter talks to Meg Carter about the reasons for Informa’s success to date and what the future holds.
Source: InPublishing Magazine Nov/Dec 2011
Mobile: a premium product securing a bright future by Jack Wallington
The growth in smartphone penetration in the UK has been accompanied by a boom in mobile advertising, which, some predict, will become a £1 billion market by 2015. Want a piece of that? Well, writes Jack Wallington, you’d better hurry.
Source: InPublishing Magazine Nov/Dec 2011