Circle of Trust by Ross Sturley
Publishers are closing down or selling off marginal magazines as part of the continuing cost cutting drive. Are we risking throwing the baby out with the bathwater? Ross Sturley thinks we might be.
Source: InPublishing Magazine Mar/Apr 2013
The modern editor by Steve Dyson
As newspapers grapple with the digital world, editorial leaders are unrecognisable from days of yore. But what are the differences between ‘old’ and ‘modern’ editors? And what attributes make the best candidates for the ‘chair’ in 2013? Steve Dyson reports.
Source: InPublishing Magazine Mar/Apr 2013
Hopes and fears in local land by Neil Fowler
Former regional editor Neil Fowler has long argued that only radical action can offer any hope of a future for the regional and local newspaper industry across the United Kingdom. David Montgomery’s Local World may be the first business to move in such a direction.
Source: InPublishing Magazine Mar/Apr 2013
A digital media road-map for publishers by Carolyn Morgan
Most media conferences these days tend to focus on describing the problems facing publishers and media businesses, rather than actually providing ideas on how their leaders can deal with it all. The Digital Media Strategies summit, organised by the Media Briefing, went some way towards addressing the latter. Carolyn Morgan sifted through the case studies and panel debates to put together a road-map for publishers.
Source: InPublishing Magazine Mar/Apr 2013
The New Business Model for Specialist Publishing: an Expert View by Carolyn Morgan
As specialist publishing becomes more and more about reaching an audience across digital, live, social and print channels, so niche consumer and B2B publishers must rethink where their revenue comes from and how they grow their business. Carolyn Morgan interviews some of the speakers at the forthcoming Specialist Media Conference and identifies how they think the specialist publishing business model will change.
Source: InPublishing Magazine Mar/Apr 2013
Media Pioneer Awards 2013: Rock Sound by Carolyn Morgan
The latest addition to the 2013 Media Pioneers shortlist, writes Carolyn Morgan, is independent music publisher Rock Sound, who have used Google Hangouts to grow both their online followers and their print copy sales.
Source: InPub Weekly # 134 15/03/2013
Any Questions – Peter Houston by Peter Houston
This week, Peter Houston presented InPublishing’s first ever webinar, entitled ‘A new golden age of print? Lessons from the independent magazine scene.’ In the Q&A session that followed Peter’s presentation, we ran out of time before all the questions could be answered. Here, Peter provides a follow-up Q&A.
Source: InPub Weekly # 133 08/03/2013
A new era of publishing? by Andrew Perry-Smith
Andrew Perry-Smith, Managing Director of Linkz, talks about the advancement of technology in publishing and the editorial and advertising opportunities created through its adoption.
Source: InPub Weekly # 132 01/03/2013
Realising the value of editorial by Fiona Salmon
Publishers need to ensure that they are not losing sight of the value of their editorial teams in their efforts to monetise content, writes Fiona Salmon.
Source: InPub Weekly # 131 22/02/2013
Advertising Pays by Martin Maynard
This week saw the publication of a landmark report entitled ‘Advertising Pays: How Advertising Fuels the UK Economy’. The report was prepared by Deloitte for the Advertising Association and launched at their second annual LEAD summit in London. Martin Maynard has a flick through.
Source: InPub Weekly # 129 08/02/2013
The new normal? by James Evelegh
Dovetail held its fifth annual client conference on 24 January at Royal Mint Court, near the Tower of London. James Evelegh went along to listen to an impressive line-up of speakers giving their thoughts on the future of publishing.
Source: InPub Weekly # 128 01/02/2013
Society of Editors Conference 2012 by Steve Dyson
The BBC’s Newsnight controversy, the future of investigative journalism and anxious debates ahead of Leveson all provided timely content at the Society of Editors annual conference. But were there enough actual editors among delegates? Steve Dyson reports.
Source: InPublishing Magazine Jan/Feb 2013
David Montgomery - interview by Ray Snoddy
November saw a seismic shift in the regional media landscape, with the launch of Local World. Headed by David Montgomery and Steve Auckland, the new company plans to radically overhaul the structure of local media and ensure its profitable future. Ray Snoddy caught up with David to find out more.
Source: InPublishing Magazine Jan/Feb 2013
Data and the Revolution in Publishing by David Worlock
This is a strange interregnum in the closing years of the 350 year reign of the Gutenberg dynasty, writes David Worlock. While most observers are convinced of a digital future (even Clark Kent has left the Daily Planet to run a blog) there has been huge difficulty defining what that might mean.
Source: InPublishing Magazine Jan/Feb 2013
Did Christmas spell the end of print? by Jo Bowman
On Christmas morning, shiny new tablets were being unwrapped the length and breadth of the country. Was this the tipping point? Will print now rapidly head the same way as vinyl? Jo Bowman gets the views of some leading industry figures.
Source: InPublishing Magazine Jan/Feb 2013
Multi-packing – a media buyer’s view by Charlotte Goddard
It might not come as much of a surprise, but media buyers have a pretty dim view of multi-packing. MediaCom’s Charlotte Goddard explains why bundling two or three titles together at retail is bad for media buyers, advertisers, and also, ultimately, for publishers too.
Source: InPublishing Magazine Jan/Feb 2013
Marketing Automation: The marketer’s silver bullet or an expensive toy? by Kate Mayfield
Have you heard of marketing automation software? If not, you soon will. It’s possibly the answer to the challenges facing marketers who are trying to carry out multi-channel marketing in a complex data environment and business is booming for these vendors. You probably need to be thinking about using it in your business, writes Kate Mayfield.
Source: InPublishing Magazine Jan/Feb 2013