Digital Back Office - the sting in digital’s tail by Rob Cullen, Dan Goodall, Henry Jones
For most publishers, digital transformation has only penetrated skin deep. Core back office processes are still based on legacy systems and are creaking under the strain. Unless this issue is addressed, according to recent research from Deloitte, the resulting inferior business intelligence will start to weaken decision making and hamper business growth.
Source: InPublishing Magazine Jul/Aug 2012
Specialist Media Conference 2012 by Carolyn Morgan
How can a niche publisher make sense of the opportunities around digital? With so many options, it can be hard to prioritise, especially when resources are limited. There was some welcome direction for independent publishers at the Specialist Media Conference last month, at ThinkTank, Birmingham, where innovative media people shared their experiences and war stories and suggested how to navigate the digital options. Carolyn Morgan summarises the main talking points.
Source: InPublishing Magazine Jul/Aug 2012
Specialist Media Insights 2012 by Jim Bilton
Specialist Media Insights polls the views of over 160 niche publishers, and is a joint project between the Specialist Media Show and Wessenden Marketing, sponsored by Brad Insight and supported by InPublishing. The research was carried out in March 2012 using Demographix. Jim Bilton summarises the main findings.
Source: InPublishing Magazine Jul/Aug 2012
Facebook Wall Flowers by Andrew Majewski
Are your current tweets, posts and LinkedIn updates acting anti-social? If so, says Andrew Majewski, here’s how to mingle more effectively.
Source: InPublishing Magazine Jul/Aug 2012
Light at the end of the tunnel? by Ciaran O'Neill
The local newspaper industry is going through a torrid time at the moment, with circulation falls, title and edition closures and redundancies. And, while there are likely to be more tough times ahead, writes Ciaran O’Neill, there are also reasons to be optimistic.
Source: InPublishing Magazine Jul/Aug 2012
Too Many Covers Lost In The Crowd by Peter Jackson
The PPA recently added a Cover of the Year category to its annual awards. Peter Jackson takes this opportunity to look at cover trends in general and what the PPA nominated covers tell us about the current state of front cover design.
Source: InPublishing Magazine Jul/Aug 2012
Time to die by Ross Sturley
Ross Sturley marks the thirtieth anniversary of the release of a sci-fi classic, by taking one of his periodic looks at the present state and likely future of business to business publishing.
Source: InPublishing Magazine Jul/Aug 2012
Losing Money by Piers Russell-Cobb
Losing money in any business is a nightmare. If you are in this unfortunate position in magazine publishing, every issue that you publish reminds you of your loss maker. Weekly is more frightening than monthly! Piers Russell-Cobb looks at turnaround strategies.
Source: InPublishing Magazine Jul/Aug 2012
One Site Fits All by Peter Marsh
Strategies for Building Responsive Design Tablet, Mobile and Web Sites, by Peter G. Marsh, Executive Vice President, Global Strategy, Atex Group Ltd.
Source: InPublishing Website 06/07/2012
InPublishing Tip 9 - Beware the perils of non-standard print by Darrel Crowley
Publishers like to be different and they’ll try almost anything to make their title stand out from the crowd. There are a number of ways to increase the chances of your magazine getting noticed but, advises Darrel Crowley, changing its shape shouldn’t be one of them.
Source: InPub Weekly # 101 22/06/2012
Cookie Consent – where are we? by Jenny Moseley
You will have noticed a plethora of cookie messages popping up on websites, in all shapes and sizes. There is little uniformity or consistency and many sites appear to be doing nothing. This, writes Jenny Moseley, is not good enough.
Source: InPub Weekly # 100 15/06/2012
40th anniversary of Napalm Girl photo by Margie Mason
On 8th June 1972, Associated Press photographer Nick Ut snapped what was to become one of the most iconic images of the twentieth century. Margie Mason recounts the impact that photo had on the nine year old girl at its centre, Kim Phuc.
Source: InPub Weekly # 099 08/06/2012
InPublishing Tip 7 - Look outside your own market for inspiration by Carolyn Morgan
All publishers keep tabs on their own market, monitoring closely what their competitors, readers and advertisers are up to. This is entirely to be expected, but, writes Carolyn Morgan, it’s a good idea to investigate what strategies publishers in completely unrelated markets are adopting.
Source: InPub Weekly # 099 08/06/2012
InPublishing Tip 5 – Thank the PRs by James Evelegh
Much as we would like to pretend otherwise, the news pages of most B2B sites, and a great many consumer ones too, rely on press releases to sustain them. When you run a press release, writes James Evelegh, take a minute to thank the PR. It pays dividends.
Source: InPub Weekly # 097 25/05/2012
BJP’s iPad success by Linda Wakeham
One print magazine that has found spectacular success with an iPad edition is Incisive’s 150 year old British Journal of Photography. Linda Wakeham explains how the iPad has expanded the title’s editorial boundaries and opened up global markets.
Source: InPub Weekly # 096 18/05/2012
Top ten ideas from the Media Pioneers by Carolyn Morgan
Next week, at the Specialist Media Show on 24 May, the winners of the 2012 Media Pioneers are announced. Carolyn Morgan looks at some of the stand-out ideas from the shortlisted entries.
Source: InPub Weekly # 096 18/05/2012
InPublishing Tip 4 – Get on the iPad by James Evelegh
Err… tip # 4 might not win any awards for originality, but that doesn’t mean it’s not worth saying. For consumer magazine publishers, writes James Evelegh, it is critical that you develop a tablet edition of your magazine now.
Source: InPub Weekly # 096 18/05/2012