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8 Things to Consider When Selling Video by Andrew Petherick
Generating video advertising revenue is no longer restricted to simply injecting a 30 second TV ad in-front of some content. Publishers, says Andrew Petherick, are becoming smarter as the needs of their advertisers become broader, readers’ tolerance levels become more select, and video technology becomes more sophisticated.
Source: InPub Weekly # 014 27/08/2010
Customer publishers take on the digital realm by Julia Hutchison
Customer magazines did extremely well, again, in the recent ABCs. APA COO Julia Hutchison applauds their achievements in print, but notes that the real progress and innovation is now taking place in the digital arena.
Source: InPub Weekly # 013 20/08/2010
Virtual Events by Neil Fagg
January 2011 sees the launch of Virtual Event World. Show director Neil Fagg explains the thinking behind the event.
Source: InPub Weekly # 013 20/08/2010
The female factor by Jim Chisholm
Jim Chisholm looks at recent research into women’s online usage patterns and assesses what it means for publishers.
Source: InPub Weekly # 012 13/08/2010
Project Fusion by Katherine Page
The quest for combined on and offline readership figures took another step forward, writes Katherine Page, with the recent NRS appointment of UKOM/Nielsen to supply the data for the testing phase of Project Fusion.
Source: InPub Weekly # 012 13/08/2010
Reader Generated Issue by Christine Hayes
The August issue of olive magazine was reader generated! Editor Christine Hayes explains what this means and how they went about achieving it.
Source: InPub Weekly # 012 13/08/2010
On The Radar by Juan Senor
Will paper, even computers, disappear in favour of virtual worlds? Magazine readers of the future may be able to call up information from virtually any source onto virtually any surface. The following case study is taken from the Innovations in Magazines 2010 World Report, edited by Juan Senor and John Wilpers.
Source: InPub Weekly # 012 13/08/2010
Creative Benchmarking by Maureen Duffy
National newspapers have just taken an important step forward in their efforts to make themselves more accountable to advertisers, writes Maureen Duffy.
Source: InPub Weekly # 011 23/07/2010
Launch of MagNet by Loraine Davies
The launch this week of MagNet – a mentoring scheme for the magazine industry – aims to support media owners as they make increasing workforce diversity a priority. Loraine Davies, Director of the Periodicals Training Council (PTC), tells us why.
Source: InPub Weekly # 011 23/07/2010
The future of Social Media by Cathy Ma
IPC’s Cathy Ma looks at trends in social media, from User-Generated-Content (UGC) to User-Curated-Content (UCC).
Source: InPub Weekly # 011 23/07/2010
Diversifying Digital Revenues by Ron Nussey
With ad revenues in decline, publishers are looking at alternative revenue streams, writes Ron Nussey. A recent forum at the AOP explored some of the options.
Source: InPub Weekly # 011 23/07/2010
Guy Zitter - interview by Ray Snoddy
The Mail has a winning formula, and there aren’t too many national newspapers you can say that about at the moment. Mail MD Guy Zitter talks to Ray Snoddy about wine stoppers, cruises and ... profits.
Source: InPublishing Magazine Jul/Aug 2010
Preach the reach by Roger Holland
What is the total reach of a newspaper brand? This is the question that has vexed industry bodies since the dawn of the web. In its search for an integrated print and digital audience currency, the regional press is ahead of the game, says JICREG’s Roger Holland.
Source: InPublishing Magazine Jul/Aug 2010
What future the regionals? by Steve Dyson
The regional press has seen substantial circulation declines, yet total readership is growing via the internet. Steve Dyson asks the experts about the reasons for change, future prospects and whether national organisations should still engage with the sector.
Source: InPublishing Magazine Jul/Aug 2010
Disgusted, Port-of-Spain by Alan Geere
The letters page was so simple. Correspondence from the loonies, illiterates and time-wasters would be put in the bin, while the good stuff was made ready for the next day’s paper. But, says former Trinidad Express editor Alan Geere, the online invitation to ‘add your comments’ opened the floodgates to a sea of user-generated-content, not all of it very good.
Source: InPublishing Magazine Jul/Aug 2010
Direct Mail – Active, Dormant or Extinct! by Jenny Moseley
Like print publishing, direct mail has been heavily impacted by the internet, and, like print publishing, it’s hanging in there. Indeed, says Jenny Moseley, with open rates for email campaigns continuing to decline, there has been something of a resurgence in direct mail.
Source: InPublishing Magazine Jul/Aug 2010
Successful Supplier Management by Matthew Parker
A publisher’s attitude to its suppliers has a major bearing on the quality of its output and its profitability, to say nothing of all-round staff feng shui. The more engaged you are, says Matthew Parker, the better the chance of a mutually beneficial relationship.
Source: InPublishing Magazine Jul/Aug 2010
Barry McIlheney - interview by Meg Carter
Barry McIlheney took over at the PPA in February, tasked with steering the trade body out of the doldrums. Now with a successful annual conference behind him, Barry McIlheney tells Meg Carter about the challenges ahead.
Source: InPublishing Magazine Jul/Aug 2010
Challenging assumptions about digital publishing by Michael Upshall
With its regular monthly output, loyal readership and powerful branding, book publisher Mills & Boon has much in common with magazine publishers. Michael Upshall looks at their success in building an online community and marketing ebook versions of their titles.
Source: InPublishing Magazine Jul/Aug 2010