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Supplements by Alan Geere
An inescapable part of the weekend papers – just ask any paperboy – supplements come in many shapes and sizes, are of varying quality and cater for a range of interests. Alan Geere casts his eye over the current crop.
Source: InPublishing Magazine Jan/Feb 2010
20 years of Good Food by Alfie Lewis
Some titles make the business of making money look soooo easy! Everything they touch seems to turn to gold. Good Food magazine, with its legion of hugely successful spin-offs, is one such title. Publishing director Alfie Lewis explains its publishing strategy.
Source: InPublishing Magazine Jan/Feb 2010
Tips on the Care and Feeding of Blogs by Amanda Watlington
The proverb, “If something is worth doing, it’s worth doing well”, could have first been uttered with blogs in mind – so many of which start brightly then fizzle. As with any other publishing venture, says Amanda Watlington, the key is thorough planning and good content.
Source: InPublishing Magazine Jan/Feb 2010
The role of intelligence in business publishing by James Evelegh
Last autumn’s AOP annual conference was held at the Business Design Centre in Islington. Among an impressive line-up of speakers was Emap’s chief executive, David Gilbertson, who gave an excellent presentation on the subject of intelligence, in the context of B2B publishing. James Evelegh listened to what he had to say.
Source: InPublishing Magazine Jan/Feb 2010
Know your customers – and sell them more by Charles Arthur and David Garratt
The problem with newsstand sales is that publishers have no direct contact with their readers. They don’t know who they are and, outside of the magazine itself, have no opportunity to sell to them. David Garratt and Charles Arthur argue that, by gradually moving to a subs based approach and by adopting database marketing techniques, publishers can improve the profitability of their existing operations as well as opening up new revenue streams.
Source: InPublishing Magazine Jan/Feb 2010
Workflows – why you need them by Chris Bunnett
Big isn’t always best, but the larger publishers do tend to have more efficient workflows than smaller ones. Here, Chris Bunnett argues that, whatever your size, efficient workflows are a necessity and that all publishers can benefit from taking time out to re-examine theirs.
Source: InPublishing Magazine Jan/Feb 2010
Trends in newspaper marketing by David Greene
The advertising downturn cuts both ways. Advertisers are spending less on newspapers and newspapers are spending less on advertising! Furthermore, newspaper marketing budgets are being spent in different ways. David Greene tracks the trends.
Source: InPublishing Magazine Jan/Feb 2010
Election Uplift by David Stam
US weekly titles saw a definite upturn in sales during the Obama election. With a General Election looming here, how will the UK market fare? What are the opportunities and challenges? And how will they cope with new media and wall-to-wall TV news? We sent David Stam on the stump to canvass opinion.
Source: InPublishing Magazine Jan/Feb 2010
2010: A Year of Rebuilding Print and Tackling eDevices by Karlene Lukovitz
Good riddance to 2009. What an abysmal twelve months that was! The new year is a time for predictions; some will be gloomy, some more upbeat. Karlene Lukovitz is determined to position herself in the latter camp ... for the time being at least.
Source: InPublishing Magazine Jan/Feb 2010
Data Proliferation: Friend or Foe by Kate Mayfield
When it comes to data, it used to be the box of unprocessed registration cards or competition entries gathering dust under someone’s desk that kept publishers awake at night. Now, it’s that nagging feeling that their company simply has too many databases, when, surely, it should only have one? Kate Mayfield looks at whether or not publishers need to be concerned by their multiple databases.
Source: InPublishing Magazine Jan/Feb 2010
How to profit from the recession by Mark Bishop
It’s said that many fortunes are made as economies move out of downturns. How can you benefit from the upswing expected this year? Mark Bishop offers ten tips on how to add value to media businesses by benefitting from economic recovery.
Source: InPublishing Magazine Jan/Feb 2010
Tea & biscuits? by Martin Cloake
Consultation takes many forms. Sometimes it doesn’t happen at all, sometimes it’s occasional and sometimes it’s mere dressing for a decision already taken. But, more positively, in some companies it is an ongoing deeply ingrained process, where there is a genuine desire to pool resources and benefit from colleagues’ experiences. Martin Cloake sat in on one such session, at RBI.
Source: InPublishing Magazine Jan/Feb 2010
Social Media by Martin Maynard
Social media was huge in 2009. Barely a week went by without a Twitter or Facebook campaign making headlines – remember Jan Moir and Rage against the Machine. And, 2010 promises more of the same. So why then are publishers still struggling to make sense of it all? Martin Maynard looks at what social media can offer publishing businesses.
Source: InPublishing Magazine Jan/Feb 2010
Mike Ironside - interview by Meg Carter
Having worked in media for more than 35 years, there are few, if any, major players Mike Ironside doesn't know. But it was more than just his contacts book the National Readership Survey was after when it appointed him chief executive a year ago. Meg Carter talks to Mike about progress made to date, and what still needs to be done.
Source: InPublishing Magazine Jan/Feb 2010
Online advertising – what does 2010 have in store? by Paul Lee
Advertising spend has been one of the principal casualties of the recession. However, the decline in online advertising has not been as cataclysmic as in print, and it has increased its share. As we come out of recession, that trend is likely to accelerate. Deloitte’s Paul Lee looks at the implications for the media and advertising industries.
Source: InPublishing Magazine Jan/Feb 2010
Free dailies 2010: the age of the happy monopolist by Piet Bakker
Free newspapers were one of the big stories of the noughties, and came to symbolise the primacy of ‘free’ and the imminent demise of paid-for papers. No longer! Piet Bakker charts their rise and fall and describes the conditions in which some might thrive again.
Source: InPublishing Magazine Jan/Feb 2010
New money by Ray Snoddy
It is generally recognised that post recession publishing will not see a return to the old financial model. Structural changes mean that there is significant and growing revenue shortfall and publishers are now searching far and wide for new ideas. And, says Ray Snoddy, nothing is off limits ... well, almost nothing ...
Source: InPublishing Magazine Jan/Feb 2010
Micropayment – A burning platform for publisher collaboration by Tom Frazer
Most news based publishers are wrestling with the idea of charging for content; they look enviously at iTunes and wonder why that model can’t be replicated for news. Deloitte’s Tom Frazer looks at the ins and outs of micropayments and outlines what is required to make it work for publishers.
Source: InPublishing Magazine Jan/Feb 2010
From Town Crier to Bloggers by Rupert Murdoch
Rupert Murdoch’s speech to the Federal Trade Commission’s Workshop: From Town Crier to Bloggers: How Will Journalism Survive the Internet Age? (December 1, 2009.)
Posted on: 04 December 2009