Society of Editors Conference 2011 by Steve Dyson
As the future of press regulation was debated at the Society of Editors annual conference, three newspapers closed, two more were put on death row and a new survey of delegates’ attitudes was revealed. Steve Dyson reports.
Source: InPublishing Magazine Jan/Feb 2012
Charlie Meredith - interview by Meg Carter
Facing global economic meltdown and the inevitable impact that will have on their clients’ budgets, what does an advertising director do? Panic? In IPC’s case, he restructures his commercial teams, beefs up his creative services department and gets a lot smarter at offering integrated cross-platform solutions. Meg Carter talks to IPC Advertising’s MD, Charlie Meredith.
Source: InPublishing Magazine Jan/Feb 2012
Mobile opens up new opportunities by Jo Bowman
Having been told for years that the digital era signalled the beginning of the end for print products, writes Jo Bowman, publishers are finding that – with the rise of mobile and tablet usage – they’re actually being given a new lease of life.
Source: InPublishing Magazine Jan/Feb 2012
Making every word count by Peter Sands
The sad truth is that much of the content you find in some local papers is a little on the dull side. This does not bode well for their long term future. The challenge for editors, writes Peter Sands, is to strip out all the padding and focus on quality content only.
Source: InPublishing Magazine Jan/Feb 2012
Publishing Futures 2012 by Jim Bilton
Times are challenging. No one needs to be told that, but, writes Jim Bilton, the latest wave of the Publishing Futures project provides a lot more shape and detail to that bald statement.
Source: InPublishing Magazine Jan/Feb 2012
The Buzz for 2012 by Karlene Lukovitz
As the New Year commences, Karlene Lukovitz offers a US-centric look at some key issues, trends and priorities on the overflowing plates of consumer magazine-based media companies.
Source: InPublishing Magazine Jan/Feb 2012
Reinventing publishing: revolutionary thinking by Carolyn Morgan
There was some revolutionary thinking in the Publishing Theatre at November’s mediaPro, with innovative consumer and B2B publishers sharing their experiences in digital media. Carolyn Morgan gives us twenty insights from the event.
Source: InPublishing Magazine Jan/Feb 2012
How to develop a winning content strategy – Part 2: Content by Stephen Farish
Publishers are battling with multiple challenges: changing audience content consumption habits, the decline of traditional ad-funded models and the availability of free content online – plus the need to master an ever expanding range of channels from mobile apps to social media. In the second of three articles, Stephen Farish looks at how to build value in your content, and why not all content is equal when it comes to persuading people to pay.
Source: InPublishing Magazine Jan/Feb 2012
Email Marketing: the Good, the Bad & the Ugly by Henry Hyder-Smith
The first in-depth survey of email marketing habits in the publishing sector, UK Publishing Email Benchmarking Survey Autumn 2011, conducted by Adestra in association with PPA, throws up some interesting data. Henry Hyder-Smith looks at the main findings.
Source: InPublishing Magazine Jan/Feb 2012
Keeping customers versus cutting costs by Jim Chisholm
I’ve seen it all now, writes Jim Chisholm. Having had the privilege to see many incredible things, good and bad, in hundreds of international trips to over forty countries, I think I have just witnessed the dumbest thing on earth; in an airport.
Source: InPub Weekly # 075 09/12/2011
The Penny Jar Test by James Evelegh
The importance of working on your relationships was one of the main themes at last week’s PPA Customer Direct conference, held at The Brewery, in London. And, writes James Evelegh, the FT’s Mary Beth Christie had an interesting way of illustrating this.
Source: InPub Weekly # 074 02/12/2011
eZ peasy by James Evelegh
Wednesday morning at the PPA offices in London saw phase 1 of CMS systems provider eZ’s attempts to crack the UK publishing market. James Evelegh went along to the breakfast briefing.
Source: InPub Weekly # 073 25/11/2011
Deck the emails by Serena Elston
With Christmas fast approaching, many publishers will have already finalised their marketing plans over the festive period. But, writes Adestra’s Serena Elston, it’s not too late to make sure that your email marketing stands out from the crowd this Christmas.
Source: InPub Weekly # 072 18/11/2011
Les Pipe Interview by James Evelegh
It’s been a hectic week for Les Pipe, managing director of Rhapsody, the pre-media company formed by the merger of Wyndeham Pre-Press and Masterpiece. James Evelegh caught up with him to get his take on the rapidly evolving media scene.
Source: InPub Weekly # 072 18/11/2011