Egmont Publishing by Jo Bowman
The planet’s newest arrivals are not digital natives, but print. Guided by anxious parents and drawn in by its tactile qualities, kids spend their early years enjoying traditional media. The children’s market is thriving, and as Cally Poplak tells Jo Bowman, if they could just increase purchase frequency a smidgen, it would be doing even better!
Posted on: 27 July 2016