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Good Housekeeping – all about trust by Meg Carter

Closing in on its hundredth birthday, Good Housekeeping has had a particularly hectic eighteen months, embarking on a number of ground-breaking innovations. But, as Lindsay Nicholson and Judith Secombe tell Meg Carter, the cornerstone of the brand’s success remains unchanged: trust.

Posted on: 26 November 2015

InDigital by Jim Foster

Jim Foster on the world of ePublishing

Posted on: 26 November 2015

Social media – newspapers’ frenemy by David Benady

Many newspapers rely on social media to drive traffic to their sites, yet recent initiatives by the social media giants suggest that they not only want to have their cake, but they want to eat it too. What should newspapers do? David Benady reports.

Posted on: 26 November 2015

FoI Under Threat by Jon Slattery

The Freedom of Information Act came into force in January 2005. One decade on, how is FoI viewed by politicians and publishers? Jon Slattery investigates.

Posted on: 26 November 2015

Reimagining the Magazine Subscription: Buying Magazines in an Amazon World by Jim Bilton

There is a weird retro feel to both the magazine and the magazine subscription. While some parts of the business are operating at the cutting edge of digital subscription marketing, the majority are not. The simple fact is that 70% of consumer magazine buyers have no digital contact at all with their magazine brands; and most of them prefer it that way, feeling that print is a digital-free oasis, offering a refuge from the hectic, wired world where they spend most of their lives. In such a contrarian environment, where is the magazine subscription headed? That is the question at the core of a major new research project from Wessenden Marketing, commissioned by the PPA. Jim Bilton summarises the main findings.

Posted on: 26 November 2015

Spotlight - News & Current Affairs Mags by Alan Geere

Instant news is everywhere - on TV, radio, phone, tablet and even a bus shelter near you. So who needs a news and current affairs magazine anymore? Alan Geere gets the intelligence on a sector that is showing consistent sales increases and multimedia innovation.

Posted on: 26 November 2015

The Art of Making it Personal: the Next Decade in Magazine Publishing by Damian Butt

Publishing exists in a state of constant flux, with new trends and ideas replacing old orthodoxies as regularly as the stream of new titles being launched into the marketplace. It’s what makes it so exhilarating and exhausting in almost equal measure. Damian Butt looks at the challenges and opportunities ahead.

Posted on: 26 November 2015

All the News That's Fit to Like by Karlene Lukovitz

While politics aren't the business of this column, writes Karlene Lukovitz, the political arena is where the most important ramifications of the media revolution are becoming evident.

Posted on: 26 November 2015

Mobile – why do some publishers still not get it? by Martin Belam

The move to mobile should not be taking us by surprise. The writing has been on the wall for years, yet, as an industry, we continue to be wrong-footed by developments in the mobile space. Martin Belam urges publishers to eat, sleep and breathe mobile.

Posted on: 26 November 2015

The Changing Role of the Consumer Magazine Editor by Claire Irvin

Editors nowadays have to produce more content, across more platforms, but with less resource. They have to be both commercial and creative, to continue taking full responsibility, whilst ceding total control. It’s pressured, writes Claire Irvin, but still a privilege.

Posted on: 26 November 2015

Is the Trinity Mirror takeover of Local World a good thing? Yes! by Neil Fowler

Neil Fowler thinks that the recent takeover of Local World, by Trinity Mirror, is a good thing...

Posted on: 26 November 2015

Is the Trinity Mirror takeover of Local World a good thing? No! by Alan Geere

Alan Geere thinks that the recent takeover of Local World, by Trinity Mirror, is NOT a good thing...

Posted on: 26 November 2015

The Battle for Berkshire by Steve Dyson

Trinity Mirror’s digital-only project in Berkshire has triggered the launch of a new print title, while a competing newspaper’s sales are up more than 50%. Steve Dyson reports.

Posted on: 26 November 2015

Time Inc UK by Jo Bowman

It’s been a tumultuous couple of years for one of the UK’s biggest magazine publishers; new name, new branding, new CEO. But as Marcus Rich tells Jo Bowman, “now is our time”. Looking forward, he is confident that great content will prove to be the linchpin of their future success.

Posted on: 26 November 2015

Change is the new stability by James Evelegh

Last Thursday, the European Information Industry Network Conference took place at the Emirates Stadium in London. The theme of the day was ‘digital growth, speed and agility’. James Evelegh was there taking notes.

Posted on: 29 October 2015

What makes a great idea for a magazine? by Mary Hogarth

Every year, university students from PPA accredited degree and Masters courses compete for the Best Original Concept category in the Magazine Academy Awards. But what makes a winning entry and could it survive in the market? Mary Hogarth finds out…

Posted on: 21 October 2015

I was there and you’re a liar by James Evelegh

At last week’s AOP conference, BBC journalist Kate Adie gave an impassioned defence of good old fashioned eyewitness reporting and it’s continuing relevance in the digital age. Forget being first to publish, urged Kate, concentrate on getting it right. James Evelegh listened to her fascinating keynote address.

Posted on: 08 October 2015

Steve Auckland - interview by Ray Snoddy

In publishing, it’s all about the direction of travel. Circulation declines and financial losses must be seen in context and if the year-on-year trend is upwards, then there’s hope! At ESI Media, as Steve Auckland tells Ray Snoddy, the key indicators are pointing in the right direction.

Posted on: 24 September 2015

An App I Like: NME Daily by Mike Goldsmith

It’s all go at the NME - a new free distribution model for the magazine and a root and branch makeover of its app. Mike Goldsmith has checked out the app and is impressed with the pure-play vibe of the new NME Daily.

Posted on: 24 September 2015

Jan-June 2015 ABCs: a media buyer’s view by Emily Woollins

With some notable exceptions, print circulations continued their slide southwards and digital editions have, so far, not been able to plug the gap. However, just as the royal family has done over the years, publishers are continuing to reinvent themselves. In fact, Emily Woollins finds a number of other royal parallels in this particular set of ABC results…

Posted on: 24 September 2015

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