Tom Bureau - interview by Meg Carter
Just over a year ago, private equity company Exponent acquired BBC Magazines and merged it with Magicalia and Origin to create Immediate Media Co – a major new player in the magazine marketplace. Meg Carter talks to chief executive Tom Bureau about the rationale behind the merger and about his plans for the future.
Source: InPublishing Magazine Jan/Feb 2013
Leveson – the recommendations by Jon Slattery
On 29 November, Lord Justice Leveson presented his long awaited report into the culture, practices and ethics of the press. The million or so words, spread over four volumes, quickly became distilled into one central question – should there be statutory underpinning of press regulation? Jon Slattery looks at the report and publisher reaction to it.
Source: InPublishing Magazine Jan/Feb 2013
31 digital publishing tips to grow your business by Carolyn Morgan
The Specialist Media Show ran its first fully online event in November, bringing together publishing and media experts from both sides of the Atlantic to share practical ideas. Carolyn Morgan listened in.
Source: InPublishing Magazine Jan/Feb 2013
Social Media Strategies for Publishers by Amanda MacArthur
Publishing has always been associated with thought-provoking sentences, attention-grabbing headlines and heart-tugging photographs. Social media should have been a natural transition for marketers in the publishing industry, but, writes Amanda MacArthur, there is still a struggle against taking down the corporate curtains and adding a layer of transparency.
Source: InPublishing Magazine Jan/Feb 2013
What to do when readers’ desires don’t match your delivery technology by Ryan O'Meara
For publishers, truly, the only constant is change. Seismic upheaval has characterised the recent past and will characterise the foreseeable future. Ryan O’Meara embraces change, but says that publishers should be crystal clear about their criteria before succumbing to each new technology platform.
Source: InPublishing Magazine Jan/Feb 2013
Pushing all the right buttons by Lorraine Ruckstuhl
The publishing industry is going through a revolution. The old order – the world of printed matter – is giving way to the new. Some heads will roll and some already have. But, writes Lorraine Ruckstuhl, those companies that see the limitless possibilities that the new order brings, are successfully building profitable new relationships with their customers.
Source: InPublishing Magazine Jan/Feb 2013
An Advertorial By Any Other Name... by Karlene Lukovitz
Is drawing lines between editorial content and commercialism as outmoded as standalone print magazines? Magazine publishers’ decisions on this score are complex, and demand serious consideration, given the potential implications for their long-term financial health, writes Karlene Lukovitz.
Source: InPublishing Magazine Jan/Feb 2013
Mobile Ad Trends by Alex Kozloff
The latest IAB/PWC Mobile Adspend report shows a sector in rapid growth. Alex Kozloff looks at the main findings of the report and their implications for publishers.
Source: InPublishing Magazine Jan/Feb 2013
Estates Gazette – our digital strategy by Trevor Goodman
Estates Gazette won the Outstanding Achievement of the Year award at the 2012 PPA Digital Publishing event in September. The secret of their success, writes Trevor Goodman, has been their clear focus on market needs and refusal to be distracted by each new online business model.
Source: InPublishing Magazine Jan/Feb 2013
Managing the Digital Transition by Mark Wood
Few publishers have embraced the digital revolution as wholeheartedly as Future. One of the first to spot the potential of the iPad, the company has been at the forefront of tablet publishing and has worked hard to realign itself for the digital age. CEO Mark Wood describes another busy year at the specialist publisher.
Source: InPublishing Magazine Jan/Feb 2013
Mythology versus reality of UK digital Broadsheet pricing by Mark Billige
In 2010, the Times caused shock waves around the industry when it started charging readers for digital content. Three years on, other newspapers are beginning to wonder if charging might indeed be the way forward. Mark Billige looks at some of the myths surrounding online pricing models.
Source: InPub Weekly # 124 04/01/2013
NCTJ Annual Conference by Lisa Nelson
The spectre of the Leveson Report loomed large, writes Lisa Nelson, as the NCTJ Journalism Skills Conference got underway in Nottingham on Wednesday, 28 November.
Source: InPub Weekly # 121 07/12/2012
Customer Direct 2012 by Martin Maynard
The PPA held its annual Customer Direct conference and awards at The Brewery on Wednesday. Martin Maynard was there, taking notes.
Source: InPub Weekly # 119 23/11/2012
Content is Finally King by Mark Edwards
Over the last eighteen months, writes Mark Edwards, two black-and-white creatures have emerged from Mountainview, California like a pair of movie monsters – and the effect on many websites was similar to that of Godzilla and King Kong rampaging through New York City or Tokyo, smashing stuff up.
Source: InPublishing Magazine Nov/Dec 2012
What’s the hype with Hybrid Mail? by Ian Phillips
If ALL your correspondence is electronic, then this article is not for you. But if, like many publishers, you still print and mail a proportion of your correspondence direct from the office, then read this very carefully – considerable savings could be just around the corner! Ian Phillips explains more.
Source: InPublishing Magazine Nov/Dec 2012
AOP Digital Publishing Summit by James Evelegh
On 12 October, the AOP held their 2012 digital publishing summit at the Westminster Bridge Park Plaza hotel in London. The theme of the day was ‘unleashing your inner startup’. James Evelegh went along to find out more.
Source: InPublishing Magazine Nov/Dec 2012
Lisa Smosarski - interview by Meg Carter
Proof of the impact that freemium title Stylist has had is the fact that you don’t see many copies lying around the carriage floor. Readers actually take their copies with them. Meg Carter talks to editor Lisa Smosarski about how the title has achieved its editorial clout, despite being free.
Source: InPublishing Magazine Nov/Dec 2012
Distripress Glasgow – Forum Day by David Owen
The 57th Distripress Congress, which took place in Glasgow at the beginning of October, kicked off with the Forum Day. Distripress managing director David Owen summarises the main talking points from the various sessions.
Source: InPublishing Magazine Nov/Dec 2012
Big Data presents new challenges for online publishers by John Baker
As publishers, we either sit on, or have access to, vast data sets, which, if manipulated efficiently and imaginatively, present considerable commercial opportunity. Yet, the size and complexity of the data pool and the shortcomings of existing platforms throw up real challenges to publishers. John Baker examines how big data is changing online publishing.
Source: InPublishing Magazine Nov/Dec 2012
AOP Content and Trends Census 2012 by Tim Cain
The AOP has recently published its Content and Trends Census 2012. As always, the Census provides a great deal of valuable insight into digital publishing trends. Tim Cain, head of research and insight at the AOP, summarises the main findings.
Source: InPublishing Magazine Nov/Dec 2012