Towards the light… towards illumination by Simon Wainwright
Future has been working hard to secure its place in the new media world. Underpinning much of their digital transition is a growing appreciation of, and reliance on, Customer Insight. Simon Wainwright, recently appointed to the newly created role of market research director, explains the evolving role of Customer Insight at the company.
Source: InPublishing Magazine Nov/Dec 2012
Retailers are becoming publishers, and vice versa by Henry Hyder-Smith
A number of surveys conducted earlier in the year highlighted the continuing blurring of boundaries between publishers and retailers. Both are starting to behave like the other! Henry Hyder-Smith looks at these survey results to see what each sector can learn from the other.
Source: InPublishing Magazine Nov/Dec 2012
What future the quality press? by Peter Preston
Gulp… At time of writing, there are four ‘quality’ print newspapers based in London. By the time you read this, who knows? Because, as Peter Preston writes, the qualities are in a precarious position.
Source: InPublishing Magazine Nov/Dec 2012
Why you can't ignore mobile - and how it changes all the rules by Carolyn Morgan
As yet, mobile is still a small part of magazine circulation. It is tempting for some publishers to claim that their audience don't buy iPads, or their advertisers won't pay, or it's still all too complicated and they're going to wait until the landscape is clearer. Err… this may be a risky strategy, writes Carolyn Morgan.
Source: InPublishing Magazine Nov/Dec 2012
Magazine-Branded Consumer Products: Suits to Nuts by Karlene Lukovitz
Licensing magazine brands to physical consumer products is hardly a new concept, writes Karlene Lukovitz, but it’s among the revenue channels being pursued more aggressively and innovatively by what we now call “magazine-based media companies”.
Source: InPublishing Magazine Nov/Dec 2012
Tom Toumazis - interview by Ray Snoddy
The reign of Tom Toumazis at the top of Mecom, the European newspaper group may, at just over a year, be one of the shortest on record at a major publisher. But, as he tells Ray Snoddy, he remains optimistic about the future of newspapers.
Source: InPublishing Magazine Nov/Dec 2012
Print’s digital dimension by Jo Bowman
Could digital be the saviour of print? The last twelve months have seen increasing numbers of publishers starting to use augmented reality technology to add an extra dimension to their print offering, and readers have responded positively. Jo Bowman talks to publishers about their AR experiences.
Source: InPublishing Magazine Nov/Dec 2012
The cliff edge looms – but who is controlling the steering wheel? by Neil Fowler
Last year, Neil Fowler argued for radical action if regional and local newspapers across the United Kingdom were to have a future. Some re-arranging of the deck-chairs has taken place, but not everything is inspiring confidence. Neil takes a look at the changing management structures within the UK regional press.
Source: InPublishing Magazine Nov/Dec 2012
Journalistic Mission is to Speak the Truth to Power by Peter Preston
A service to commemorate journalists, camera-crew and support staff who have died in the conflicts of the 21st Century while bringing us the news was held at St Bride's Church, Fleet Street, on Monday 22nd October. Peter Preston gave the address.
Source: InPub Weekly # 115 26/10/2012
Your Freedom to Publish by David Newell
In the run-up to publication of the Leveson Report, Newspaper Society director David Newell challenges those advocating a system of press regulation underpinned by statute, saying they have singularly failed to address the fundamental issue at the heart of every citizen’s freedom of expression.
Source: InPub Weekly # 113 12/10/2012
Who wants to be a billionaire? by James Evelegh
A busy year at Bloomberg Markets magazine is about to climax with the release of their first ‘Billionaires’ issue. James Evelegh met with publisher Michael Dukmejian and Director EMEA, Laurie Benson to find out more.
Source: InPub Weekly # 112 05/10/2012
The Duncan Painter way by James Evelegh
Duncan Painter, CEO at the Top Right Group, was interviewed by the PPA’s Barry McIlheney at the Digital Publishing Conference on Wednesday and gave some interesting insights into his business philosophy, writes James Evelegh.
Source: InPub Weekly # 111 28/09/2012
Rufus Olins - interview by Ray Snoddy
Some jobs are more challenging than others, and the task of marketing newspapers to the media buying community in the current climate is probably one of those. Ray Snoddy talks to Rufus Olins about what he hopes to achieve at Newsworks.
Source: InPublishing Magazine Sep/Oct 2012
Why it's cool to be a data geek by Carolyn Morgan
Digital media, cloud crunching, analytics and the ability to marry up different data sources are revolutionising how media owners can measure who is reading what content, when, where and how often. Carolyn Morgan looks at the growing importance of data.
Source: InPublishing Magazine Sep/Oct 2012
Leveson Modules 3 and 4 by Jon Slattery
And then it was over! After many months of sometimes shocking testimony, Lord Justice Leveson brought proceedings in Court 73 to a close at the end of July and retired to the thankless task of drawing up his recommendations. Jon Slattery looks at what Modules 3 and 4 tell us about the state of the press and the likely future of press regulation.
Source: InPublishing Magazine Sep/Oct 2012
How to make paywalls work for traditional magazines by Ryan O'Meara
The challenge of getting web users to pay for content has kept many a publisher awake at night these past few years. Just what will people pay for online? Ryan O'Meara, watching a TV movie one night, has stumbled across the answer…
Source: InPublishing Magazine Sep/Oct 2012
Waving – or drowning? by Tim Brooks
Over the past fifteen years, the internet has turned the media world on its head and, with few exceptions, traditional media companies have been slow to adapt. Tim Brooks looks at why the industry has struggled to come to terms with digital technology.
Source: InPublishing Magazine Sep/Oct 2012
Joanne Butcher - interview by Steve Dyson
The deep recession and the Leveson Inquiry are resulting in major changes in journalistic training, including new courses in business and finance reporting and media ethics. Steve Dyson finds out more from Joanne Butcher, chief executive of the National Council for the Training of Journalists.
Source: InPublishing Magazine Sep/Oct 2012