The future of consumer publishing by Nial Ferguson
What will the consumer publishing company look like in ten years’ time? Will it be digital only? Will there be any place for print? Nial Ferguson dusts off his crystal ball.
Source: InPublishing Magazine Sep/Oct 2012
How Peach bagged the market by Christine Martin
Data is the fuel that drives the modern B2B publisher. Through intelligent development and use of must-have data, some B2B publishers have succeeded in embedding themselves into the workflow of their key clients and becoming integral parts of the markets they serve. The Coffer Peach Business Tracker is a good example of this. Christine Martin takes up the story.
Source: InPublishing Magazine Sep/Oct 2012
Life out of the Editor’s chair by Susan Riley
The regional newspaper editor has become something of an endangered species. Title closures, frequency changes and company restructures have all taken their toll. Former Lancaster Guardian editor, Sue Riley, looks at what some of her erstwhile colleagues have been getting up to.
Source: InPublishing Magazine Sep/Oct 2012
Come rain or come shine by Dominic Murray
Despite our truly abysmal summer, Gardeners’ World, which relaunched its magazine in March 2011, has continued to build momentum this year. Publishing director Dominic Murray tells us why the brand is thriving.
Source: InPublishing Magazine Sep/Oct 2012
Mark Hayes - interview by Meg Carter
In these recessionary times, starting a new business takes nerve, focus and passion. And personal savings, for when the bank says ‘no’. Mark Hayes and Gillian Loughran ticked all these boxes and duly launched Autism Eye last year. Meg Carter talks to Mark about his experiences of launching, and prospering, on a tight budget.
Source: InPublishing Magazine Sep/Oct 2012
Ad ops to the fore by Tim Faircliff
Ad ops are the unsung heroes of successful online ad campaigns. Yet, if online publishers are to grow ad revenue and market share, writes Tim Faircliff, then they are going to have to completely reassess their approach to ad ops and the people who work in it.
Source: InPublishing Magazine Sep/Oct 2012
21 hot tricks for Direct Marketing copy by Andy Maslen
What are the best DM copywriting techniques, and how do they translate to the digital domain? asks copywriter, Andy Maslen. The answers may surprise you.
Source: InPublishing Magazine Sep/Oct 2012
Counting digital editions by Nial Ferguson
The debate over how to report digital edition circulation has been hotly contested over the past decade, and the arrival of enhanced editions, as opposed to replicas, has added a new dimension. Future’s group publishing director, Nial Ferguson, gives us his view.
Source: InPub Weekly # 108 07/09/2012
Exploring tech issues in publishing by James Bourne
Apps have come from nothing, a few short years' ago, to being a central pillar of many companies' publishing strategies. But the sector is evolving so rapidly that no one can be sure in which direction the market will go next. James Bourne looks at some of the issues facing publishers.
Source: InPub Weekly # 108 07/09/2012
Welcome to NRS PADD by Rufus Olins
Rufus Olins, CEO of Newsworks, warmly welcomes next week’s launch of NRS PADD, which he describes as a giant leap for newsbrands. Combined readership figures have landed.
Source: InPub Weekly # 108 07/09/2012
MediaTel seminar by Ray Snoddy
MediaTel recently held a seminar looking into the future of national newspapers. Ray Snoddy, who was one of the panellists, picks out some of the main talking points.
Source: InPublishing Magazine Jul/Aug 2012
Feral Beasts: A Walk Through The Media Jungle by Sir Christopher Meyer
Sir Christopher Meyer, former press secretary to John Major, ambassador to the US and chairman of the Press Complaints Commission, gave the annual lecture at the Worshipful Company of Stationers and Newspapermakers on 16 April. This is the full text of his talk.
Source: InPublishing Magazine Jul/Aug 2012
Managing content – fairytale or nightmare? by Peter Houston
Content, which might have previously found one outlet, print say, now finds itself being output through an every growing array of channels. This has, says Peter Houston, put considerable strain on editorial teams who have had to radically change the way they operate.
Source: InPublishing Magazine Jul/Aug 2012
Josh Tyrangiel - interview by Meg Carter
Businessweek has enjoyed a turnaround in its fortunes since being acquired by Bloomberg in 2009. Part of that is down to Bloomberg clout, part of it is down to the leadership of award winning editor Josh Tyrangiel, who on a recent visit to London, met up with Meg Carter to explain his publishing strategy.
Source: InPublishing Magazine Jul/Aug 2012
The Nationals on iPad by Peter Sands
Peter Sands casts a critical eye over the iPad editions of some of our national newspapers.
Source: InPublishing Magazine Jul/Aug 2012
Search – Now It’s about the User Not Just Technology by Amanda Watlington
The business of search has changed radically over the past few years, as users have become more mobile, more sociable and a lot more impatient. In response, the search companies have made dramatic changes to the way they operate and it’s vital, writes Amanda Watlington, that publishers keep abreast of what these big players are up to.
Source: InPublishing Magazine Jul/Aug 2012