How do they make money from doing that? by Jim Bilton
The PPA recently commissioned Wessenden Marketing to conduct a study into how media companies make money in the digital age, entitled, Business Models for a Digital World. Jim Bilton summarises the key findings from the research.
Source: InPublishing Magazine May/Jun 2012
AOP Organisation Census 2012 by Tim Cain
UK publishers are bullish about prospects for the industry in 2012. That is one of the main findings of the Association of Online Publishers’ annual Organisation Census. Tim Cain summarises the key findings of the research, which indicate that the next 12 months will see growth, expansion and collaboration.
Source: InPublishing Magazine May/Jun 2012
Leveson Inquiry Module 2 by Jon Slattery
With the conclusion of Module 2, the Leveson Inquiry reached its half way point. Module 2 has seen less celebrity glitz but there have still been some explosive revelations. There has also been, writes John Slattery, a distinct lack of balance.
Source: InPublishing Magazine May/Jun 2012
The Week iPad app by Kerin O'Connor
Last November, Dennis Publishing launched an iPad app for its successful news digest, the Week. The preceding twelve months had been a period of frenetic design activity and agonising over all aspects of publishing strategy. Kerin O’Connor looks at some of the hurdles they had to overcome en route to launch day.
Source: InPublishing Magazine May/Jun 2012
Still settling for ‘ho hum’ headlines? by Jennifer Menten
No one will read your glittering promotional copy if your headline doesn’t make them sit up and take notice. Jennifer Menten has eight tips for grabbing your prospects’ attention.
Source: InPublishing Magazine May/Jun 2012
Anna Jones - interview by Meg Carter
Last year, Hachette Filipacchi and NatMag merged to form Hearst Magazines UK, and the new chief operating officer was Anna Jones. Meg Carter talks to Anna about the merger and the outlook for Hearst and the wider publishing industry.
Source: InPublishing Magazine May/Jun 2012
Mapping a Multi-Channel World by Julian Thorne
Print might still be the platform of choice for a majority of magazine subscribers, but the trend towards digital, writes Julian Thorne, is gathering pace.
Source: InPublishing Magazine May/Jun 2012
Managing the digital transition by Tim Faircliff
In recent years, digital has moved rapidly from nice-to-have, to fundamental part of everything we do, and yet the process of digital transition at many publishing companies remains incomplete. Tim Faircliff looks at what publishers need to do to ensure they are at the forefront of digital media.
Source: InPublishing Magazine May/Jun 2012
Lord Hunt - interview by Ray Snoddy
In the current climate, the chairmanship of the much maligned PCC might not appear a particularly enticing position. Yet, former Conservative cabinet minister, Lord Hunt of Wirral, jumped at the chance. He explains to Ray Snoddy why he wanted the job and where he thinks press regulation should go from here.
Source: InPublishing Magazine May/Jun 2012
Face value by Jo Bowman
“Like” it or not, Facebook is a phenomenon that’s not only shaking up the way people meet and interact, but also the way they discover, shop and recommend. Jo Bowman talks to publishers about how they’re going social.
Source: InPublishing Magazine May/Jun 2012
Magazine Extensions On Steroids (Part 1) by Karlene Lukovitz
US consumer magazine publishers are busily pumping out brand extensions in all shapes and sizes. Karlene Lukovitz looks at two manifestations of this, and promises more in future columns!
Source: InPublishing Magazine May/Jun 2012
Whatever Happened To Gob-Smacking Surprise? by Peter Jackson
Fifty years ago, the Sunday Times launched its colour supplement and broke the mould of weekend newspaper publishing. Former editor Peter Jackson looks at its impact and what future the colour supplement has today.
Source: InPublishing Magazine May/Jun 2012
Doug Melloy - interview by Steve Dyson
Many regional newspaper editors have lost their jobs in recent months, often in mid-career. But Doug Melloy retires on his 65th birthday this June, after three decades as editor. Steve Dyson reports.
Source: InPublishing Magazine May/Jun 2012
Ten reasons to Tweet by John Meehan
Former Hull Daily Mail editor, John Meehan, started tweeting a year ago and now he’s hooked! Forget PA, he says, Twitter should now be every journalist’s newswire.
Source: InPublishing Magazine May/Jun 2012
Media Pioneer: The Media Briefing by Carolyn Morgan
The latest addition to the 2012 Media Pioneer shortlist is The Media Briefing, built around an innovative content aggregation platform and adept use of social media, writes Carolyn Morgan.
Source: InPub Weekly # 095 11/05/2012
Media Pioneer: Autism Eye by Carolyn Morgan
Autism Eye is the latest addition to the 2012 Media Pioneer Awards shortlist. Carolyn Morgan looks at their rapid journey from launch to growing international readership.
Source: InPub Weekly # 094 04/04/2012
InPub Tip 3 - Use Testimonials to Enhance Online Reputation by Ryan O'Meara
Your online reputation is hugely important to your business – just witness the impact of negative customer ratings on sales of your shiny new app. But, don’t be passive, urges Ryan O’Meara, take control and use testimonials to your advantage.
Source: InPub Weekly # 094 04/04/2012
Media Pioneer: DIVE magazine by Carolyn Morgan
Carolyn Morgan looks at how DIVE magazine took the plunge from UK-centric print to digital freedom, and discovered a world of new ad revenues. A daring strategy from an independent publisher, earning a place on the Media Pioneers 2012 shortlist.
Source: InPub Weekly # 093 27/04/2012