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Showing articles 1 to 20 of 1654Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 > of 83

SoE Conference 2016 – spooks, police, robots et al by Ray Snoddy

In October, in Carlisle, the Society of Editors held its annual conference. Press regulation and freedom were once again hot topics. Also touched upon was the growing democratic deficit caused by the mass shedding of journalists by local papers. Ray Snoddy was there.

Source: InPublishing Magazine Nov/Dec 2016

An App I Like: Magic Tate Ball by Dan Linstead

The ability to continually surprise and delight is a wonderful quality to find in an app. Magic Tate Ball is, says Dan Linstead, a beautifully conceived and brilliantly executed app.

Source: InPublishing Magazine Nov/Dec 2016

2017 - what will be the digital challenges? by Martin Belam

News providers face some big decisions in 2017. To what extent do they follow the emerging new tech trends and, in light of contracting advertising revenues, which of their existing outputs will they have to chop? Martin Belam looks at the digital opportunities and threats ahead.

Source: InPublishing Magazine Nov/Dec 2016

InDigital by Jim Foster

Jim Foster on the world of ePublishing

Source: InPublishing Magazine Nov/Dec 2016

Membership publishers wrestle with content conundrum by Mike Sewell

Content has become mission-critical for many membership organisations. But, Mike Sewell asks, should this valuable asset be regarded as an exclusive member benefit, or used as a marketing tool?

Source: InPublishing Magazine Nov/Dec 2016

Copy placement comes of age by James Evelegh

Copy placement is now so much more than getting a copy of your title from A to B. As Gold Key Media’s Chris Horn tells James Evelegh, it is now a highly creative, data driven activity that utilises new technology to deliver a host of valuable benefits to publishers, their commercial partners and the venues themselves.

Source: InPublishing Magazine Nov/Dec 2016

Key landmarks to look out for on your digital exploration by Peter Houston

Digital transition – two innocuous sounding words that imply neatly defined start and end points with a nice straight line between them. If only! Peter Houston looks at different areas of publishing strategy and outlines some of the digital challenges and choices publishers face in each.

Source: InPublishing Magazine Nov/Dec 2016

Spotlight – In-flight magazines by Alan Geere

In-flight magazines may have a captive audience, but they still have to work hard for readers. Alan Geere looks in the seat-back pocket in front of him to see who is ready for take-off.

Source: InPublishing Magazine Nov/Dec 2016

Media Quotes of the Year by Jon Slattery

It was the media year in which the first UK national newspaper abandoned print to go digital only. There were continuing cutbacks, launches, leaks, digital disruption, Boris and Brexit. Here, Jon Slattery picks his best media quotes of the year.

Source: InPublishing Magazine Nov/Dec 2016

Making time for creativity by Robyn Bechelet

Last issue, Peter Preston persuasively pointed out that productivity alone isn’t enough in today’s world of content creation. “A newsroom ruled by the clicks regime will never do something different,” he says. Robyn Bechelet considers the challenge he lays out in finding ‘creative room to breathe’ during the digital revolution.

Source: InPublishing Magazine Nov/Dec 2016

Look – the new brand strategy by Ciar Byrne

In September, Look unveiled a new brand strategy built around four content pillars and a belief that the brand had to be everywhere its audience was. Ciar Byrne talks to some of the key players behind the new strategy.

Source: InPublishing Magazine Nov/Dec 2016

Monetising Media by Carolyn Morgan

In September, The Media Briefing held its annual Monetising Media conference in London. Carolyn Morgan moderated a couple of the sessions and here reviews some of the main talking points from the event.

Source: InPublishing Magazine Nov/Dec 2016

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Source: InPublishing Magazine Nov/Dec 2016

David Pemsel - interview by Meg Carter

The Guardian has for some time been at the forefront of digital publishing, the standard-bearer of open access web content. With digital revenue and reach growing, the outlook looked bright, until advertising revenues hit the buffers in 2015. Since then, as David Pemsel tells Meg Carter, the publisher has embarked on a major rethink.

Source: InPublishing Magazine Nov/Dec 2016

January = skiing royals; October = Strictly by Liz Gerard

What would editors do without these and other hardy perennials? Liz Gerard looks at some of the nationals’ editorial short-cuts.

Source: InPublishing Magazine Nov/Dec 2016

DC Thomson Publishing by Robin Bowman

The Dundee based company publishes a wide range of titles – magazines for the very young (The Beano), for the not so young (Evergreen), alongside some of the best known newspapers in Scotland (The Press & Journal and Courier). What are the challenges of managing such a diverse portfolio and where are the growth opportunities? Robin Bowman talks to Mike Watson to find out.

Source: InPublishing Magazine Nov/Dec 2016

Second Inning, New Lineup by Karlene Lukovitz

It appears that the large consumer magazine media companies are wrapping up the initial stage of transitioning away from print dependence, and bringing in a new (or revised, anyway) lineup of players to tackle the next stage… while further consolidating and reducing head counts, writes Karlene Lukovitz.

Source: InPublishing Magazine Nov/Dec 2016

5 top tips - How personalisation can increase your digital revenues in 2017 - Q&A by Tom Wilde

On 20 October, Cxense chief product officer Tom Wilde delivered one of our ‘Top Tips Webinars’ where he discussed how personalisation can drive digital revenue. In this article, Tom takes you through the questions put to him during the webinar.

Source: InPub Weekly # 315 03/11/2016

5 top tips for creating engaging branded video by Pete Fergusson

Your audience expects video. It is often the quickest, most engaging and compelling way to tell a story. The demand for video is increasing, with a recent white paper by Cisco predicting that 75% of all mobile traffic will be video by 2020. Pete Fergusson, former head of commercial video at The Telegraph, now CEO at Nemorin Creative Film & Video, shares his dos and don’ts for creating great branded video content.

Source: InPub Weekly # 311 06/10/2016

Lawson Muncaster - interview by Ray Snoddy

City A.M. has become a regular sight on the streets of London over the past decade. Despite a recession, continued digital disruption and now Brexit, it’s still standing, but not yet profitable. As Lawson Muncaster tells Ray Snoddy, a profitable 2017 is the top priority.

Source: InPublishing Magazine Sep/Oct 2016

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