Sarah Sands - interview
In 2009, the Evening Standard’s ABC stood at 256k – it’s now over 900k. Removing the cover price was obviously the clincher, but there’s no denying the new-found spring in the Standard’s step. As editor Sarah Sands tells Ray Snoddy, no one has to pick up the paper, so she and her team work very hard to give them reasons to do so.
Source: InPublishing Magazine Jan/Feb 2016