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Dovetail Conference 2012 by James Evelegh
On the 26th January, in the grand setting of the IoD, Dovetail held their seventh annual client conference, and as usual, invited an interesting selection of speakers. James Evelegh went along to listen.
Source: InPub Weekly # 081 03/02/2012
Data: asking the right questions by Chris Matthews
As publishers, we are not short of data. The problem many of us have is that much of it has been collected without enough thought being given to the questions or the structure, resulting in messy, hard-to-use data. Chris Matthews has some data collection tips.
Source: InPub Weekly # 079 20/01/2012
Ashley Highfield - interview by Ray Snoddy
Johnston Press, one of the largest newspaper publishers in the UK, recently appointed a man with no newspaper experience as it new chief executive. Ray Snoddy talks to Ashley Highfield about his plans for the company.
Source: InPublishing Magazine Jan/Feb 2012
The Tabloids in the Toils by Peter Preston
The final quarter of 2011 was not a great time to be a tabloid journalist. At the Leveson Inquiry, some of their darker arts were exposed to the harsh light of day as sundry victims of press intrusion lined up to exact their revenge. Tabloids’ reputation had rarely sunk lower. Where, asks Peter Preston, do they go from here?
Source: InPublishing Magazine Jan/Feb 2012
Portfolio Marketing – Driving Subscription Success by Jess Burney
At Immediate Media, writes Jess Burney, portfolio marketing is one of the key pillars behind their successful subscriptions marketing approach that has seen them grow their subscriber base to well over one million paid subscribers.
Source: InPublishing Magazine Jan/Feb 2012
YouTube – making the most of this free resource by Andrew Petherick
When YouTube started five years ago, it proved a popular destination for teenagers eager to watch ladder accidents, and, as ever, when consumers see a good thing, businesses are quick to follow. Andrew Petherick looks at how publishers can turn this free resource to their advantage.
Source: InPublishing Magazine Jan/Feb 2012
Pimp My Sales Team! by Kate Mayfield
If you think you can get more out of your sales team, it’s very likely you can. Kate Mayfield shows how to take a poor performing sales team and turn it into a slick operation.
Source: InPublishing Magazine Jan/Feb 2012
Online Design calls for Poetic Leadership by Dan Brown
Content is king! Right? Even if that content is on a dismally designed website? Err… what then? Dan Brown looks at the critical role of design in digital publishing.
Source: InPublishing Magazine Jan/Feb 2012
Society of Editors Conference 2011 by Steve Dyson
As the future of press regulation was debated at the Society of Editors annual conference, three newspapers closed, two more were put on death row and a new survey of delegates’ attitudes was revealed. Steve Dyson reports.
Source: InPublishing Magazine Jan/Feb 2012
Charlie Meredith - interview by Meg Carter
Facing global economic meltdown and the inevitable impact that will have on their clients’ budgets, what does an advertising director do? Panic? In IPC’s case, he restructures his commercial teams, beefs up his creative services department and gets a lot smarter at offering integrated cross-platform solutions. Meg Carter talks to IPC Advertising’s MD, Charlie Meredith.
Source: InPublishing Magazine Jan/Feb 2012
Mobile opens up new opportunities by Jo Bowman
Having been told for years that the digital era signalled the beginning of the end for print products, writes Jo Bowman, publishers are finding that – with the rise of mobile and tablet usage – they’re actually being given a new lease of life.
Source: InPublishing Magazine Jan/Feb 2012
Making every word count by Peter Sands
The sad truth is that much of the content you find in some local papers is a little on the dull side. This does not bode well for their long term future. The challenge for editors, writes Peter Sands, is to strip out all the padding and focus on quality content only.
Source: InPublishing Magazine Jan/Feb 2012
Publishing Futures 2012 by Jim Bilton
Times are challenging. No one needs to be told that, but, writes Jim Bilton, the latest wave of the Publishing Futures project provides a lot more shape and detail to that bald statement.
Source: InPublishing Magazine Jan/Feb 2012
The Buzz for 2012 by Karlene Lukovitz
As the New Year commences, Karlene Lukovitz offers a US-centric look at some key issues, trends and priorities on the overflowing plates of consumer magazine-based media companies.
Source: InPublishing Magazine Jan/Feb 2012
Reinventing publishing: revolutionary thinking by Carolyn Morgan
There was some revolutionary thinking in the Publishing Theatre at November’s mediaPro, with innovative consumer and B2B publishers sharing their experiences in digital media. Carolyn Morgan gives us twenty insights from the event.
Source: InPublishing Magazine Jan/Feb 2012
How to develop a winning content strategy – Part 2: Content by Stephen Farish
Publishers are battling with multiple challenges: changing audience content consumption habits, the decline of traditional ad-funded models and the availability of free content online – plus the need to master an ever expanding range of channels from mobile apps to social media. In the second of three articles, Stephen Farish looks at how to build value in your content, and why not all content is equal when it comes to persuading people to pay.
Source: InPublishing Magazine Jan/Feb 2012