Planning for the Digital World
‘Planning’ and ‘Digital’ are two words which do not sit very comfortably together. If ‘digital’ is all about being agile, fast-moving, responsive, silo-busting and questioning accepted norms; then ‘planning’ feels as though it should be about order, mapping and structure – all a bit ‘legacy’. Yet, writes Jim Bilton, planning your digital strategy is absolutely essential!
Source: InPublishing Magazine Jul/Aug 2014