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Will Lewis - interview by Ray Snoddy

A Londoner in New York, Will Lewis has been CEO of Dow Jones, publishers of the Wall Street Journal, since 2014. Surveying the US newspaper scene, the former Daily Telegraph editor tells Ray Snoddy that the outlook is incredibly bright for some titles, but pretty dire for others…

Source: InPublishing Magazine May/Jun 2016

An App I Like: Quartz by Paul Hood

Quartz describes its app as “news in a whole new way”. A big claim, but accurate. It takes some getting used to, says Paul Hood, but he, for one, is a fan!

Source: InPublishing Magazine May/Jun 2016

Rebalancing print and digital content by Carolyn Morgan

Readers consume content differently, depending on which platform and device they’re using. The challenge for publishers is in efficiently re-engineering their workflows and skill sets so as to make every piece of content fit for purpose. Progress has been made, and Carolyn Morgan wonders whether we are reaching a tipping point in the digital publishing journey.

Source: InPublishing Magazine May/Jun 2016

Don’t employ bores – and other pearls of wisdom by James Evelegh

On 12 May, the PPA held its annual festival in London. The Marcus Morris Lecture, now an annual fixture at the event, was given by Condé Nast MD Nicholas Coleridge, who listed his ‘seven deadly sins of magazine publishing’ and his ‘seven golden rules for survival’. James Evelegh listened intently.

Source: InPublishing Magazine May/Jun 2016

InDigital by Jim Foster

Jim Foster on the world of ePublishing

Source: InPublishing Magazine May/Jun 2016

Newssolutions prints mags too! by James Evelegh

When it comes to printing, newspapers and magazines have always seemed a bit like chalk and cheese. They might both use paper and ink, but otherwise they’re completely different. Not anymore! As Newssolutions’ Tracey Hart and Steve Whitehead tell James Evelegh, their state of the art newspaper printing press at Knowsley is ready and waiting to print your… magazine.

Source: InPublishing Magazine May/Jun 2016

Patrick Martell - interview by Meg Carter

Good content, good people and good products will only get you so far. As Patrick Martell tells Meg Carter, getting the organisational structure right is vitally important if large publishing companies are to maximise their potential.

Source: InPublishing Magazine May/Jun 2016

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Source: InPublishing Magazine May/Jun 2016

What A Difference 40 Years Make by Steve Dyson

The discovery of an old media magazine from 1976 prompted a unique analysis of regional newspaper circulation trends over the last four decades. Steve Dyson digs out the results.

Source: InPublishing Magazine May/Jun 2016

What’s next for Native? by Tim Cain

The rise and rise of native advertising has been one of the big media stories of the last few years and the trend shows no signs of abating. Tim Cain looks at where native goes from here.

Source: InPublishing Magazine May/Jun 2016

Punching above your weight! by James Evelegh

Lack of IT resource is a frequent gripe of the small and medium size publisher. They produce great content for a loyal audience but below-par digital publishing platforms, often developed in-house, are inhibiting growth. But as Abacus e-Media’s Ian Eckert and Dan Murphy tell James Evelegh, help is at hand…

Source: InPublishing Magazine May/Jun 2016

Spotlight – Boating Magazines by Alan Geere

“There is nothing - absolutely nothing - half so much worth doing as simply messing about in boating magazines.” With apologies to Ratty, Alan Geere gets his feet wet in a buoyant publishing sector.

Source: InPublishing Magazine May/Jun 2016

Anatomy of a local media marketing department by Will Hattam

Archant has ambitious plans and it’s in a hurry. The company’s stated aim is to be the best local media company in the UK by the end of 2017. The clock’s ticking. Central to achieving this goal, says Will Hattam, is the company’s marketing department.

Source: InPublishing Magazine May/Jun 2016

Keeping innovation affordable by Mary Hogarth

Diversity in publishing is essential for survival. Mary Hogarth takes a look at List for Life – an innovative new title to emerge from Time Inc’s Innovation Lab.

Source: InPublishing Magazine May/Jun 2016

Jeff Moriarty - interview by Ciar Byrne

Over the past year, Johnston Press has been relaunching the websites of its major regional titles and the early indicators, in terms of traffic and ad revenue, are encouraging. Ciar Byrne talks to Jeff Moriarty, chief digital and product officer, about their strategy.

Source: InPublishing Magazine May/Jun 2016

Creating a LinkedIn Strategy for Your New Magazine by Amanda MacArthur

LinkedIn can be a highly effective tool for disseminating your content and growing your subscriber base. But, as with all social media, writes Amanda MacArthur, you first need to come up with a strategy and a plan… and then you need to follow it through.

Source: InPublishing Magazine May/Jun 2016

Gender imbalance by Liz Gerard

Is the disproportionate number of pictures of un-newsworthy women in our national press an essential circulation prop or a demeaning way to treat half their potential readership? Or both? Liz Gerard investigates.

Source: InPublishing Magazine May/Jun 2016

RCNi by Jo Bowman

The Royal College of Nursing is the world’s largest professional body for nurses and RCNi, its publishing arm, publishes a wide range of print titles and online resources and organise a growing number of events for its membership. As Rachel Armitage tells Jo Bowman, it’s a digital-first, mobile-enabled, community-focused offering.

Source: InPublishing Magazine May/Jun 2016

‘Ad-Blockalypse’? What About Social Hijacking? by Karlene Lukovitz

If I had a dollar for every article about ad blocking that’s been published in the last year, writes Karlene Lukovitz, I’d be spending my time deciding which tropical paradise to retire to.

Source: InPublishing Magazine May/Jun 2016

Succeeding in the Free Market by Stephanie Hyde

In recent years, there has been a surge in the launch of free titles. Having worked in the free distribution sector for thirteen years, Global Media Hub’s Stephanie Hyde is well placed to know what works and what doesn’t in the free distribution market.

Source: InPub Weekly # 290 12/05/2016

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