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Showing articles 1 to 20 of 1490Page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 > of 75

Jeff Henry - interview by Ray Snoddy

Last year, Archant appointed as its new chief executive Jeff Henry, a man who had never worked in newspapers before; someone whose whole media career had been spent in television and film. An intriguing choice, but, as Jeff explains to Ray Snoddy, all media companies face the same challenges – how to create and monetise high value content.

Source: InPublishing Magazine Jul/Aug 2015

Capital collaboration by Martin Maynard

Since its launch in November 2014, Newssolutions – the publisher-facing team at News UK – has been sharing its vision for the sustainable future of the UK newspaper and magazine industry. In the third part of the series, Martin Maynard focuses on Newssolutions’ impressive print and logistics operation that is delivering a world-class distribution service to our nation’s capital.

Source: InPublishing Magazine Jul/Aug 2015

An App I Like – Top Gear by Dickon Ross

Top Gear, much in the news recently, has got its app just right, according to Dickon Ross (writing before Chris Evans’ recent appointment to the Top Gear hot seat). Fun, well presented, brilliantly written and, unlike many others, with just the right amount of interactivity.

Source: InPublishing Magazine Jul/Aug 2015

Search 2015 – Search Goes Small Screen by Amanda Watlington

As the screens we use get smaller, so does the pressure to ensure that only useful search results get displayed on them. Google is ramping up its efforts to improve the user experience and, writes Amanda Watlington, publishers need to continually review their content and site structure to ensure they don’t fall foul of the search engine’s algorithm updates, Panda and Penguin.

Source: InPublishing Magazine Jul/Aug 2015

Creating new models - developing our data and transactions business by Jess Burney

Having a large database of affluent people and a trusted relationship with them, presents commercial opportunities for publishers. Jess Burney looks at one of Immediate Media’s exciting new revenue streams.

Source: InPublishing Magazine Jul/Aug 2015

Life after editing by Steve Dyson

From beekeeping to running multi-media workshops in Africa, and from teaching bushcraft to good old sub-editing. Steve Dyson discovers what life’s like for six ex-editors.

Source: InPublishing Magazine Jul/Aug 2015

Spotlight – Gardening Mags by Alan Geere

Now it's not enough to know your onions - you have to read about them too. So, who's coming up smelling of roses in the gardening magazine sector and who's in need of some care and attention? Alan Geere has been down to the potting shed to find out.

Source: InPublishing Magazine Jul/Aug 2015

Does Your Subscription Offer Have the Feel-Good Factor? by Andy Maslen

Human beings have evolved to act on the emotional response evoked in the brain by stories. And that means copywriting that targets the same part of the brain has a better chance of success, says Andy Maslen.

Source: InPublishing Magazine Jul/Aug 2015

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Source: InPublishing Magazine Jul/Aug 2015

InDigital by Jim Foster

Jim Foster on the world of ePublishing

Source: InPublishing Magazine Jul/Aug 2015

Investigative journalism – a new golden age? by Peter Preston

The state of investigative journalism is looking particularly healthy, and we’re not just talking about the Times’ Andrew Norfolk. The emerging non-profit newsrooms and news networks are changing the rules of the game and exposing dark deeds. Peter Preston looks at the old and new players in the investigative game.

Source: InPublishing Magazine Jul/Aug 2015

Condé Nast – ramping up video by Meg Carter

Media consumption continues to shift to mobile and this is increasing the demand for video content. Condé Nast is working hard to tap into both these trends, writes Meg Carter.

Source: InPublishing Magazine Jul/Aug 2015

Wearable tech – will it take off? by Martin Belam

Is wearable tech the next big thing, or will it prove to be something of a damp squib? Apple’s recent entry into the smartwatch market has certainly shaken things up a bit. Martin Belam ponders the potential for publishers.

Source: InPublishing Magazine Jul/Aug 2015

Newspapers and the 2015 Election by Tim Luckhurst

The UK national press devoted many acres of newsprint to covering the 2015 general election, much of it highly partisan. Tim Luckhurst looks at how Fleet Street covered this election and how that coverage compared to elections past.

Source: InPublishing Magazine Jul/Aug 2015

Creating a Blogging Strategy For Your New Magazine by Amanda MacArthur

Repurposing archive content is one good way to populate blog pages, but how does a new magazine do that when, by definition, they have no archive? There are ways, writes Amanda MacArthur, by which new publishers can successfully blog from day one.

Source: InPublishing Magazine Jul/Aug 2015

The River Group by Jo Bowman

Content marketing is all the rage, and companies like River, that have been doing it for over twenty years, are highly expert at it. River CEO Nicola Murphy tells Jo Bowman that while quality content is the bedrock of the company, it’s the marketing that actually delivers the value for their clients.

Source: InPublishing Magazine Jul/Aug 2015

After Newsstand’s Fizzle, Will Apple’s News App Deliver? by Karlene Lukovitz

Apple’s recent announcement of its soon-to-be-released News app has stirred things up a bit. Karlene Lukovitz gauges publisher reaction.

Source: InPublishing Magazine Jul/Aug 2015

Managing Change – the Immediate Way by James Evelegh

At the PPA Festival in May, in a panel session entitled ‘Culture and Change’, Immediate Media CEO Tom Bureau gave us his insights into how best to drive through change.

Source: InPub Weekly # 242 04/06/2015

Alan Rusbridger - interview by Ray Snoddy

At the end of May, Guardian editor Alan Rusbridger is stepping down after twenty years in the job. He interrupted his packing to talk to Ray Snoddy about the highs and lows, the Guardian’s digital trajectory and his abiding passion for journalism.

Source: InPublishing Magazine May/Jun 2015

An App I Like - Fast Company by Duncan Tickell

Duncan Tickell has rediscovered the reading habit through apps. His current favourite is Fast Company, an app focusing on innovation in technology. Clean simple design, fascinating content and … free! Duncan’s not sure how they are making money, but hopes they’re managing somehow…

Source: InPublishing Magazine May/Jun 2015

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