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T3 relaunch - Q&A by Nick Merritt

Last week, T3, Future’s lifestyle technology media brand, unveiled a multi-platform relaunch. InPublishing puts the questions to Future’s Head of Content and Marketing for Technology, Nick Merritt.

Source: InPub Weekly # 240 21/05/2015

Prioritising Digital Projects - Q&A by Peter Houston

Last week, Peter Houston presented an InPublishing ‘Top Tips Webinar’, entitled ‘5 Top Tips To Help You Prioritise Your Digital Projects’. In the Q&A session that followed Peter’s presentation, we ran out of time before all the questions could be answered. Here, Peter provides a follow-up Q&A.

Source: InPub Weekly # 237 30/04/2015

Maximising Your Creative Assets - Q&A by John Cunningham

On 10th March, John Cunningham presented an InPublishing ‘Top Tips Webinar’, entitled ‘5 Top Tips to Maximise your Creative Assets in the Digital Age’. Here, John provides further information in response to the questions put to him in the Q&A that followed his presentation.

Source: InPub Weekly # 225 05/02/2015

An App I Like - The Guardian by Rob Aherne

The Guardian’s iPhone app has taken Rob Aherne’s relationship with the paper, which began in his student days, to a much more immersive level. His only complaint … it’s too cheap!

Source: InPublishing Magazine Mar/Apr 2015

Dr Hack I Presume? Recruiting in the multimedia age by Tim Luckhurst

Publishers expect a lot more from their editorial teams than they did in the past. In addition to an ability to write well, an enquiring mind and strong people skills, today’s journalists need to be technically competent across a range of multimedia platforms. Tim Luckhurst looks at the recruitment challenge facing publishers.

Source: InPublishing Magazine Mar/Apr 2015

Digital Editions – the rise and fall by Rebekah Billingsley

As the growth of digital magazines splutters, Rebekah Billingsley looks at what’s behind the digital numbers and why we should still be looking for something to save publishing.

Source: InPublishing Magazine Mar/Apr 2015

Shift 2015 – Context is Queen by Ray Snoddy

Newsworks’ Shift 2015 event, held in February at the British Library, focused on ‘context’ – an area where traditional newsbrands score highly, but one which is perhaps undervalued by automated trading algorithms. Ray Snoddy reviews the day’s discussions.

Source: InPublishing Magazine Mar/Apr 2015

Porter – aiming high by Ciar Byrne

When Net-a-Porter decided to launch a magazine, it assembled an experienced and talented publishing team with the express purpose of producing a great fashion magazine. As Porter celebrates its first birthday, Ciar Byrne talks to Tess Macleod Smith about the online retailer’s publishing strategy.

Source: InPublishing Magazine Mar/Apr 2015

Your Ad Here by Karlene Lukovitz

Predictably, writes Karlene Lukovitz, the latest developments on these shores can be viewed as positive, exhilarating progress; neutral change; unfortunate but necessary change; or steps backward, depending on the beholder's agenda and background. In many cases, the reality is a mélange of these.

Source: InPublishing Magazine Mar/Apr 2015

Ian Mean - interview by Steve Dyson

He started as a reporter in London’s ganglands in the early 1960s, and worked with some of the most colourful characters in journalism. Now he’s retiring as editor of the Western Daily Press. Steve Dyson interviews Ian Mean.

Source: InPublishing Magazine Mar/Apr 2015

The Changing Role of the B2B Editor by Robert Jeffery

The role and character of the B2B editor has changed out of all recognition over the past ten years; more and more is now expected of them across an ever widening range of publishing activities. Robert Jeffery, who won a BSME Editor of the Year award in 2014, looks at the past, present and future of the B2B editor.

Source: InPublishing Magazine Mar/Apr 2015

July-Dec 2014 ABCs: a media buyer’s view by Jamie Higginson

Despite further falls in print circulation, magazine brands’ growing cross-platform presence and their continuing strong bonds with readers, give grounds for optimism. But, writes Jamie Higginson, the industry must accelerate its search for new and credible metrics.

Source: InPublishing Magazine Mar/Apr 2015

Sleeping with the enemy by James Evelegh

In the face of ever increasing cost pressures, how can the newspaper and magazine industry ensure a sustainable future? As Chris Birch, IT Director at News UK, tells James Evelegh, there is one option which would have been unimaginable a few years ago – working with rival publishers to share costs and expertise.

Source: InPublishing Magazine Mar/Apr 2015

Karl Marsden - interview by Meg Carter

It says much for the impact Shortlist Media made when it burst onto the scene in 2007 that it seems to have been around forever! Meg Carter talks to MD Karl Marsden about the publisher’s new content solutions offering, native advertising, future launch plans and what the company learnt from its first taste of failure.

Source: InPublishing Magazine Mar/Apr 2015

Publishing Futures 2015 by Jim Bilton

The PPA’s annual Publishing Futures survey provides the most comprehensive set of data on the UK consumer magazine and business publishing sector. What does it tell us about where the industry is heading? And is the mood of the industry changing as we dive deeper into the digital world? Jim Bilton summarises the key findings of the research.

Source: InPublishing Magazine Mar/Apr 2015

A 7-Step Social Media Plan For Your New Magazine by Amanda MacArthur

In the process of launching a new magazine? If so, your hands are probably pretty full and the chances are that fine-tuning your social media strategy is not your top priority. But, warns Amanda MacArthur, don’t leave it too late. The earlier you start planning your activity on Twitter and Facebook, the better.

Source: InPublishing Magazine Mar/Apr 2015

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Source: InPublishing Magazine Mar/Apr 2015

Spotlight – Food Mags by Alan Geere

Don’t know your saltimbocca from your bourguignon? And is your Eton Mess just a muddle? Never fear, there is a food magazine on a newsstand near you with all the answers. Alan Geere looks for the recipe for publishing success.

Source: InPublishing Magazine Mar/Apr 2015

The Big Freeze: The Chill in Relations between the Press and Police by Jon Slattery

The Leveson Report created a chill in the relations between the press and the police. Now, writes Jon Slattery, it’s turned into a deep freeze following revelations police used the Regulation of Investigatory Powers Act (Ripa) – dubbed the ‘Grim Ripa’ by The Sun – to identify journalists’ sources.

Source: InPublishing Magazine Mar/Apr 2015

Imagine Publishing by Jo Bowman

Underpinning the success of Imagine Publishing is a belief in paid-for quality content, a wholehearted embrace of all digital platforms and an ongoing commitment to print. As the company enters its tenth year, MD Damian Butt tells Jo Bowman why he is upbeat about the future.

Source: InPublishing Magazine Mar/Apr 2015

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