Got to laugh
Traditionally, the regional press hasn’t felt comfortable doing humour. Yet recently, Peter Sands has detected a new found spirit of levity at some local publishers.
Source: InPublishing Magazine May/Jun 2013
The Nationals on iPad
Peter Sands casts a critical eye over the iPad editions of some of our national newspapers.
Source: InPublishing Magazine Jul/Aug 2012
Making every word count
The sad truth is that much of the content you find in some local papers is a little on the dull side. This does not bode well for their long term future. The challenge for editors, writes Peter Sands, is to strip out all the padding and focus on quality content only.
Source: InPublishing Magazine Jan/Feb 2012
At the top of their game
Against a generally gloomy industry backdrop, the recent Society of Editors Regional Press Awards highlighted the excellent work still being done by some papers. Chairman of the judges, Peter Sands, looks at some of the winning entries and what we can learn from them.
Source: InPublishing Magazine Jul/Aug 2011
Outlook for 2011
First the good news; you’re still in business. Now the bad; the outlook remains bleak with continued belt tightening the only discernible strategy at many regional publishers. Yet, writes Peter Sands, it doesn’t have to be this way.
Source: InPublishing Magazine Jan/Feb 2011
A question of attitude
Have the demands of multi-platform publishing spelt the end of the traditional door-stepping hack? Should journos now be desk-bound computer whizz kids? Or a mix of the two? Peter Sands attempts to nail down a job description for the modern journalist.
Source: InPublishing Magazine Sep/Oct 2010
Show me the money!
Ad sales down; copy sales down; just where are newspapers expected to find their next shilling? The industry’s brightest brains have been mulling over this question for some time now, so presumably there are lots of bright ideas floating about? Err ... Peter Sands goes in search of inspiration.
Source: InPublishing Magazine Mar/Apr 2010
Outlook for 2010
2009 has been a truly horrible year for the regional press and the result has been the rapid onset of siege mentality. Aside from closure, where does the press go from here? How can they break free from this downward spiral? Peter Sands goes in search of answers.
Source: InPublishing Magazine Nov/Dec 2009
The Sub is dead. Long live the Sub?
For a back room role, the sub-editor has enjoyed a great deal of exposure of late – admittedly much of it focussing on its imminent demise. Yet Peter Sands still sees a need for a second pair of eyes, even if they might not be as numerous as before, or even situated in the same country as the rest of the publishing operation. Here, Peter takes an overview of the great subs debate.
Source: InPublishing Magazine May/Jun 2009
No more City Finals?
Producing multiple editions of daily and evening papers was once the norm. No longer. With some notable exceptions, most publishers are moving remorselessly towards single editions. Peter Sands tracks the demise of editionising.
Source: InPublishing Magazine Nov/Dec 2008
In the community
The road to recovery for local newspapers runs through the neighbourhood. Or does it? Newspapers make a great play of the fact that they are “local” – it is their unique selling point. But Peter Sands asks whether they really capitalise on their role in the community or merely pay lip service to it.
Source: InCirculation Magazine May/Jun 2008
A new generation of story tipsters
Getting your readership to contribute content is exactly the right thing to do ... in principle. In practice, however, great care needs to be taken if you are to avoid being deluged with drivel. Peter Sands has ten suggestions on how to manage and benefit from user generated content.
Source: InCirculation Magazine Nov/Dec 2007
With readers and advertisers off to the web, what will be left on the shelf?
Is the print paper doomed? Judging by the wailing and gnashing of teeth in some print circles, you’d be forgiven for thinking it was. Yet the printed newspaper remains hugely popular. Yes, it needs to adapt to changing technologies and markets, but when was that not the case? Peter Sands has a ten point plan mapping out where it needs to go from here.
Source: InCirculation Magazine May/Jun 2007
Watching paint dry
Your weekly entertainment guide should be FUN. More than that, it should be the cornerstone of your strategy to attract younger readers. Then, why is it that so many What’s On guides are dull, unfocussed and lack a voice? Peter Sands urges regional newspapers to rethink their leisure sections.
Source: InCirculation Magazine Sep/Oct 2006
Design that sells
A compelling front page sells extra copies. Simple! You’d be hard pushed to find anyone who disagrees with that statement. Why is it then, asks Peter Sands, that newspapers so often fail to do themselves justice in this crucial area of sales and marketing?
Source: InCirculation Magazine Mar/Apr 2006