The profitability of newspapers derives, in large measure, from advertising. Traditionally, national newspaper sales teams have been good at promoting their own papers, but less so the merits of the medium as a whole. For that reason, the Newspaper Marketing Agency was set up, tasked with communicating the benefits of newspapers to the advertising world. Ray Snoddy talks to the NMA’s chief executive, Maureen Duffy, about progress to date and the challenges ahead.
Source: InCirculation Magazine Mar/Apr 2008