Facebook Wall Flowers
Are your current tweets, posts and LinkedIn updates acting anti-social? If so, says Andrew Majewski, here’s how to mingle more effectively.
Source: InPublishing Magazine Jul/Aug 2012
What’s in a name?
As the US faces a tight subscription market, newspaper and magazine publishers must also now wear the hat of “media provider” by supplementing their print offerings. Circulation marketers, in turn, must also evolve and turn the idea of “savings” on its head — and instead promote “Credit Adjustments”, says Andrew Majewski.
Source: InPublishing Magazine Sep/Oct 2010
Renewal Marketing: 7 Proven Ways To Romance Repeat Business
With renewal marketing, as with dating; it pays to make an effort and not to make any assumptions. A subscriber, like a date, can decline your offer. Andrew Majewski has some tried and tested techniques to keep these important relationships alive.
Source: InPublishing Magazine Nov/Dec 2008
Avoiding The Tiger
Some publishers are now putting as much creative energy into their email marketing, as they once did their direct mail. And they are reaping the rewards. Andrew Majewski presents a case study of four email best practices from Boston Common Press, publishers of Cook’s Illustrated.
Source: InCirculation Magazine Nov/Dec 2007
Life after the Official Voucher - New Subscriber Acquisition Trends in the US
There is no rest for the wicked. Or for DM practitioners. Just when you think you’ve cracked it, fatigue kicks in, response starts to wane and you’re off looking for the next killer creative. This is particularly the case in the US, where subs is the dominant route to market. Anne Kottler and Andrew Majewski look at current trends Stateside.
Source: InCirculation Magazine Nov/Dec 2006