How customer behaviours are driving change
If anything, the pace of change is accelerating, in large part driven by customer expectations. Publishers are in a state of permanent re-evaluation of their business models. What then, asks Robin Crumby, is our value proposition in the age of social networks and free information?
Source: InPublishing Magazine May/Jun 2010
What will it be like?
Even in their darkest hours, most publishers accept that the recession will eventually end. But what will the publishing landscape look like as publishers emerge from their bunkers? Robin Crumby looks into the future.
Source: InPublishing Magazine Jul/Aug 2009
Social media - changing the role of the direct marketer
Times are changing. As budgets and marketing resource move online, marketers are finding that the influence they enjoyed in the off-line world is dissipated online. Customers are increasingly calling the shots and marketers are having to adapt quickly and learn new skills. Robin Crumby looks at the fast moving world of social media and its impact on the role of the direct marketer.
Source: InCirculation Magazine Mar/Apr 2008
What does Web 2.0 really mean for publishers?
Everyone’s heard the hype surrounding Web 2.0, the catch-all buzz-phrase that refers to the ‘new’ participatory web, where users interact with each other, upload their own content and shape their own experience. But what, asks Robin Crumby, does Web 2.0 really mean for publishers?
Source: InCirculation Magazine Jan/Feb 2007