What’s the Future for Magazines?
The magazine publishing sector is beset with change but, as this year’s PPA Publishing Futures survey reveals, the most notable shift is in the mood of publishers. Here, the report’s author, Jim Bilton of Wessenden Marketing, reflects on the findings and looks to what the future holds.
Source: InPublishing Magazine May/Jun 2013
Specialist Media Insights 2012
Specialist Media Insights polls the views of over 160 niche publishers, and is a joint project between the Specialist Media Show and Wessenden Marketing, sponsored by Brad Insight and supported by InPublishing. The research was carried out in March 2012 using Demographix. Jim Bilton summarises the main findings.
Source: InPublishing Magazine Jul/Aug 2012
How do they make money from doing that?
The PPA recently commissioned Wessenden Marketing to conduct a study into how media companies make money in the digital age, entitled, Business Models for a Digital World. Jim Bilton summarises the key findings from the research.
Source: InPublishing Magazine May/Jun 2012
Publishing Futures 2012
Times are challenging. No one needs to be told that, but, writes Jim Bilton, the latest wave of the Publishing Futures project provides a lot more shape and detail to that bald statement.
Source: InPublishing Magazine Jan/Feb 2012
Building payment models for a digital world
How to manage all the emerging digital channels is probably the publishing industry’s biggest challenge. While opening up so many new opportunities, writes Jim Bilton, digital is also creating all kinds of headaches in a business where there are now so many plates to spin at the same time. Will publishers manage to hold it all together? That is the key question at the core of new research undertaken for the Specialist Media Show.
Source: InPublishing Magazine Jul/Aug 2011
Publishing Futures 2011
2009 saw Wessenden Marketing teaming up with InPublishing to undertake a pilot survey of the UK publishing business. 2011 starts with the publication of the second Publishing Futures survey which this time is sponsored by PPA and probes even deeper into the magazine business. Jim Bilton summarises the main findings.
Source: InPublishing Magazine Jan/Feb 2011
Subscription Marketing 2010
The Subscription Marketing survey is run annually by Wessenden Marketing and InPublishing and is sponsored by CDS Global. The 2010 survey has just been published and has produced some fascinating trends and insights into the current state of subscription marketing practice in the UK publishing industry. Wessenden’s Jim Bilton summarises the key findings.
Source: InPublishing Magazine Nov/Dec 2010
How do publishers feel about the future?
Perplexed, but not panicking......yet!..... That, writes Jim Bilton, seems to be the overall sense of what publishers feel about the future.
Source: InPub Weekly # 002 21/05/2010
Subscription Marketing 2009
The Subscription Marketing 2009 survey run by Wessenden Marketing and InPublishing and sponsored by CDS Global, has produced fascinating insights into the current state of subscription marketing practice in the UK publishing industry. Wessenden’s Jim Bilton summarises the key findings.
Source: InPublishing Magazine Nov/Dec 2009
Publishing Futures – Survey Results
The Publishing Futures survey, run by Wessenden Marketing and InPublishing and sponsored by Wide Area, has produced fascinating insights into the current and future state of the publishing industry. The full results are available at www.widearea.co.uk/pf, but here, Wessenden’s Jim Bilton summarises the key findings.
Source: InPublishing Magazine May/Jun 2009
Magazine Week 2008 – review
Now that the dust has settled on Magazine Week, what is the final assessment? Jim Bilton, the project manager for Magazine Week 2008, reviews the event – its aims, its activities and its conclusions.
Source: InPublishing Magazine Jan/Feb 2009
The Customer Journey
The PPA and Royal Mail commissioned Wessenden Marketing to map out scenarios for the future of the magazine subscription by looking at how other industries approach the customer journey and applying those insights to the magazine business. Jim Bilton summarises the main findings.
Source: InPublishing Magazine Sep/Oct 2008
Magazine Week 2008
Magazine Week is becoming an annual event after its initial trial last year. Yet, what is it all about? What is happening? And can it really work? Jim Bilton of Wessenden Marketing is the project manager for Magazine Week 2008 and, here, he explains the background to the project.
Source: InCirculation Magazine Jul/Aug 2008
On the town
In September 2007, the PPA organised a number of initiatives to promote the magazine industry, under the banner Magazine Week. An important part of this was a series of events run in Guildford called Magazine Town. Jim Bilton, who project managed the event, here summarises the main findings.
Source: InCirculation Magazine Jan/Feb 2008
Magazine Waste in the UK
In today’s more environmentally aware world, waste is a hot topic. Furthermore, now is not a good time, for any industry, to be producing more waste not less. Unless we clean up our act, says Jim Bilton, it is only a matter of time before government takes it upon itself to intervene.
Source: InCirculation Magazine Jul/Aug 2007
The Loyalty Challenge: How Magazine Subscriptions Work
With retail sales becoming increasingly volatile, where does subscribing fit into consumer purchasing patterns for magazines? That question lies at the centre of a research project commissioned by the PPA in association with Royal Mail. Brandlab ran a series of focus groups and an online quantitative survey to find out what is actually going on. The result is a new report The Loyalty Challenge – How Magazine Subscriptions Work which was unveiled at November’s PPA Subscriptions Conference and which is outlined here by Brandlab’s managing partner, Jim Bilton.
Source: InCirculation Magazine Jan/Feb 2007
Managing the Covermount Addiction
As long as covermounts continue to deliver sales boosts, there is little likelihood that publishers will stop using them, however much they might want to. Jim Bilton assesses the whys and wherefores of covermounting.
Source: InCirculation Magazine Sep/Oct 2006
They make retailers’ shelves creak under the strain. They clog up the supply chain. They fragment the market for publishers. They often confuse the consumer. Yet, says Jim Bilton, it is launches which drive the whole magazine market and which provide the level of vibrancy and activity that characterise the business.
Source: InCirculation Magazine Mar/Apr 2006
Why did they do that? Understanding consumer purchasing
The prospective magazine buyer is standing in front of the rack, browsing. It’s make or break. What can you do to ensure that it is your title that ends up in the shopping basket and not your rivals’. Having some idea of what is going on inside the shopper’s head is critical to maximising your newsstand potential. Brandlab’s Jim Bilton surveys the in-store battleground.
Source: InCirculation Magazine Jul/Aug 2005
Specialist magazines: do they have a newstrade future?
Collectively, specialist magazines are massively important to the industry. Yet, individually, many of them are small-scale and are often produced by independent publishers who feel very vulnerable to the forces that are currently shaping the supply chain. Specialist magazine distributor MMC commissioned Wessenden Marketing to research the views of independent, specialist publishers across a wide range of issues. Specialist Magazine Publishers 2005 is the result.
Source: InCirculation Magazine Mar/Apr 2005