While many traditional media owners continue to wrangle with transitioning their businesses online, Trinity Mirror have been busily launching new initiatives, and, says Paul Hood, the focus has been resolutely on creating high quality and highly engaging content.
Source: InPublishing Magazine Sep/Oct 2010
As a nation, we’re footy mad. Each week, millions follow their favourite team and passions run high, however big the club, be it mighty Man U or lowly non-league Dartford (come on you Darts!). Surely, a website that could tap into that passion, and truly engage with fans, would be onto a winner. And that, says Paul Hood, is precisely what Mirrorfootball.co.uk aims to do.
Source: InPublishing Magazine Nov/Dec 2009
Hardly a day goes by without a media brand touting its latest web relaunch. Many involve little more than a change of font or background colour and are quickly forgotten. Occasionally, though, you do get a relaunch worthy of the name – a full root and branch overhaul that demands closer inspection. Mirror.co.uk’s was one. Paul Hood explains how they went about it.
Source: InPublishing Magazine Nov/Dec 2008
User knows best
What’s the secret of online success? Sexy bells and whistles or simple clear solutions to customer needs? I think you know the answer. And the best way to get there is to put the customer at the centre of your planning and design processes. If you can do that, says Paul Hood, then you are well placed for long term growth.
Source: InCirculation Magazine Nov/Dec 2007