Search – Now It’s about the User Not Just Technology
The business of search has changed radically over the past few years, as users have become more mobile, more sociable and a lot more impatient. In response, the search companies have made dramatic changes to the way they operate and it’s vital, writes Amanda Watlington, that publishers keep abreast of what these big players are up to.
Source: InPublishing Magazine Jul/Aug 2012
Search – The Evolution Continues
The growth of vertical search, social media and mobile computing has seen search engines having to adapt to stay relevant. As search engines have changed their processes, writes Amanda Watlington, publishers too have had to rethink theirs, to avoid dropping down the rankings or even de-ranking.
Source: InPublishing Magazine Jul/Aug 2011
Eight Tips for Successfully Integrating Social Media into Your Marketing
Social media has been so hyped that marketers in every type of business, including publishing, are feeling compelled to dive into social media marketing. And the good news, writes Amanda Watlington, is that publishers are uniquely well placed to thrive in this environment.
Source: InPublishing Magazine Mar/Apr 2011
An Update: Trends and Priorities in Search
Do you remember when SEO seemed to be the be-all and end-all of web strategies? Now, tweets, apps and paywalls are all the rage. But, be careful, search has not gone away and is still critical for online success. Amanda Watlington looks at recent developments in the world of search.
Source: InPublishing Magazine Jul/Aug 2010
Developing and Maintaining a Vital Online Forum
A vibrant forum is a wonderful thing, but it doesn’t come easy. Hard work and careful planning are essential, as is ongoing moderation and participation from the forum host. You can’t just launch it and leave it! Amanda Watlington lists the essential ingredients of a successful forum.
Source: InPublishing Magazine Mar/Apr 2010
Tips on the Care and Feeding of Blogs
The proverb, “If something is worth doing, it’s worth doing well”, could have first been uttered with blogs in mind – so many of which start brightly then fizzle. As with any other publishing venture, says Amanda Watlington, the key is thorough planning and good content.
Source: InPublishing Magazine Jan/Feb 2010
Increase Reach with Video & Audio
Publishers are cashing in on the fantastic growth in the consumption of video online by adding videos to their sites. The numbers alone offer a compelling argument for adding online video. Amanda Watlington outlines how publishers can maximise the impact of their audio-visual offerings.
Source: InPublishing Magazine Jul/Aug 2009
Increasing Content Consumption with Feeds
Feeds are now mainstream. They offer trusted sources, like publishers, great opportunities to distribute not only their own content, but also other people’s. RSS, XML and other social applications are now within easy reach, says Amanda Watlington, of even the smallest publishers.
Source: InPublishing Magazine Jan/Feb 2009
Ready, Set, Get Found
Just when you thought you had this whole search thing cracked, and all your web pages fully SEO’d ... along comes Universal Search. Well ... the good news is you don’t need to panic, but you do need to act. Otherwise, says Amanda Watlington, you will miss out to competitors more mindful of their digital assets.
Source: InCirculation Magazine Jan/Feb 2008