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An Update: Trends and Priorities in Search by Amanda Watlington
Do you remember when SEO seemed to be the be-all and end-all of web strategies? Now, tweets, apps and paywalls are all the rage. But, be careful, search has not gone away and is still critical for online success. Amanda Watlington looks at recent developments in the world of search.
Source: InPublishing Magazine Jul/Aug 2010
Developing and Maintaining a Vital Online Forum by Amanda Watlington
A vibrant forum is a wonderful thing, but it doesn’t come easy. Hard work and careful planning are essential, as is ongoing moderation and participation from the forum host. You can’t just launch it and leave it! Amanda Watlington lists the essential ingredients of a successful forum.
Source: InPublishing Magazine Mar/Apr 2010
Tips on the Care and Feeding of Blogs by Amanda Watlington
The proverb, “If something is worth doing, it’s worth doing well”, could have first been uttered with blogs in mind – so many of which start brightly then fizzle. As with any other publishing venture, says Amanda Watlington, the key is thorough planning and good content.
Source: InPublishing Magazine Jan/Feb 2010
Increase Reach with Video & Audio by Amanda Watlington
Publishers are cashing in on the fantastic growth in the consumption of video online by adding videos to their sites. The numbers alone offer a compelling argument for adding online video. Amanda Watlington outlines how publishers can maximise the impact of their audio-visual offerings.
Source: InPublishing Magazine Jul/Aug 2009
Increasing Content Consumption with Feeds by Amanda Watlington
Feeds are now mainstream. They offer trusted sources, like publishers, great opportunities to distribute not only their own content, but also other people’s. RSS, XML and other social applications are now within easy reach, says Amanda Watlington, of even the smallest publishers.
Source: InPublishing Magazine Jan/Feb 2009
Ready, Set, Get Found by Amanda Watlington
Just when you thought you had this whole search thing cracked, and all your web pages fully SEO’d ... along comes Universal Search. Well ... the good news is you don’t need to panic, but you do need to act. Otherwise, says Amanda Watlington, you will miss out to competitors more mindful of their digital assets.
Source: InCirculation Magazine Jan/Feb 2008