Losing money in any business is a nightmare. If you are in this unfortunate position in magazine publishing, every issue that you publish reminds you of your loss maker. Weekly is more frightening than monthly! Piers Russell-Cobb looks at turnaround strategies.
Source: InPublishing Magazine Jul/Aug 2012
Deal or No Deal
Magazine titles are not commodities. The price for which they will sell can vary spectacularly from one day to the next and depends on a whole host of factors. Presentation, timing and nerve are needed to see the process through to a successful conclusion. Piers Russell-Cobb looks at what it takes to close a deal.
Source: InPublishing Magazine Sep/Oct 2008