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Showing articles 161 to 164 of 164Page 1, 2, 3, 4, 5, 6, 7, 8, 9 of 9

Getting the most out of telemarketing by James Evelegh

"Last minute, unplanned and expecting miracles" just about sums up many publishers' attitude to telemarketing. But it could be so different. InCirculation talks to four leading suppliers to see how the relationship between publisher and their chosen telemarketing agency could be made more mutally beneficial.

Source: InCirculation Magazine Nov/Dec 2003

Little England? by James Evelegh

InCirculation takes a gloomy view of the state of our international marketing and solicits the views of Martin Rosen, managing director of subscriptions bureau Publishing Power.

Source: InCirculation Magazine Nov/Dec 2003

One big honeypot by James Evelegh

Your data assets are spread here, there and everywhere:- circulation system, ad manager’s PC, web server, box of cards under your desk, Janet’s bottom drawer. Bring them altogether and you have a valuable asset. James Evelegh looks at some of the dos and don’ts of setting up a marketing database.

Source: InCirculation Magazine Nov/Dec 2003

One-stop DM provision by James Evelegh

Mail consolidator BTB Mailflight is repositioning itself as a one-stop shop for publishers seeking all forms of direct marketing support. James Evelegh speaks with the company's sales and marketing director, Lindsay Deardon.

Source: InCirculation Magazine Nov/Dec 2003

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