The ACE Circulation Development Programme
The ACE CDP was launched earlier this year. Here, Chris Collins explains the thinking behind it and looks ahead to 2010.
Source: InPublishing Magazine Nov/Dec 2009
ACE opens its doors to retail
ACE has been with us for almost sixty years, hosting awards, Christmas lunches, raising money and bringing the disparate elements of the industry together. It is also moving with the times, and here, Christopher Collins outlines some of the changes taking place.
Source: InPublishing Magazine Nov/Dec 2008
The 2012 Olympics and London
Winning the right to hold the 2012 Olympics was a cause of much celebration in London on 6th July – and despair in Paris. What impact, if any, will hosting the games have on the publishing industry? Chris Collins looks into the future to predict the likely winners and losers.
Source: InCirculation Magazine Nov/Dec 2005
In praise of the long lunch (or why gut feel matters)
Across the circulation world the spreadsheet and database are in the ascendancy and the time spent cultivating personal relationships is in decline. Yet, says Christopher Collins, the value of experience, gut feel and yes, occasionally a slightly-longer-than-usual lunch should not be underestimated.
Source: InCirculation Magazine Jul/Aug 2005
In to Africa
Africa was once described in the Economist as “The Hopeless Continent” – a description which might suggest that this particular publication would try to steer clear of the place. Not so! International circulation director Christopher Collins explains why he believes Africa to be a land of hope and opportunity and why the Economist is investing for the long term.
Source: InCirculation Magazine Nov/Dec 2004
Over the past twenty years, the Economist has increased its UK circulation by 73% - an increase due in part to one of the longest running and most recognised campaigns ever for a media brand. The Economist’s Christopher Collins gives us the inside story.
Source: InCirculation Magazine Jul/Aug 2004
Publishing in Asia
Tempting isn’t it? A market of almost four billion people just waiting to propel your circulation figures into the stratosphere. Too good to be true? Probably. Christopher Collins, international circulation director of The Economist imparts some of the lessons he has learnt publishing in Asia.
Source: InCirculation Magazine Mar/Apr 2004