Knowledge Bank Filter Results

The ACE Circulation Development Programme by Christopher Collins

The ACE CDP was launched earlier this year. Here, Chris Collins explains the thinking behind it and looks ahead to 2010.

Source: InPublishing Magazine Nov/Dec 2009

ACE opens its doors to retail by Christopher Collins

ACE has been with us for almost sixty years, hosting awards, Christmas lunches, raising money and bringing the disparate elements of the industry together. It is also moving with the times, and here, Christopher Collins outlines some of the changes taking place.

Source: InPublishing Magazine Nov/Dec 2008

The demise of the ‘fork-stick runner’ (or the end of publishing as we know it) by Christopher Collins

Christopher Collins lays some of the blame for publishing's current problems at the feet of "risk-averse" bureaucrats and the accounting fraternity.

Source: InCirculation Magazine May/Jun 2007

The 2012 Olympics and London by Christopher Collins

Winning the right to hold the 2012 Olympics was a cause of much celebration in London on 6th July – and despair in Paris. What impact, if any, will hosting the games have on the publishing industry? Chris Collins looks into the future to predict the likely winners and losers.

Source: InCirculation Magazine Nov/Dec 2005

In praise of the long lunch (or why gut feel matters) by Christopher Collins

Across the circulation world the spreadsheet and database are in the ascendancy and the time spent cultivating personal relationships is in decline. Yet, says Christopher Collins, the value of experience, gut feel and yes, occasionally a slightly-longer-than-usual lunch should not be underestimated.

Source: InCirculation Magazine Jul/Aug 2005

In to Africa by Christopher Collins

Africa was once described in the Economist as “The Hopeless Continent” – a description which might suggest that this particular publication would try to steer clear of the place. Not so! International circulation director Christopher Collins explains why he believes Africa to be a land of hope and opportunity and why the Economist is investing for the long term.

Source: InCirculation Magazine Nov/Dec 2004

Well red by Christopher Collins

Over the past twenty years, the Economist has increased its UK circulation by 73% - an increase due in part to one of the longest running and most recognised campaigns ever for a media brand. The Economist’s Christopher Collins gives us the inside story.

Source: InCirculation Magazine Jul/Aug 2004

Publishing in Asia by Christopher Collins

Tempting isn’t it? A market of almost four billion people just waiting to propel your circulation figures into the stratosphere. Too good to be true? Probably. Christopher Collins, international circulation director of The Economist imparts some of the lessons he has learnt publishing in Asia.

Source: InCirculation Magazine Mar/Apr 2004