Media Pioneer Awards 2013: Big Data Republic
Carolyn Morgan applauds the latest addition to the 2013 Media Pioneer Awards shortlist – Big Data Republic; the successful launch of a B2B specialist community into a global growth sector.
Source: InPub Weekly # 137 12/04/2013
Media Pioneer Awards 2013: Songlines
Songlines, the world music magazine, has been growing its flagship Songlines Music Awards, building new media partnerships and launching on tablet, writes Carolyn Morgan.
Source: InPub Weekly # 136 05/04/2013
Media Pioneer Awards 2013: British Journal of Photography
The British Journal of Photography (BJP) has grown its readership worldwide twenty-five fold since launching its iPad app. App subscribers now surpass print subscribers by over 70%, and the app is frequently highlighted as "New & noteworthy" in Apple Newsstand. BJP's app is the latest addition to the 2013 Media Pioneer Awards shortlist, writes Carolyn Morgan.
Source: InPub Weekly # 135 22/03/2013
A digital media road-map for publishers
Most media conferences these days tend to focus on describing the problems facing publishers and media businesses, rather than actually providing ideas on how their leaders can deal with it all. The Digital Media Strategies summit, organised by the Media Briefing, went some way towards addressing the latter. Carolyn Morgan sifted through the case studies and panel debates to put together a road-map for publishers.
Source: InPublishing Magazine Mar/Apr 2013
The New Business Model for Specialist Publishing: an Expert View
As specialist publishing becomes more and more about reaching an audience across digital, live, social and print channels, so niche consumer and B2B publishers must rethink where their revenue comes from and how they grow their business. Carolyn Morgan interviews some of the speakers at the forthcoming Specialist Media Conference and identifies how they think the specialist publishing business model will change.
Source: InPublishing Magazine Mar/Apr 2013
Media Pioneer Awards 2013: Rock Sound
The latest addition to the 2013 Media Pioneers shortlist, writes Carolyn Morgan, is independent music publisher Rock Sound, who have used Google Hangouts to grow both their online followers and their print copy sales.
Source: InPub Weekly # 134 15/03/2013
31 digital publishing tips to grow your business
The Specialist Media Show ran its first fully online event in November, bringing together publishing and media experts from both sides of the Atlantic to share practical ideas. Carolyn Morgan listened in.
Source: InPublishing Magazine Jan/Feb 2013
Why you can't ignore mobile - and how it changes all the rules
As yet, mobile is still a small part of magazine circulation. It is tempting for some publishers to claim that their audience don't buy iPads, or their advertisers won't pay, or it's still all too complicated and they're going to wait until the landscape is clearer. Err… this may be a risky strategy, writes Carolyn Morgan.
Source: InPublishing Magazine Nov/Dec 2012
Why it's cool to be a data geek
Digital media, cloud crunching, analytics and the ability to marry up different data sources are revolutionising how media owners can measure who is reading what content, when, where and how often. Carolyn Morgan looks at the growing importance of data.
Source: InPublishing Magazine Sep/Oct 2012
Specialist Media Conference 2012
How can a niche publisher make sense of the opportunities around digital? With so many options, it can be hard to prioritise, especially when resources are limited. There was some welcome direction for independent publishers at the Specialist Media Conference last month, at ThinkTank, Birmingham, where innovative media people shared their experiences and war stories and suggested how to navigate the digital options. Carolyn Morgan summarises the main talking points.
Source: InPublishing Magazine Jul/Aug 2012
InPublishing Tip 7 - Look outside your own market for inspiration
All publishers keep tabs on their own market, monitoring closely what their competitors, readers and advertisers are up to. This is entirely to be expected, but, writes Carolyn Morgan, it’s a good idea to investigate what strategies publishers in completely unrelated markets are adopting.
Source: InPub Weekly # 099 08/06/2012
Top ten ideas from the Media Pioneers
Next week, at the Specialist Media Show on 24 May, the winners of the 2012 Media Pioneers are announced. Carolyn Morgan looks at some of the stand-out ideas from the shortlisted entries.
Source: InPub Weekly # 096 18/05/2012
Media Pioneer: The Media Briefing
The latest addition to the 2012 Media Pioneer shortlist is The Media Briefing, built around an innovative content aggregation platform and adept use of social media, writes Carolyn Morgan.
Source: InPub Weekly # 095 11/05/2012
Media Pioneer: Autism Eye
Autism Eye is the latest addition to the 2012 Media Pioneer Awards shortlist. Carolyn Morgan looks at their rapid journey from launch to growing international readership.
Source: InPub Weekly # 094 04/04/2012
Media Pioneer: DIVE magazine
Carolyn Morgan looks at how DIVE magazine took the plunge from UK-centric print to digital freedom, and discovered a world of new ad revenues. A daring strategy from an independent publisher, earning a place on the Media Pioneers 2012 shortlist.
Source: InPub Weekly # 093 27/04/2012
Media Pioneer: Mollie Makes
Mollie Makes is the latest addition to the 2012 Media Pioneer Awards shortlist. Carolyn Morgan looks at how the craft title turned social media into subscriptions.
Source: InPub Weekly # 092 20/04/2012
Media Pioneer: Windpower Intelligence
Carolyn Morgan looks at how Windpower Intelligence, the latest addition to the 2012 Media Pioneer Awards shortlist, grew a six-figure subs revenue.
Source: InPub Weekly # 089 30/03/2012
Media Pioneer: Blaze Publishing
For specialist publishers, writes Carolyn Morgan, the app store is a great channel for highly targeted niche content. Blaze Publishing has earned a place on the 2012 Media Pioneer Awards shortlist with its portfolio of iPad editions of shooting specials and bookazines.
Source: InPub Weekly # 088 23/03/2012
Media Pioneer: Singletrack
Singletrack is an independent magazine and website for mountain biking enthusiasts. They have been shortlisted, Carolyn Morgan writes, for the 2012 Media Pioneer Awards for their subscriptions success, focused on their print magazine.
Source: InPub Weekly # 086 09/03/2012