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Publishers fighting a permission shortfall by David Milnes

David Milnes of research consultancy Kytemark Solutions discusses a new report on marketing consent.

Source: InPub Weekly # 053 24/06/2011

Going, going, gone? by David Milnes

Are publishers missing millions through high opt-out rates? Permission marketing consultancy, Opt-4, conducted a survey at the 2009 Publishing Expo to test awareness amongst publishers of the negative impact of opt-out rates on millions of profitable contacts. David Milnes presents their findings.

Source: InPublishing Magazine May/Jun 2009