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Editorial Job Security Issues? No Worries (Branded Content Is the New Journalism!) by Karlene Lukovitz

Careers in traditional, “independent” editorial writing / editing may be going the way of the dodo, but the future’s bright indeed for those willing (or driven) to generate sponsored content for media companies or the brands themselves, writes Karlene Lukovitz.

Source: InPublishing Magazine May/Jun 2013

‘Transformation’ On The March (Or, The Urge to Purge) by Karlene Lukovitz

Stunning as Time Warner’s spinoff of Time Inc is, it’s inadvisable to hold your breath waiting for print to disappear, writes Karlene Lukovitz.

Source: InPublishing Magazine Mar/Apr 2013

An Advertorial By Any Other Name... by Karlene Lukovitz

Is drawing lines between editorial content and commercialism as outmoded as standalone print magazines? Magazine publishers’ decisions on this score are complex, and demand serious consideration, given the potential implications for their long-term financial health, writes Karlene Lukovitz.

Source: InPublishing Magazine Jan/Feb 2013

Magazine-Branded Consumer Products: Suits to Nuts by Karlene Lukovitz

Licensing magazine brands to physical consumer products is hardly a new concept, writes Karlene Lukovitz, but it’s among the revenue channels being pursued more aggressively and innovatively by what we now call “magazine-based media companies”.

Source: InPublishing Magazine Nov/Dec 2012

Magazine Extensions on Steroids (Part 3): Games and Companion Apps by Karlene Lukovitz

Following Britain’s brilliant hosting of the Summer Olympics, writes Karlene Lukovitz, what better topic to continue this survey of magazine brand extensions than games?

Source: InPublishing Magazine Sep/Oct 2012

Magazine Extensions On Steroids (Part 2): E-Commerce by Karlene Lukovitz

In this second in a series on US consumer magazine publishers’ burgeoning brand extensions, Karlene Lukovitz looks at the growing number of initiatives to partner with - or become - e-tailers.

Source: InPublishing Magazine Jul/Aug 2012

Magazine Extensions On Steroids (Part 1) by Karlene Lukovitz

US consumer magazine publishers are busily pumping out brand extensions in all shapes and sizes. Karlene Lukovitz looks at two manifestations of this, and promises more in future columns!

Source: InPublishing Magazine May/Jun 2012

For B2Bs, Focus Is Greatest Challenge — And Competitive Advantage by Karlene Lukovitz

B2B media companies continue to grapple with model transformation issues, writes Karlene Lukovitz, as they pursue revenue-stream diversification amid continually shifting end-user and advertiser needs and growing competition from pure-play digital giants and nimble entrepreneurs alike.

Source: InPublishing Magazine Mar/Apr 2012

The Buzz for 2012 by Karlene Lukovitz

As the New Year commences, Karlene Lukovitz offers a US-centric look at some key issues, trends and priorities on the overflowing plates of consumer magazine-based media companies.

Source: InPublishing Magazine Jan/Feb 2012

Why Are Consumer Magazine/Media Execs Smiling? by Karlene Lukovitz

As 2011 winds down, the anticipated pullback in print magazine advertising expenditures noted in my last column seems to be playing out, writes Karlene Lukovitz.

Source: InPublishing Magazine Nov/Dec 2011

Consumer Publishing Facing Downgraded 2011 Outlook by Karlene Lukovitz

Nearly nine months into 2011, the US Congressional gridlock and Standard & Poor’s’ US credit downgrading have managed to threaten, if not derail, a tenuous recovery by sending already-skittish US and global financial markets reeling, writes Karlene Lukovitz.

Source: InPublishing Magazine Sep/Oct 2011

Apps Are the Least of Newsstand’s Problems… for Now by Karlene Lukovitz

Are magazine apps cannibalising magazine newsstand sales? During the recent 2011 Retail Marketplace conference, writes Karlene Lukovitz, publishers and distributors strove to reassure retailers in attendance that this is not the case.

Source: InPublishing Magazine Jul/Aug 2011

App Growing Pains Confirm Importance of ‘360-Degree’ Strategy by Karlene Lukovitz

Consumer magazine apps, writes Karlene Lukovitz, aren’t even in their toddler stage yet, although the media’s dissection of every move in this arena sometimes makes it feel like it’s been eons.

Source: InPublishing Magazine May/Jun 2011

Parsing the Meaning of Time Inc’s ‘All Access’ Model by Karlene Lukovitz

The pricing structure of Time Inc’s new “all access” digital and / or print sub options may reveal much about its vision for the two platforms’ relative contributions to a profitable business model going forward, observes US-scene columnist Karlene Lukovitz.

Source: InPublishing Magazine Mar/Apr 2011

Bywords for 2011 and beyond: Anywhere, Everywhere by Karlene Lukovitz

The year ahead will be a pivotal one for leading US consumer magazine publishers, writes Karlene Lukovitz.

Source: InPublishing Magazine Jan/Feb 2011

Print still struggling? There’s an app for that by Karlene Lukovitz

As 2010 draws to a close, consumer magazine publishing indicators remain decidedly mixed, but there are reasons for some optimism for the coming year, writes Karlene Lukovitz.

Source: InPublishing Magazine Nov/Dec 2010

Digital venture’s model breaks the mold by Karlene Lukovitz

Even as the sturm und drang surrounding publishers’ wrangles with Apple over how iPad-based subscriptions will be sold continues, writes Karlene Lukovitz, the entrepreneurs behind new, digital-only publishing venture Nomad Enterprises say they have zero issues with accepting Apple’s terms.

Source: InPub Weekly # 019 01/10/2010

Publishers bridling as they feel the pain of Apple’s bite by Karlene Lukovitz

While their release of new iPad apps continues apace, magazine publishers are at loggerheads with Apple over subscription models, writes Karlene Lukovitz.

Source: InPublishing Magazine Sep/Oct 2010

iPad Fever: A Temperature Check by Karlene Lukovitz

Can the iPad save magazine publishing? That question was attention-getting, until it became the headline du jour for media and tech bloggers. But asking it on more than a rhetorical basis was always a bit hyperbolic, says Karlene Lukovitz.

Source: InPublishing Magazine Jul/Aug 2010

B2Bs Accelerating Model Transitions by Karlene Lukovitz

The US B2B media sector continues to be pummelled by severe declines in print advertising — ad pages plummeted 29% and ad revenue 24% in 2009 — accompanied last year by softness in live events as well (-16%), according to American Business Media’s Business Information Network (BIN) tracking service. Karlene Lukovitz takes up the story.

Source: InPublishing Magazine May/Jun 2010