An Advertorial By Any Other Name...
Is drawing lines between editorial content and commercialism as outmoded as standalone print magazines? Magazine publishers’ decisions on this score are complex, and demand serious consideration, given the potential implications for their long-term financial health, writes Karlene Lukovitz.
Source: InPublishing Magazine Jan/Feb 2013
Magazine-Branded Consumer Products: Suits to Nuts
Licensing magazine brands to physical consumer products is hardly a new concept, writes Karlene Lukovitz, but it’s among the revenue channels being pursued more aggressively and innovatively by what we now call “magazine-based media companies”.
Source: InPublishing Magazine Nov/Dec 2012
Magazine Extensions On Steroids (Part 2): E-Commerce
In this second in a series on US consumer magazine publishers’ burgeoning brand extensions, Karlene Lukovitz looks at the growing number of initiatives to partner with - or become - e-tailers.
Source: InPublishing Magazine Jul/Aug 2012
Magazine Extensions On Steroids (Part 1)
US consumer magazine publishers are busily pumping out brand extensions in all shapes and sizes. Karlene Lukovitz looks at two manifestations of this, and promises more in future columns!
Source: InPublishing Magazine May/Jun 2012
For B2Bs, Focus Is Greatest Challenge — And Competitive Advantage
B2B media companies continue to grapple with model transformation issues, writes Karlene Lukovitz, as they pursue revenue-stream diversification amid continually shifting end-user and advertiser needs and growing competition from pure-play digital giants and nimble entrepreneurs alike.
Source: InPublishing Magazine Mar/Apr 2012
The Buzz for 2012
As the New Year commences, Karlene Lukovitz offers a US-centric look at some key issues, trends and priorities on the overflowing plates of consumer magazine-based media companies.
Source: InPublishing Magazine Jan/Feb 2012
Why Are Consumer Magazine/Media Execs Smiling?
As 2011 winds down, the anticipated pullback in print magazine advertising expenditures noted in my last column seems to be playing out, writes Karlene Lukovitz.
Source: InPublishing Magazine Nov/Dec 2011
Consumer Publishing Facing Downgraded 2011 Outlook
Nearly nine months into 2011, the US Congressional gridlock and Standard & Poor’s’ US credit downgrading have managed to threaten, if not derail, a tenuous recovery by sending already-skittish US and global financial markets reeling, writes Karlene Lukovitz.
Source: InPublishing Magazine Sep/Oct 2011
Apps Are the Least of Newsstand’s Problems… for Now
Are magazine apps cannibalising magazine newsstand sales? During the recent 2011 Retail Marketplace conference, writes Karlene Lukovitz, publishers and distributors strove to reassure retailers in attendance that this is not the case.
Source: InPublishing Magazine Jul/Aug 2011
Parsing the Meaning of Time Inc’s ‘All Access’ Model
The pricing structure of Time Inc’s new “all access” digital and / or print sub options may reveal much about its vision for the two platforms’ relative contributions to a profitable business model going forward, observes US-scene columnist Karlene Lukovitz.
Source: InPublishing Magazine Mar/Apr 2011
Print still struggling? There’s an app for that
As 2010 draws to a close, consumer magazine publishing indicators remain decidedly mixed, but there are reasons for some optimism for the coming year, writes Karlene Lukovitz.
Source: InPublishing Magazine Nov/Dec 2010
Digital venture’s model breaks the mold
Even as the sturm und drang surrounding publishers’ wrangles with Apple over how iPad-based subscriptions will be sold continues, writes Karlene Lukovitz, the entrepreneurs behind new, digital-only publishing venture Nomad Enterprises say they have zero issues with accepting Apple’s terms.
Source: InPub Weekly # 019 01/10/2010
iPad Fever: A Temperature Check
Can the iPad save magazine publishing? That question was attention-getting, until it became the headline du jour for media and tech bloggers. But asking it on more than a rhetorical basis was always a bit hyperbolic, says Karlene Lukovitz.
Source: InPublishing Magazine Jul/Aug 2010
B2Bs Accelerating Model Transitions
The US B2B media sector continues to be pummelled by severe declines in print advertising — ad pages plummeted 29% and ad revenue 24% in 2009 — accompanied last year by softness in live events as well (-16%), according to American Business Media’s Business Information Network (BIN) tracking service. Karlene Lukovitz takes up the story.
Source: InPublishing Magazine May/Jun 2010