Filter results
News retailing - not dead yet by Martin Ashford
For a country so wedded to the newstrade model, it’s perhaps surprising that the retail channel isn’t in ruder health. With the recent demise of Borders and the continuing pressure on independents, Martin Ashford takes the pulse of the retailing sector.
Source: InPublishing Magazine Jul/Aug 2010
On the Edge by Martin Ashford
The sale of national newspapers in the UK has traditionally been via the news trade. Over the years, though, a number of titles have experimented with various subscription models, and this trend appears to be gaining momentum. Are we now, asks Martin Ashford, at a tipping point for newspaper retailing and subscriptions in the UK?
Source: InPublishing Magazine Jul/Aug 2009
Content to be Different by Martin Ashford
Ever since the dawn of the internet, publishers have agonised over whether to charge for access to their content. The FT had built a successful paid-for operation, but the barriers they put up reduced their online profile and their ability to earn advertising revenue. To combat this, they recently came up with a new approach to content charging. Martin Ashford explains their rationale.
Source: InCirculation Magazine May/Jun 2008
The internet is back (but then, it never went away…) by Martin Ashford
There is no point newspaper circulators wringing their hands over declining print audiences and rising online ones. Satisfying the information needs of today’s consumer is paramount, says the FT’s Martin Ashford, and offering platform choice is the key to the future commercial health of your brand.
Source: InCirculation Magazine May/Jun 2005
When the status quo is no longer good enough by Martin Ashford
In their efforts to shore up the existing structure, many in the supply chain are losing sight of the consumer. FT circulation director Martin Ashford argues that the industry needs to change and to refine its offering.
Source: InCirculation Magazine Sep/Oct 2004