What to do when readers’ desires don’t match your delivery technology
For publishers, truly, the only constant is change. Seismic upheaval has characterised the recent past and will characterise the foreseeable future. Ryan O’Meara embraces change, but says that publishers should be crystal clear about their criteria before succumbing to each new technology platform.
Source: InPublishing Magazine Jan/Feb 2013
How to make paywalls work for traditional magazines
The challenge of getting web users to pay for content has kept many a publisher awake at night these past few years. Just what will people pay for online? Ryan O'Meara, watching a TV movie one night, has stumbled across the answer…
Source: InPublishing Magazine Sep/Oct 2012
InPub Tip 3 - Use Testimonials to Enhance Online Reputation
Your online reputation is hugely important to your business – just witness the impact of negative customer ratings on sales of your shiny new app. But, don’t be passive, urges Ryan O’Meara, take control and use testimonials to your advantage.
Source: InPub Weekly # 094 04/04/2012
Do you really need an app right now?
You might have noticed the seeming headlong rush by publishers to develop apps. A cool head is needed, says Ryan O’Meara to make sure you make the right choices and for the right reasons.
Source: InPub Weekly # 003 28/05/2010
Can pixels produce more profit than print?
In 2009, K9 Magazine went digital-only; a decision publisher Ryan O’Meara has not regretted for a second. Digital-only has given him greater publishing flexibility and unleashed a wave of commercial opportunities, particularly in relation to monetising archive material. Ryan O’Meara here explains how going digital has lead to more profit.
Source: InPublishing Magazine May/Jun 2010
K9 Magazine: A Lesson in Doing Magazines Backwards
For some former print titles, the switch to digital edition is a step into the unknown, is not always done for the right reasons, and is done with little imagination. For K9 Magazine, a print title from an overwhelmingly digital stable, it was like coming home. Ryan O’Meara explains why they ditched their flagship print magazine and what they hope to achieve from its digital rebirth.
Source: InPublishing Magazine Sep/Oct 2009