Why have the women’s weeklies become ladies of easy virtue?
The women’s weeklies market is suffering. Titles that once sold in their millions are now reduced to shadows of their former circulation glory. How has it come to this, asks Peter Jackson, and can anything be done to arrest the decline?
Source: InPublishing Magazine Mar/Apr 2013
Too Many Covers Lost In The Crowd
The PPA recently added a Cover of the Year category to its annual awards. Peter Jackson takes this opportunity to look at cover trends in general and what the PPA nominated covers tell us about the current state of front cover design.
Source: InPublishing Magazine Jul/Aug 2012
Whatever Happened To Gob-Smacking Surprise?
Fifty years ago, the Sunday Times launched its colour supplement and broke the mould of weekend newspaper publishing. Former editor Peter Jackson looks at its impact and what future the colour supplement has today.
Source: InPublishing Magazine May/Jun 2012
Power of the Still Picture
What’s your abiding image from this summer’s Royal Wedding and where did it come from? The chances are, writes Peter Jackson, that it came not from the countless hours of TV coverage, but from one of the still pictures printed in the following days’ souvenir issues and colour supplements.
Source: InPublishing Magazine Sep/Oct 2011
The Apprentice does magazines
A week after being challenged to make money out of junk disposal, the eight surviving would-be entrepreneurs of The Apprentice were this week required to create and market two magazines – within a mere 36 hours. Peter Jackson tuned in to see how they got on.
Source: InPub Weekly # 052 17/06/2011
When Reading is a Pleasure
The death of the print magazine has been widely forecast, but, writes Peter Jackson, this fails to take into account the nature of the reading experience across different platforms and the unique, sensory pleasure of print.
Source: InPublishing Magazine Mar/Apr 2011
Winner of The Maggies
This year’s Maggies, the magazine cover awards initiated by iSUBSCRiBE, attracted over 40,000 votes. Peter Jackson, who helped put together the shortlist, looks at some of the winning covers.
Source: InPub Weekly # 008 02/07/2010
On the cover of a magazine
The cover is your best and most regular opportunity to hook those legions of people who know you, but don’t buy you. It’s your big chance, so don’t blow it with a last minute confusion of words and pictures. Plan it carefully and lovingly, says Peter Jackson, and the sales lift will follow.
Source: InPublishing Magazine Mar/Apr 2010