It is funny, writes Jim Chisholm, what catches the imagination.
Source: InPub Weekly # 090 05/04/2012
The death of the life-cycle
Have you noticed, asks Jim Chisholm, how, as you get older, time passes faster?
Source: InPub Weekly # 083 17/02/2012
Keeping customers versus cutting costs
I’ve seen it all now, writes Jim Chisholm. Having had the privilege to see many incredible things, good and bad, in hundreds of international trips to over forty countries, I think I have just witnessed the dumbest thing on earth; in an airport.
Source: InPub Weekly # 075 09/12/2011
Back to basics
Barry Henderson’s recent article for InPublishing magazine on the sorry state of ad sales in the regional press obviously struck a chord. Jim Chisholm reflects on what the response to Barry’s piece tells us about the current state of the newspaper sector.
Source: InPub Weekly # 071 11/11/2011
Is weekly weak?
Is going from daily to weekly a sign of weakness? Is it giving in to the inevitable? Or is it a positive reaction to market dynamics? Jim Chisholm looks at some of the issues.
Source: InPub Weekly # 063 16/09/2011
It’s that time of year
The accountants are lurking, asking for initial thoughts regarding 2012. As you start to fret over the figures, Jim Chisholm offers ten strategic pointers.
Source: InPublishing Magazine Jul/Aug 2011
Valuing our assets and future
In their headlong rush to slash costs, are newspaper publishers in danger of throwing out the baby with the bath water? Jim Chisholm thinks so.
Source: InPublishing Magazine May/Jun 2011
Intensity and Friendship
Loyalty and intensity must be the mantras for media companies in the next decade, writes Jim Chisholm.
Source: InPub Weekly # 047 13/05/2011
Reading behaviour, or not
Anyone got an odd €100,000 lying around, asks Jim Chisholm. It’s just that he could do with it to resolve one of the most compelling problems facing our industry. To understand how we get our online readers to hang around.
Source: InPub Weekly # 041 18/03/2011
What has happened to customer loyalty?
For all the excitement and froth generated by each new digital development, the newspaper industry will be heavily reliant on print revenues for many years to come, writes Jim Chisholm.
Source: InPublishing Magazine Mar/Apr 2011
So what’s with The Daily, News Corp’s new “iPad only” service. As with every news industry innovation, it has been met with short-term derision, and criticism, but writes Jim Chisholm, this is really very interesting.
Source: InPub Weekly # 036 11/02/2011
It’s competition time!
In the digital, converged multi-media, multi-national global space, writes Jim Chisholm, who should be allowed to own, or control what?
Source: InPublishing Magazine Jan/Feb 2011
Why are newspapers disappearing?
We’re all fretting about declining circulations; blaming the internet, the weather (that old circulation excuse), and well anything else we can think of. But, writes Jim Chisholm, maybe we’ve simply ceased to exist in the mind of our customers…… err… our readers, and advertisers.
Source: InPub Weekly # 028 03/12/2010
Things can only get better
In Russia, writes Jim Chisholm, they say that pessimism is when things can only get worse. Optimism is when things can’t get any worse.
Source: InPublishing Magazine Nov/Dec 2010
The need for a knowledge hub
As publishers, writes Jim Chisholm, we are meant to be leaders in the provision of information. So are there any lessons we can learn from our external information gathering and dissemination to our internal practices?
Source: InPub Weekly # 018 24/09/2010
The female factor
Jim Chisholm looks at recent research into women’s online usage patterns and assesses what it means for publishers.
Source: InPub Weekly # 012 13/08/2010
Lessons in cycling
So what is a cycle? A ride in the park? Or an uncontrollable economic helter-skelter? Jim Chisholm looks for answers and any resulting lessons for publishers.
Source: InPub Weekly # 007 25/06/2010
Searching for a solution
It’s Google month, writes Jim Chisholm. This time last year I wrote about how Google was moving into the local search arena with Android and other local mobile tools. Recently, much to the anger of Apple’s Steve Jobs, who earlier in the year stated that Google’s unofficial slogan: “Don’t Be Evil” was “bullshit”, Google launched their own mobile phone, furthering their entry into locational marketing. So things are heating up.
Source: InPub Weekly # 002 21/05/2010
Is working together working?
The World Newspaper Congress, scheduled for early June in Beirut, was to have been the first Congress since WAN and Ifra merged, bringing together the leading global industry organisations. Despite the recently announced cancellation of the Congress, the merger, says Jim Chisholm,was much needed and a long time coming.
Source: InPub Weekly # 001 14/05/2010
Pondering over staff numbers
It’s one of our industry’s imponderables. Suggest to the editor that he needs to cut costs, and he immediately responds that his quality will be affected (until he/she is made Publisher then sit back and watch!) Can one predict, asks Jim Chisholm, what editorial staff numbers should be? (This article was first published in January 2010)
Posted on: 01 April 2010