InPublishing Tip 9 - Beware the perils of non-standard print
Publishers like to be different and they’ll try almost anything to make their title stand out from the crowd. There are a number of ways to increase the chances of your magazine getting noticed but, advises Darrel Crowley, changing its shape shouldn’t be one of them.
Source: InPub Weekly # 101 22/06/2012
Innovation in print
Innovation is not the exclusive preserve of digital. New stuff happens in print too, and there is an exciting array of new techniques that publishers can use to enhance the impact and appeal of their print publications. Darrel Crowley lists thirteen of them!
Source: InPublishing Magazine Jul/Aug 2011
Look, feel and aesthetics are all trump cards for the printed word. A large part of the tactile appeal of magazines is clearly down to the paper choice and finishing, and publishers have a wide variety of options in this area, depending on budget and desired effect. Darrel Crowley outlines the choices.
Source: InPublishing Magazine Nov/Dec 2010