Knowledge Bank Filter Results

InPublishing Tip 1 - Produce content, not apps by Yaron Galai

The current publisher obsession with creating apps is misplaced, says Yaron Galai, CEO of Outbrain. Instead, publishers should focus on producing content.

Source: InPub Weekly # 092 20/04/2012

Advertising on paywall sites by Yaron Galai

The debate, writes Yaron Galai, over paywall vs ad-supported publishing tends to sounds like a binary discussion: should publishers pursue an ad supported business model OR should they charge their readers for access to the content?

Source: InPub Weekly # 041 18/03/2011