Establishing a business in Asia - What I wish I knew a year ago by Katrina Andrews
With puny or non-existent economic growth, western countries are tough places to do business. Asia, on the other hand, is where the real money is and UK publishers are heading over there in search of growth. The main challenge facing them, writes Katrina Andrews, is bridging the cultural divide between east and west.
Source: InPublishing Magazine Sep/Oct 2011