Ad ops to the fore
Ad ops are the unsung heroes of successful online ad campaigns. Yet, if online publishers are to grow ad revenue and market share, writes Tim Faircliff, then they are going to have to completely reassess their approach to ad ops and the people who work in it.
Source: InPublishing Magazine Sep/Oct 2012
Managing the digital transition
In recent years, digital has moved rapidly from nice-to-have, to fundamental part of everything we do, and yet the process of digital transition at many publishing companies remains incomplete. Tim Faircliff looks at what publishers need to do to ensure they are at the forefront of digital media.
Source: InPublishing Magazine May/Jun 2012