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Going large but staying local by Russell Borthwick

After recent acquisitions, Iliffe News & Media (INML) moved into the top 10 list of regional publishers. Russell Borthwick met with three of Iliffe’s top executives (chief executive, David Fordham, Andy Gough, MD of Cambridge Newspapers, and newly appointed head of digital media, Becky Moffat) to discuss the challenges facing one of the UK’s largest ‘family’ publishing and media businesses.

Source: InCirculation Magazine Mar/Apr 2007

Manchester 2006 by Russell Borthwick

The Newspaper Society held its annual Circulation, Editorial and Promotions Conference in Manchester, on 27 March. Many of the great and good of the newspaper world attended, including Russell Borthwick, armed with notepad and pen.

Source: InCirculation Magazine May/Jun 2006

What price promotion? by Russell Borthwick

Sales promotion has come a long way since the days when the answer to everything was ‘bingo’ and space on the front page could only be secured over the editor’s dead body. Russell Borthwick tracks the changes in this fast changing and increasingly high-profile role.

Source: InCirculation Magazine Nov/Dec 2005

What’s the meaning of life, best practice, delivery et al? by Russell Borthwick

When you hear the word “delivery”, do you think of vans or mission statements? Russell Borthwick thinks that responsibility for delivery stretches deep into the organisation. Here he looks at how some publishers are changing their approach to improve their delivery.

Source: InCirculation Magazine Jul/Aug 2005

Mission, Strategy, Action! by Russell Borthwick

Few regional publishers do planning well, although those that do tend to be more successful than those that don’t. Too often, planning is tokenist, done with little enthusiasm and is likely to produce a lack lustre document fit only to gather dust – in short, a complete waste of time. Russell Borthwick says that planning, if done well, should be a living process driving the business forward.

Source: InCirculation Magazine Mar/Apr 2005

Measuring up to expectation? by Russell Borthwick

In today’s multi-media world, where our readers receive content across an ever growing number of platforms, are we measuring the right things? Russell Borthwick urges the regional newspaper sector to invest more time and resource into the quest for a new industry wide measurement system.

Source: InCirculation Magazine Nov/Dec 2004

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