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Branded Video: 5 minutes with… Pete Fergusson by Pete Fergusson

Branded video is a growth area for publishers. We grab five minutes with Pete Fergusson, CEO of Nemorin Film & Video, to find out why.

Source: InPub Weekly # 384 22/03/2018

5 top tips for creating engaging branded video by Pete Fergusson

Your audience expects video. It is often the quickest, most engaging and compelling way to tell a story. The demand for video is increasing, with a recent white paper by Cisco predicting that 75% of all mobile traffic will be video by 2020. Pete Fergusson, former head of commercial video at The Telegraph, now CEO at Nemorin Creative Film & Video, shares his dos and don’ts for creating great branded video content.

Source: InPub Weekly # 311 06/10/2016

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