Filter results
Direct Mail – Active, Dormant or Extinct! by Jenny Moseley
Like print publishing, direct mail has been heavily impacted by the internet, and, like print publishing, it’s hanging in there. Indeed, says Jenny Moseley, with open rates for email campaigns continuing to decline, there has been something of a resurgence in direct mail.
Source: InPublishing Magazine Jul/Aug 2010
Off-the-page promotions by Jenny Moseley
The credit crunch continues to bite; ad revenue is still depressed; the publisher is itching to reduce pagination. What should a subs manager do? Ask for more subscription pages! And Jenny Moseley has fifteen tips to help you maximise their effectiveness.
Source: InPublishing Magazine Sep/Oct 2009
Testing, testing, can you hear me? by Jenny Moseley
How often do you test? Never? Once in a blue moon? All the time? The right answer is the latter, but for too many publishers, testing is something they never quite get round to doing. Which is a shame, because it will be costing them money. Jenny Moseley has some dos and don’ts for effective testing.
Source: InCirculation Magazine Jul/Aug 2007
Inserts - the undervalued medium by Jenny Moseley
Inserts can be a cost effective way of generating subscription orders. Yet, says Jenny Moseley, marketers could achieve far better results from their insert campaigns if they were more adventurous – both in their creative execution and in the selection of titles they placed their inserts in.
Source: InCirculation Magazine May/Jun 2006
Opt-in, opt-out, shake it all about by Jenny Moseley
Data protection compliance is a minefield. Too many direct marketers have failed to keep abreast of the legislation and are, says Jenny Moseley, risking prosecution. Getting it right will keep you on the right side of the law, help foster a culture of best practice within your organisation and even lead to better response rates for your promotions.
Source: InCirculation Magazine Jan/Feb 2005