Regional press - playing to the audience
The Manchester Evening News (like many other regional dailies) has experienced steadily declining circulations over the past six years. Yet deputy managing director Mark Rix is upbeat about the future. He is one of a growing number of regional publishers tuned into the vagaries of today’s (and tomorrow’s) readers. Adopting a portfolio approach to publishing is, he says, the key to a bright future for the regionals.
Source: InCirculation Magazine Jan/Feb 2005