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Missing a trick? by Nigel Davis

Our circulations are in decline, yet are we making full use of every tool in the marketing toolbox? Nigel Davis of Genesis DM argues that direct marketing techniques are being under-utilised by the regionals and that, if we want to retain (and even grow) our circulations then we need to use all the tools at our disposal.

Source: InCirculation Magazine Sep/Oct 2005

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