Cleaning up in Communities
Millions, mainly teenagers, go online every day to check the comings and goings in the lives of Kate, Sam, Sofia and the other stars of online soaps, or ‘interactive shows’. They watch, they comment, they interact. Most traditional publishers look on enviously at both the levels of traffic and engagement. How can we get in on the action, asks Ross Sturley.
Source: InPublishing Magazine Jan/Feb 2009