Skip to: Navigation | Content | Footer

Articles

Filter results

Showing articles 221 to 240 of 1865Page < 11, 12, 13, 14, 15, 16, 17, 18, 19, 20 > of 94

Making time for creativity by Robyn Bechelet

Last issue, Peter Preston persuasively pointed out that productivity alone isn’t enough in today’s world of content creation. “A newsroom ruled by the clicks regime will never do something different,” he says. Robyn Bechelet considers the challenge he lays out in finding ‘creative room to breathe’ during the digital revolution.

Source: InPublishing Magazine Nov/Dec 2016

Look – the new brand strategy by Ciar Byrne

In September, Look unveiled a new brand strategy built around four content pillars and a belief that the brand had to be everywhere its audience was. Ciar Byrne talks to some of the key players behind the new strategy.

Source: InPublishing Magazine Nov/Dec 2016

Monetising Media by Carolyn Morgan

In September, The Media Briefing held its annual Monetising Media conference in London. Carolyn Morgan moderated a couple of the sessions and here reviews some of the main talking points from the event.

Source: InPublishing Magazine Nov/Dec 2016

Off The Page by David Hepworth

David Hepworth on magazines and beyond

Source: InPublishing Magazine Nov/Dec 2016

David Pemsel - interview by Meg Carter

The Guardian has for some time been at the forefront of digital publishing, the standard-bearer of open access web content. With digital revenue and reach growing, the outlook looked bright, until advertising revenues hit the buffers in 2015. Since then, as David Pemsel tells Meg Carter, the publisher has embarked on a major rethink.

Source: InPublishing Magazine Nov/Dec 2016

January = skiing royals; October = Strictly by Liz Gerard

What would editors do without these and other hardy perennials? Liz Gerard looks at some of the nationals’ editorial short-cuts.

Source: InPublishing Magazine Nov/Dec 2016

DC Thomson Publishing by Robin Bowman

The Dundee based company publishes a wide range of titles – magazines for the very young (The Beano), for the not so young (Evergreen), alongside some of the best known newspapers in Scotland (The Press & Journal and Courier). What are the challenges of managing such a diverse portfolio and where are the growth opportunities? Robin Bowman talks to Mike Watson to find out.

Source: InPublishing Magazine Nov/Dec 2016

Second Inning, New Lineup by Karlene Lukovitz

It appears that the large consumer magazine media companies are wrapping up the initial stage of transitioning away from print dependence, and bringing in a new (or revised, anyway) lineup of players to tackle the next stage… while further consolidating and reducing head counts, writes Karlene Lukovitz.

Source: InPublishing Magazine Nov/Dec 2016

5 top tips - How personalisation can increase your digital revenues in 2017 - Q&A by Tom Wilde

On 20 October, Cxense chief product officer Tom Wilde delivered one of our ‘Top Tips Webinars’ where he discussed how personalisation can drive digital revenue. In this article, Tom takes you through the questions put to him during the webinar.

Source: InPub Weekly # 315 03/11/2016

5 top tips for creating engaging branded video by Pete Fergusson

Your audience expects video. It is often the quickest, most engaging and compelling way to tell a story. The demand for video is increasing, with a recent white paper by Cisco predicting that 75% of all mobile traffic will be video by 2020. Pete Fergusson, former head of commercial video at The Telegraph, now CEO at Nemorin Creative Film & Video, shares his dos and don’ts for creating great branded video content.

Source: InPub Weekly # 311 06/10/2016

Lawson Muncaster - interview by Ray Snoddy

City A.M. has become a regular sight on the streets of London over the past decade. Despite a recession, continued digital disruption and now Brexit, it’s still standing, but not yet profitable. As Lawson Muncaster tells Ray Snoddy, a profitable 2017 is the top priority.

Source: InPublishing Magazine Sep/Oct 2016

An App I Like – Shazam by Robyn Bechelet

Doo-dloo-doo-doo-doo, Doo-dloo-doo-doo-doo-doo; now what is the name of that tune? Damn it. It’s on the tip of my tongue. Doo-dloo-doo. Aaaaaaagh! Relax. Shazam can help. The brilliant simplicity of Robyn Bechelet’s fave app can teach publishers a thing or ten.

Source: InPublishing Magazine Sep/Oct 2016

What next for digital editions? by David Hicks

In publishing companies over the last twelve months, there has been a noticeable shift towards reducing the costs of the creation and distribution of digital editions. David Hicks takes a look at the potential reasons behind this move in a marketplace that was deemed to be the saviour of publishing five years ago.

Source: InPublishing Magazine Sep/Oct 2016

Jan-June 2016 ABCs: a media buyer’s view by Jamie Higginson

With the latest magazine circulations showing their now-familiar declines, albeit with some notable exceptions, Jamie Higginson asks, how important are circulation figures to our media planning?

Source: InPublishing Magazine Sep/Oct 2016

Finding the time to grow by James Evelegh

To slightly misquote Thomas Edison, growth is one percent inspiration and ninety-nine percent perspiration. In short, you’ve got to put the hours in, but what happens if you’re so bogged down with managing the here and now, that you have no spare hours to put in? As Publishing Software Company’s Laurence and Stephanie Cope tell James Evelegh, streamlining your ad management processes could be the key to unlocking your growth potential.

Source: InPublishing Magazine Sep/Oct 2016

Alexandra Shulman – interview by Mary Hogarth

It’s a big year for Alexandra Shulman, editor-in-chief of Vogue – marking the title’s centenary and publishing her book to celebrate 25 years as editor. Alexandra talks to Mary Hogarth about her editorship and why the beloved print magazines will not die.

Source: InPublishing Magazine Sep/Oct 2016

Incisive’s root & branch rebuild by Ciar Byrne

It sometimes seems there are all too few good news stories in publishing these days. So the tale of Incisive Media’s award-winning twelve-month project to rebuild its digital platforms makes a refreshing change, writes Ciar Byrne.

Source: InPublishing Magazine Sep/Oct 2016

Spotlight – Music magazines by Alan Geere

Don’t know your bluegrass from your elbow? Never fear, help is at hand in the vibrant rock music magazine sector. Alan Geere finds there’s lots of fun to be had reading about something rather than actually listening or watching.

Source: InPublishing Magazine Sep/Oct 2016

Man vs Machine by Peter Preston

Machines are great at measuring things, but are the things they measure a reliable guide to good journalism? Treating content like widgets might benefit the bottom line, short-term, but might well end up damaging publishing, long-term. As Peter Preston points out, people win Pulitzers, not machines.

Source: InPublishing Magazine Sep/Oct 2016

Don’t kill the goose that lays the golden egg by James Evelegh

Two trends underpin the global newspaper market today: sales of print newspapers are in decline but revenue from print far outstrips that from digital. Should publishers axe their print operations and focus on digital or should they nurture print and aim to make it a long term part of a genuinely multi-platform publishing strategy? As UPM’s Anu Ahola tells James Evelegh, her company believes passionately in a profitable future for print.

Source: InPublishing Magazine Sep/Oct 2016

Browse by author:

Call for Papers

If you would like to submit a piece for inclusion in the Knowledge Bank, then please click below.

Call for Papers

Find out more about

Featured job

Sales & Circulation Manager
Salary: £34,000-£40,000
Titan Publishing Group
London, SE1

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration