Filter results
It’s competition time! by Jim Chisholm
In the digital, converged multi-media, multi-national global space, writes Jim Chisholm, who should be allowed to own, or control what?
Source: InPublishing Magazine Jan/Feb 2011
Production challenges in 2011 by Alice Beattie
It is tempting to assess the challenges facing publishers purely in terms of the digital choices they face. Yet, most publishers continue to make most of their money from the print product and to produce vast numbers of copies every year. So, writes Alice Beattie, the production environment must not be ignored, because it impacts directly on your bottom line.
Source: InPublishing Magazine Jan/Feb 2011
How to prepare a publishing business for sale by Mark Bishop
Running an independent publishing company offers the potential for a fulfilling life and a good income. But, for most, the real money is made when the time comes to sell up, yet few publishers devote much time to preparing their businesses to appeal to potential buyers. Mark Bishop has some advice on how best to lay the foundations of a successful exit.
Source: InPublishing Magazine Jan/Feb 2011
Keith Grainger – interview by Meg Carter
Twelve of the top consumer magazines, by ABC, are customer publications. It’s a huge subset of the publishing industry, yet, because most of the action takes place away from the newsstand, it’s sometimes forgotten about in traditional publishing circles. Meg Carter talks to Redwood chief executive Keith Grainger, about how the customer publishing sector has evolved and where it’s heading.
Source: InPublishing Magazine Jan/Feb 2011
The new rules of engagement by Tim Cain
The Association of Online Publishers recently launched a research initiative to improve our understanding of advertising engagement. Tim Cain summarises the findings and assesses what impact they will have on the search for effective metrics.
Source: InPublishing Magazine Jan/Feb 2011
Free to Paid – How publishers can get the balance right by Carolyn Morgan
The debate over what to charge for content has raged since the inception of the web, but has increased in intensity as it became clear that there wasn’t going to be enough ad revenue to go around. Carolyn Morgan looks at the merits of the two approaches, and suggests that a third way might be best.
Source: InPublishing Magazine Jan/Feb 2011
Walled City by Ross Sturley
Paywalls were one of the two big media stories of 2010 (the iPad was the other) and the debate still rages as to whether Rupert Murdoch will succeed with his experiment. Will the Times paywall, now six months old, stand the test of time, asks Ross Sturley.
Source: InPublishing Magazine Jan/Feb 2011
Data: making sense of it all by Ian Eckert
Shortage of data is not the problem for most publishers; it’s working out what to do with it that is the challenge. Actionable intelligence is the key, says Ian Eckert, to reversing the record of online underachievement.
Source: InPublishing Magazine Jan/Feb 2011
Publishing Futures 2011 by Jim Bilton
2009 saw Wessenden Marketing teaming up with InPublishing to undertake a pilot survey of the UK publishing business. 2011 starts with the publication of the second Publishing Futures survey which this time is sponsored by PPA and probes even deeper into the magazine business. Jim Bilton summarises the main findings.
Source: InPublishing Magazine Jan/Feb 2011
The ad challenge for 2011 by Andrew Haughton
The conundrum that faces advertisers, agencies and media owners at the beginning of 2011 is that online content – professional, user generated and social – forms an ever greater part of weekly media consumption, but, writes Deloitte’s Andrew Haughton, the impact of online advertising continues to be low.
Source: InPublishing Magazine Jan/Feb 2011
Outlook for 2011 by Peter Sands
First the good news; you’re still in business. Now the bad; the outlook remains bleak with continued belt tightening the only discernible strategy at many regional publishers. Yet, writes Peter Sands, it doesn’t have to be this way.
Source: InPublishing Magazine Jan/Feb 2011
Is B2B anti-social? by Steve Macvicar
B2B’s attempts at offering social networking sites have paled in comparison to their consumer counterparts. Many B2B publishers have tried, most have failed. But, says Steve Macvicar, pointing to the success of university alumni sites, it might be worth looking at again.
Source: InPublishing Magazine Jan/Feb 2011
Thoughts for the future by Clair Porteous
Clair Porteous, previously of IPC and recently appointed group publisher of Future’s film portfolio, gives her views on the future of publishing.
Source: InPub Weekly # 032 14/01/2011
Society of Editors Conference 2010 by Ray Snoddy
There were many big hitters at the conference in Glasgow. They ranged from the owner of the Independent and the Evening Standard, Alexander Lebedev, to Alex Salmond, first minister of Scotland and Ellis Watson, chief executive of Simon Cowell’s Syco Entertainment. But the surprising star of the show, writes Ray Snoddy, was an unassuming editor who has never sought the limelight and who is on the verge of retirement.
Source: InPublishing Magazine Jan/Feb 2011
Running on empty by Carolyn Mackinnon-Ure
In its battle for survival, the regional press embarked on a programme of cost cutting and centralisation. But have they gone too far, asks Carolyn Mackinnon-Ure. Will these measures, introduced to save local papers, actually end up killing them off, as publishers find they no longer have the expertise or manpower to compete effectively?
Source: InPublishing Magazine Jan/Feb 2011
Future’s digital pathways by Mark Wood
Digital markets are evolving and shape-shifting with such astonishing speed that it is pretty hard to have a nailed down, comprehensive digital strategy, writes Mark Wood.
Source: InPub Weekly # 031 07/01/2011
Cablegate by Jon Slattery
The Vince Cable sting by Telegraph journalists was an early Christmas present for media hacks and conspiracy theorists, writes Jon Slattery.
Source: InPub Weekly # 031 07/01/2011
Media Pioneer Awards - Five Star Magazine by Carolyn Morgan
The latest Media Pioneer, writes Carolyn Morgan, is Five Star Magazine, for its book-style production values, advertorial-only policy and inventive approach to targeted international distribution.
Source: InPub Weekly # 031 07/01/2011