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InPublishing Tip 2 - Stick to your publishing schedule by James Evelegh
For B2B controlled circulation titles, the urge to play fast and loose with your own publishing schedule can be irresistible, especially if you’re waiting on an ad. Resist the urge, writes James Evelegh, because ultimately it will damage your brand.
Source: InPub Weekly # 093 27/04/2012
Media Pioneer: Mollie Makes by Carolyn Morgan
Mollie Makes is the latest addition to the 2012 Media Pioneer Awards shortlist. Carolyn Morgan looks at how the craft title turned social media into subscriptions.
Source: InPub Weekly # 092 20/04/2012
The evolution of regional media by Jan Pitt
Jan Pitt, director of client services at the ABC, sees encouraging signs of innovation in the regional media and urges us not to write off the sector quite yet.
Source: InPub Weekly # 090 05/04/2012
The conundrum by Jim Chisholm
It is funny, writes Jim Chisholm, what catches the imagination.
Source: InPub Weekly # 090 05/04/2012
Media Pioneer: Blaze Publishing by Carolyn Morgan
For specialist publishers, writes Carolyn Morgan, the app store is a great channel for highly targeted niche content. Blaze Publishing has earned a place on the 2012 Media Pioneer Awards shortlist with its portfolio of iPad editions of shooting specials and bookazines.
Source: InPub Weekly # 088 23/03/2012
Joining up the customer service dots by Julian Thorne
The latest Dovetail Subscriber Service Survey was the biggest yet, with over 125,000 active magazine subscribers taking part, making it one of the largest customer service surveys in any industry. Julian Thorne summarises the key findings.
Source: InPublishing Magazine Mar/Apr 2012
For B2Bs, Focus Is Greatest Challenge — And Competitive Advantage by Karlene Lukovitz
B2B media companies continue to grapple with model transformation issues, writes Karlene Lukovitz, as they pursue revenue-stream diversification amid continually shifting end-user and advertiser needs and growing competition from pure-play digital giants and nimble entrepreneurs alike.
Source: InPublishing Magazine Mar/Apr 2012
How to develop a winning content strategy – Part 3: Format by Stephen Farish
Publishers are battling with multiple challenges: changing audience content consumption habits, the decline of traditional ad-funded models and the availability of free content online – plus the need to master an ever expanding range of channels from mobile apps to social media. In the third and final article in this series, Stephen Farish looks at how to choose the right formats for your content and your audience, and how to monetise them.
Source: InPublishing Magazine Mar/Apr 2012
Website development: seeing the world through users’ eyes by Anthony Ray
Websites with a huge following can often become a victim of their own success as they try and untangle a huge variety of different audience needs. With over 1.7m unique users, most of whom were unregistered, clarity of purpose was crucial to the redesign of BMJ.com. Anthony Ray describes how the segmentation drove the design of the newly re-launched website.
Source: InPublishing Magazine Mar/Apr 2012
Apple’s Newsstand – publishers’ saviour by Mike Goldsmith
Last October, Apple launched Newsstand, an event almost as seismic for publishers as the launch of the iPad itself! Mike Goldsmith assesses its impact and how publishers can go about taking advantage of this new subs opportunity.
Source: InPublishing Magazine Mar/Apr 2012
July-Dec 2011 ABCs: a media buyer’s view by Jamie Higginson
This might not come as a complete surprise… but print circulations are shrinking. No ifs, no buts, they are. There are winners, of course, and the print market is still HUGE, but, writes Jamie Higginson, the downward trend is unmistakable.
Source: InPublishing Magazine Mar/Apr 2012
Tablet Publishing: Re-Inventing the Advertising Wheel? by Shaun Barriball
No one disputes consumers’ demand for their favourite titles as rich tablet editions. Whilst the good news is that consumers are happy to pay for tablet editions, the less good news is that tablet advertising has yet to really get off the ground. Shaun Barriball looks at the reasons.
Source: InPublishing Magazine Mar/Apr 2012
Media Pioneer: Singletrack by Carolyn Morgan
Singletrack is an independent magazine and website for mountain biking enthusiasts. They have been shortlisted, Carolyn Morgan writes, for the 2012 Media Pioneer Awards for their subscriptions success, focused on their print magazine.
Source: InPub Weekly # 086 09/03/2012
Will Sunday Sun claw back lost readers? by Clare Rush
Following the sudden closure of the News of the World last July, the media industry has been waiting to see where Sunday readers would migrate to, writes Clare Rush.
Source: InPub Weekly # 086 09/03/2012
Team Tindle by Ray Snoddy
The term ‘hyperlocal’ has been a buzzword in regional publishing for the past couple of years, yet it has been the guiding philosophy of one particular newspaper group for decades. Ray Snoddy talks to Sir Ray Tindle and his senior team at Tindle Newspapers about their approach to publishing.
Source: InPublishing Magazine Mar/Apr 2012
How I built my business by Miles Bossom
Miles Publishing was founded in 2002 with one title, one event, extensive market knowledge and a determination to provide their all important advertisers with a fully rounded service. Miles Bossom, MD, explains how he has grown the company since.
Source: InPublishing Magazine Mar/Apr 2012
Regionals on the Edge by Neil Fowler
Neil Fowler spent a year at Oxford University looking at the decline and future of regional and local newspapers across the United Kingdom. Radical action, he argues, is needed if many are to have a future.
Source: InPublishing Magazine Mar/Apr 2012