Back to the future - without the fluff
Do you remember the good times? Circs hitting 600k, advertisers queuing at the door, expense accounts, burgeoning staffs. Those were the days! The problem was that, in catering for the needs of marginal readers, we started to alienate our core. We lost focus. Now, says David Hepworth, magazine publishers need to go back to basics.
Source: InPublishing Magazine Nov/Dec 2009