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Back to the future - without the fluff by David Hepworth

Do you remember the good times? Circs hitting 600k, advertisers queuing at the door, expense accounts, burgeoning staffs. Those were the days! The problem was that, in catering for the needs of marginal readers, we started to alienate our core. We lost focus. Now, says David Hepworth, magazine publishers need to go back to basics.

Source: InPublishing Magazine Nov/Dec 2009

Outlook for 2009: reinvention needed by David Hepworth

There’s no point kidding ourselves that things will ever be the same again. Forget the recession; the media world has changed and magazine publishers need to have a root and branch rethink of their place in the media landscape. David Hepworth offers some pointers for the year ahead.

Source: InPublishing Magazine Jan/Feb 2009

The changing role of the editor by David Hepworth

A lot is expected of today’s editor. In addition to having to fulfil all the traditional requirements of the job, they now need to be sure footed with new technologies; to be willing and able to interact with readers; to support the commercial teams by hobnobbing with advertisers and to be the public face of the brand on TV and radio. In short – they’ve got to be Superman. David Hepworth looks at the challenges facing the modern editor.

Source: InPublishing Magazine Sep/Oct 2008

What's a magazine for? by David Hepworth

It’s a question which, just a few years ago, would have been unthinkable, but one which now keeps some of the sharpest minds in magazine publishing awake at night. Answers are needed if magazines are to have a bright future. David Hepworth goes in search.

Source: InCirculation Magazine Mar/Apr 2008

Launch Strategies by David Hepworth

Launches are the lifeblood of the industry. Aren’t they? In a crowded media environment, a successful launch is harder to pull off than ever before. David Hepworth looks at recent launch activity and what it tells us about the challenges faced by magazine publishers.

Source: InCirculation Magazine Jul/Aug 2007

A Question of Frequency by David Hepworth

The dawn of the information age, in general, and the rise of the celebrity weekly, in particular, have challenged many long held assumptions about magazine publishing and publishing frequency. David Hepworth looks at some of the challenges facing publishers today.

Source: InCirculation Magazine Jan/Feb 2007

Spice of life by David Hepworth

Does variety still exist on our newsstand? Is one women’s weekly much like the next and can the customer, or the retailer for that matter, tell the difference? … and does it matter? David Hepworth looks at the publishing industry’s drive to sameness.

Source: InCirculation Magazine Jul/Aug 2006

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