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The Main Event by Ross Sturley
Maximising your number of viable revenue streams is long-accepted good practice, and events have been seen as sensible brand extensions since pre-internet days. For those publishers yet to dip their toe into the events pool, or for those who might have had an unhappy experience first time around, Ross Sturley has some tips for would-be organisers.
Source: InPublishing Magazine May/Jun 2010
Twittering mad by Ross Sturley
The online social media service, Twitter, has fascinated media executives worldwide. But what is actually being achieved through the thing, and how could it actually make us some money? Ross Sturley investigates.
Source: InPublishing Magazine Sep/Oct 2009
Damascene Conversion by Ross Sturley
With advertising revenues disappearing down the plug-hole, many free titles are seriously considering getting their readers to pay. It can be done, but, says Ross Sturley, your title must fulfil certain conditions and you must be prepared for a long haul.
Source: InPublishing Magazine Jul/Aug 2009
Cleaning up in Communities by Ross Sturley
Millions, mainly teenagers, go online every day to check the comings and goings in the lives of Kate, Sam, Sofia and the other stars of online soaps, or ‘interactive shows’. They watch, they comment, they interact. Most traditional publishers look on enviously at both the levels of traffic and engagement. How can we get in on the action, asks Ross Sturley.
Source: InPublishing Magazine Jan/Feb 2009
Anti-social? by Ross Sturley
After an examination of what makes online business networking sustainable, Ross Sturley finds that it’s the Good Samaritan in all of us that provides the key to success.
Source: InCirculation Magazine Jul/Aug 2008
Content, Community, er… by Ross Sturley
The advent and rapid adoption of Web 2.0 functionality is ratcheting up the pressure on publishers. Limp, lack-lustre, one dimensional sites no longer cut it (if indeed they ever did), and publishers need to raise their sights to meet the challenges and opportunities. Ross Sturley looks at where we’ve got to.
Source: InCirculation Magazine Nov/Dec 2007
Control Freak by Ross Sturley
Fulfilment is at the heart of the subscriptions model. Traditionally, a publisher’s approach to it has either been to do it themselves or to outsource to a bureau. But, asks Ross Sturley, might there be a third, more flexible way – one which draws from the best of the inhouse and bureau models?
Source: InCirculation Magazine Mar/Apr 2007
I’ve seen the future, and it hurts… by Ross Sturley
The rate of technological change is putting considerable pressure on publishers to have a clear vision of the future and their place within it. This is easier said than done. Ross Sturley took soundings from fellow B2B publishers to see if there was any consensus about the direction we should all be heading in.
Source: InCirculation Magazine Nov/Dec 2006
Direct Mail, live! by Ross Sturley
A stand at an exhibition can be a great way of acquiring new subscribers. Yet, despite its potential, publishers rarely apply the same rigorous planning to their presence at a show that they do to other areas of their marketing activity. In this, they are missing a trick, says Ross Sturley.
Source: InCirculation Magazine Jul/Aug 2006
Model Village by Ross Sturley
If you’re serious about subs, then modelling should play an important part in your planning and budgetary processes. Yet, take up is patchy, and is often confined to the larger publishers. Ross Sturley looks at the reasons for this and also how and why he uses subs models.
Source: InCirculation Magazine Nov/Dec 2005