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Straddling two worlds by Jo Bowman
While much of the excitement in publishing now is over the sexy, digital action, there’s one department that, with one eye on the new world, must still keep the other fixed firmly on the presses. Jo Bowman talks to senior production executives about their changing role.
Source: InPublishing Magazine Mar/Apr 2012
Leveson – module 1 by Jon Slattery
Module 1 of the Inquiry, which examined the relationship between the press and the public and looked at phone-hacking and other potentially illegal behaviour, was completed in February. Jon Slattery looks back at some of the main talking points.
Source: InPublishing Magazine Mar/Apr 2012
Building a gate in the wall by Carolyn Morgan
In the last year, writes Carolyn Morgan, a wide range of publishers have been experimenting with paid content, and the old image of an impenetrable barrier with unseen goodies on the far side, has been replaced by an enticing open gate with a glimpse of the content beyond – or even a few tasty morsels laid out for passers by to sample.
Source: InPublishing Magazine Mar/Apr 2012
Kevin Hand - interview by Meg Carter
Former Emap and Hachette boss, Kevin Hand, took over as chairman of the PPA in February. Here, he tells Meg Carter about what publishers need to do to ensure a successful future in the multi-platform publishing world.
Source: InPublishing Magazine Mar/Apr 2012
Making money with hyperlocal by Steve Dyson
Big publishers have closed some weekly newspapers and ‘hyperlocal’ websites are struggling to make serious money. But small, independent papers full of street corner content are still surviving. Steve Dyson reports.
Source: InPublishing Magazine Mar/Apr 2012
Thirty tips for niche publishers by Carolyn Morgan
How can independent publishers in specialist markets take advantage of the opportunities on the web, mobile, social and email when resources are tight? Carolyn Morgan has 30 tips for you.
Source: InPub Weekly # 085 02/03/2012
Media Pioneer: Boat International by Carolyn Morgan
Carolyn Morgan applauds the latest nomination for the 2012 Media Pioneer Awards, Boat International, for their single minded pursuit of the super rich.
Source: InPub Weekly # 084 24/02/2012
Media Pioneer: Songlines by Carolyn Morgan
Carolyn Morgan applauds the latest nomination for the 2012 Media Pioneer Awards, Songlines – the first UK music magazine on Kindle Fire.
Source: InPub Weekly # 082 10/02/2012
Dovetail Conference 2012 by James Evelegh
On the 26th January, in the grand setting of the IoD, Dovetail held their seventh annual client conference, and as usual, invited an interesting selection of speakers. James Evelegh went along to listen.
Source: InPub Weekly # 081 03/02/2012
Data: asking the right questions by Chris Matthews
As publishers, we are not short of data. The problem many of us have is that much of it has been collected without enough thought being given to the questions or the structure, resulting in messy, hard-to-use data. Chris Matthews has some data collection tips.
Source: InPub Weekly # 079 20/01/2012
Ashley Highfield - interview by Ray Snoddy
Johnston Press, one of the largest newspaper publishers in the UK, recently appointed a man with no newspaper experience as it new chief executive. Ray Snoddy talks to Ashley Highfield about his plans for the company.
Source: InPublishing Magazine Jan/Feb 2012
The Tabloids in the Toils by Peter Preston
The final quarter of 2011 was not a great time to be a tabloid journalist. At the Leveson Inquiry, some of their darker arts were exposed to the harsh light of day as sundry victims of press intrusion lined up to exact their revenge. Tabloids’ reputation had rarely sunk lower. Where, asks Peter Preston, do they go from here?
Source: InPublishing Magazine Jan/Feb 2012
Portfolio Marketing – Driving Subscription Success by Jess Burney
At Immediate Media, writes Jess Burney, portfolio marketing is one of the key pillars behind their successful subscriptions marketing approach that has seen them grow their subscriber base to well over one million paid subscribers.
Source: InPublishing Magazine Jan/Feb 2012
YouTube – making the most of this free resource by Andrew Petherick
When YouTube started five years ago, it proved a popular destination for teenagers eager to watch ladder accidents, and, as ever, when consumers see a good thing, businesses are quick to follow. Andrew Petherick looks at how publishers can turn this free resource to their advantage.
Source: InPublishing Magazine Jan/Feb 2012
Pimp My Sales Team! by Kate Mayfield
If you think you can get more out of your sales team, it’s very likely you can. Kate Mayfield shows how to take a poor performing sales team and turn it into a slick operation.
Source: InPublishing Magazine Jan/Feb 2012
Online Design calls for Poetic Leadership by Dan Brown
Content is king! Right? Even if that content is on a dismally designed website? Err… what then? Dan Brown looks at the critical role of design in digital publishing.
Source: InPublishing Magazine Jan/Feb 2012