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Publishers Must Be Practical About Going Mobile by Fiona Salmon
The publishing industry’s readership isn’t just moving online, it’s moving to mobile, and if consumers can more easily access content from a rival publication that displays more effectively on a handheld device, they will, writes Fiona Salmon.
Source: InPub Weekly # 139 26/04/2013
Selling ads on mobile by Jo Bowman
Given that the iPad is only just approaching its third birthday, it comes as no surprise that a lack of data about tablet usage is one of the main inhibitors to commercial growth for publishers. Jo Bowman talks to leading commercial executives about the strategies they’re adopting to sell advertising on mobile.
Source: InPublishing Magazine Mar/Apr 2013
A new era of publishing? by Andrew Perry-Smith
Andrew Perry-Smith, Managing Director of Linkz, talks about the advancement of technology in publishing and the editorial and advertising opportunities created through its adoption.
Source: InPub Weekly # 132 01/03/2013
Realising the value of editorial by Fiona Salmon
Publishers need to ensure that they are not losing sight of the value of their editorial teams in their efforts to monetise content, writes Fiona Salmon.
Source: InPub Weekly # 131 22/02/2013
Advertising Pays by Martin Maynard
This week saw the publication of a landmark report entitled ‘Advertising Pays: How Advertising Fuels the UK Economy’. The report was prepared by Deloitte for the Advertising Association and launched at their second annual LEAD summit in London. Martin Maynard has a flick through.
Source: InPub Weekly # 129 08/02/2013
An Advertorial By Any Other Name... by Karlene Lukovitz
Is drawing lines between editorial content and commercialism as outmoded as standalone print magazines? Magazine publishers’ decisions on this score are complex, and demand serious consideration, given the potential implications for their long-term financial health, writes Karlene Lukovitz.
Source: InPublishing Magazine Jan/Feb 2013
Mobile Ad Trends by Alex Kozloff
The latest IAB/PWC Mobile Adspend report shows a sector in rapid growth. Alex Kozloff looks at the main findings of the report and their implications for publishers.
Source: InPublishing Magazine Jan/Feb 2013
Magazine-Branded Consumer Products: Suits to Nuts by Karlene Lukovitz
Licensing magazine brands to physical consumer products is hardly a new concept, writes Karlene Lukovitz, but it’s among the revenue channels being pursued more aggressively and innovatively by what we now call “magazine-based media companies”.
Source: InPublishing Magazine Nov/Dec 2012
Ad ops to the fore by Tim Faircliff
Ad ops are the unsung heroes of successful online ad campaigns. Yet, if online publishers are to grow ad revenue and market share, writes Tim Faircliff, then they are going to have to completely reassess their approach to ad ops and the people who work in it.
Source: InPublishing Magazine Sep/Oct 2012
Welcome to NRS PADD by Rufus Olins
Rufus Olins, CEO of Newsworks, warmly welcomes next week’s launch of NRS PADD, which he describes as a giant leap for newsbrands. Combined readership figures have landed.
Source: InPub Weekly # 108 07/09/2012
Tablet Publishing: Re-Inventing the Advertising Wheel? by Shaun Barriball
No one disputes consumers’ demand for their favourite titles as rich tablet editions. Whilst the good news is that consumers are happy to pay for tablet editions, the less good news is that tablet advertising has yet to really get off the ground. Shaun Barriball looks at the reasons.
Source: InPublishing Magazine Mar/Apr 2012
YouTube – making the most of this free resource by Andrew Petherick
When YouTube started five years ago, it proved a popular destination for teenagers eager to watch ladder accidents, and, as ever, when consumers see a good thing, businesses are quick to follow. Andrew Petherick looks at how publishers can turn this free resource to their advantage.
Source: InPublishing Magazine Jan/Feb 2012
Pimp My Sales Team! by Kate Mayfield
If you think you can get more out of your sales team, it’s very likely you can. Kate Mayfield shows how to take a poor performing sales team and turn it into a slick operation.
Source: InPublishing Magazine Jan/Feb 2012
Charlie Meredith - interview by Meg Carter
Facing global economic meltdown and the inevitable impact that will have on their clients’ budgets, what does an advertising director do? Panic? In IPC’s case, he restructures his commercial teams, beefs up his creative services department and gets a lot smarter at offering integrated cross-platform solutions. Meg Carter talks to IPC Advertising’s MD, Charlie Meredith.
Source: InPublishing Magazine Jan/Feb 2012
Mobile: a premium product securing a bright future by Jack Wallington
The growth in smartphone penetration in the UK has been accompanied by a boom in mobile advertising, which, some predict, will become a £1 billion market by 2015. Want a piece of that? Well, writes Jack Wallington, you’d better hurry.
Source: InPublishing Magazine Nov/Dec 2011
Back to basics by Jim Chisholm
Barry Henderson’s recent article for InPublishing magazine on the sorry state of ad sales in the regional press obviously struck a chord. Jim Chisholm reflects on what the response to Barry’s piece tells us about the current state of the newspaper sector.
Source: InPub Weekly # 071 11/11/2011
The Value of Talk by Abby Carvosso
Women love to talk, this is nothing new. But what is new is the changing nature of this talk, as women’s roles in society, and conversation, continue to evolve. Abby Carvosso, head of magazine sales at Bauer Media, tells us about the Value of Talk, a new piece of insight recently commissioned from Clear.
Source: InPub Weekly # 070 04/11/2011